Unit 6 Service Operation

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Service Operation

- Sumit K. Jha

www.process-consultant.blogspot.com
Contents

1. Overview
2. Key Concepts
3. IT Service Operations Mgmt.
4. Event Management
5. Incident Management
6. Request Fulfillment
7. Problem Management
8. Access Management
9. Service Desk
10. Technical Management
11. Application Management
12. IT Operations Management
13. Q & A

Sumit K. Jha www.process-consultant.blogspot.com


Overview
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Service Operation: Goal

To coordinate and perform activities/processes required to deliver & manage


services at agreed service levels
Day-to-day management of technology used to deliver and support services

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Service Operation: Objective

Conducting, controlling and managing day-to-day operation of processes


Systematically monitoring performance, assessing metrics and collecting data

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Service Operation: Value to Business

Each stage in the ITIL Service Lifecycle provides value to business

Service value is modeled in Service Strategy

Cost of the service is designed, predicted and validated in Service Design


and Service Transition

Measures for optimization are identified in CSI

Service Operation is where these plans, designs and optimizations are


executed and measured

From a customer viewpoint, Service Operation is where


actual value is seen.

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Service Operation: Scope

Day-to-day management of service management processes


Event management
Incident management
Service request fulfillment
Problem management
Access management

Day-to-day management of functions or people


Service desk
Technical management
Application management
IT operations management

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Key Concepts
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Impact & Urgency

Impact
• A measure of business criticality
• Can be measured in terms of no. of users or systems affected

Urgency
• Required speed of resolution

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Priority

Helps in determining sequence for resolution

Is based on
Impact
Urgency

Additional consideration
Complexity and scope
Availability of resources

Priority = Impact + Urgency

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IT Service Operations
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Key Focus Areas

Function, groups, teams, departments and divisions


Achieving balance in service operation
Providing service
Involvement of operations staff in service design and transition
Managing operational health
Communication

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Function, Groups, Teams, Departments & Divisions

Function: A logical concept referring to people and automated measures that


executes combination of defined processes and/or an activities

Group: Number of people who perform similar activities

Team: A more formal type of group

Department: Formal organization structures which exist to perform a specific


set of defined activities on an ongoing basis

Division: A number of departments that have been grouped together, often by


geography or product line

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Achieving Balance

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Achieving Balance: Internal Vs External View

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Achieving Balance: Stability Vs Responsiveness

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Achieving Balance: Cost Vs Quality

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Achieving Balance: Reactive Vs Proactive

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Providing Service

Following is important for service operation staff:


Awareness that they are there to provide service to business
Timely, professionally and courteously providing services to business
Proper training for delivering and supporting IT services

Critical Element Of Being A Proficient Service Provider: While


recruiting & training the staff, equal emphasis should be given on
competency in dealing with and managing customer relationships &
interactions besides the technical competencies.

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Involvement Of Operations Staff In SD & ST

Involve Service Operation (SO) staff in Service Design and Transition; and in
Service Strategy if and when appropriate
Involvement of SO staff will enable continuity between business
requirements, technology requirements and operation
Involvement of SO staff will enable consistency and that meeting of business
and operational requirements
Involvement of SO staff in SD should also be a performance measurement
criteria

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Involvement Of Operations Staff In SD & ST (Cont.)

IMPORTANCE OF EFFECTIVE SERVICE DESIGN PROCESSES


Key to achieving balance in service operation
Effective service design processes provides:
Clearly defined IT service objectives
Clearly defined IT service and operational performance criteria
Associates specifications for IT service with performance of IT infrastructure
Provides clear mapping of services and technology
Capability for modelling impact of changes in technology and business
requirements
Provides suitable model for:
Evaluating RoI
Defining strategies for reducing cost

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Managing Operational Health

Determined by:
Isolating vital signs on components critical for executing VBFs
Seeking attention if the signs are outside the normal range

Requirements defined during Availability management and SLM processes

Dependent on the capability to:


Prevent incidents & problems by investing in reliable and maintainable
infrastructure
Identify faults and localize them effectively to ensure minimal impact on
the service

Often leads to development of self healing systems

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Communication

Extremely critical in service operation

All communication should have:


