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Merged (MMZG611/MBAZG611/POMZG611/QMZG611) Experiential Learning Project (ELP) The Context
Merged (MMZG611/MBAZG611/POMZG611/QMZG611) Experiential Learning Project (ELP) The Context
Merged (MMZG611/MBAZG611/POMZG611/QMZG611) Experiential Learning Project (ELP) The Context
The context
As part of the Strategic Management and Business Policy course,
students are expected to take up a project which will facilitate the
process of application and evaluation of the knowledge gained as part of
the course. This write-up aims to outline such a project to be taken up
the students.
The Goal
Timeline study of any company wrt the strategic choices made by the
organization in the past five years and its outcome on the company’s
business/service
Time duration
4 weeks project
Generic Guidelines
1. Report naming convention
Should start with MergedSMBP_ELP_Group<#>
Example : MergedSMBP_ELP_Group1
2. Only the group coordinator needs to submit the proposal, as well as,
final report, which means, only one report submission per group is
needed.
3. The coordinator should ensure that INACTIVE members are marked
in red in the proposal, as well as, final report
Report Format
1. Course Code : Course Name
2. ELP Title
3. Group Details
Example:
Sn Status
BITS id Name
o
1 123 ABC Active
2 456 XYZ Inactive
3 234 MNP Partially Active
4. Application/Learning of _____________________________
concept/s
5. Objective of project
6. Background information
a. About the organization(type of business, industry, people
strength etc)
7. Findings from steps 1 to 5 as provided in Annexure A
8. Bibliography/Source Acknowledgements
9. It is mandatory that a plagiarism check on the report needs to be
carried out. You could use a free online tool like GARAMMARLY
for this purpose
Evaluation
Weightag
Topic e Process Timeline
Proposal
3%
submissio Group
weightage
n
Report
4%
submissio
weightage
n Group evaluation
Viva 8% Individual evaluation with
discussion weightage questions during viva
Suggested Companies
Sr.
Suggested Strategy
No. Company Name
Diversification
11 Sundaram Fastners
Honeywell Localisation
17 Automation
competitive pricing
19 JK Tyre
4 P Marketing
21 Ather
cost leadership
42 General Motors
Differentiation focus,
79 Apple
Differentiation focus,
81 Flipkart
Differentiation focus,
82 Starbucks
Differentiation focus
83 Café Coffee Day
Differentiation focus,
85 Tesla
Differentiation,
93 Google
Differentiation
96 YesBank
Differentiation
97 Jet Airways
Differentiation
100 PayTm