An intended purpose or a resultant action
A clear audience

All communication should have:


Routine communication: Day-to-day operational communications
Communication between shifts
Communication in projects and related to changes
Communications related to exceptions and emergencies
Communications of strategy and design to service operations team
Communications related to training
Reporting on performance
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Event Management
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Event & Event Management

Event
• A change of state that has significance for management of a CI or IT service
• Alert or notification generated by any IT Service, Configuration Item, or
monitoring tool

Event Management
• The Process responsible for managing Events throughout their lifecycles
• Provided by good monitoring and control systems

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Purpose, Goal & Objective

Purpose
Determine status of the infrastructure
Detect deviations from normal or expected operation
Provide the entry point for the execution of many Service Operation
processes

Goal
Monitor all events that occur anywhere in the IT infrastructure
Detect and escalate exception conditions
Determine the appropriate control action

Objective
To manage events throughout its lifecycle

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Types of Monitoring Tools

Active Monitoring Tools


Polls key CIs to determine their status and availability
Generated exceptions are communicated to appropriate tool or team for action

Passive Monitoring Tools


Detects and correlates operational alerts or communications generated by CIs

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Event Management Process

1 Continued next slide

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Event Management Process (Cont.)
1 Continued from previous slide

2 Continued next slide

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Event Management Process (Cont.)

2 Continued from previous slide

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Key Activities

Event Occurrence:
Events occur continuously
All events are not detected or registered
Proper understanding of events to be detected is required
Event Notification: Information about CIs are communicated by:-
Polling: Management tool collects required data by interrogating a CI
Notification is generated by a CI when pre-defined conditions are met. This
capability has to be designed and built into the CI.
Event Detection: Generated event notification is either:-Event Filtering
Event Filtering: Used to take either of the following decision
Communication to management tool
Ignoring the event: Event is recorded in a log file on the device, but no further action
is taken

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Key Activities (Cont.)

Significance of Events: Events can be categorized as:


Informational:
No action needed
Stored is a log file for a pre-defined period
Warning:
Warns of a potential threshold breach
Intervention needed as event is imminent
Exception:
Normal operation of a service or device is affected
Resolution needed
Event Correlation:
Decision on significance of an event and corresponding action to be taken
Correlation Engine: Part of management tool used to correlate an event
Business Rules: Criteria and rules used for correlation
Helps in determining level and type of business impact
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Key Activities (Cont.)

Trigger: Mechanism that initiates a response in case correlation activity detects an event
Response Selection: Selection of an appropriate response out of the available options
Review Action: Reviewing significant events/exceptions to ensure appropriate resolution
Close Event:
Some events remain open till related actions are implemented
Most events are not Opened or Closed

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Incident Management
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Purpose & Goal

Purpose
Reduction of downtime
Alignment of IT operational activities with business priorities
Identification of service improvement opportunities
Identification of training needs

Goal
Restoration of normal service operations as quickly as possible
Minimizing the adverse impact of incidents on business operations
Provisioning of highest possible level of service quality and availability

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Incident

Unplanned interruption to an IT service


Reduction in quality of IT service
Failure of a CI that has yet not affected a service

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Escalation

Means for assisting timely resolution of incident

Functional Escalation
Transferring of incident from one level to another higher level of support
group
Primarily happens because of lack of skills/expertise/knowledge
Can happen when agreed time of resolution has elapsed

Hierarchical Escalation
Transferring of incident from one level to another level in the hierarchy
Means of requesting intervention by a senior (management)
Can take place at any time mostly because of unsatisfactory resolution

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Incident Management Process

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Incident Management Process (Cont.)

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Incident Management Process (Cont.)

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Key Challenges

Early detection of incidents (before any user is impacted)


Dependent on monitoring tool

Train users to use self help first


Available information on problems & known errors
Integration with:
CMS
Service Level Management process

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Role: Incident Manager

Responsibilities includes
Management of support staff
Managing major incidents
Reporting
Developing, managing/maintaining and undertaking steps to improve:
Incident management process & procedures and its efficiency & effectiveness
Incident management systems

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Request Fulfillment
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Service Request

Request from users for any of the following:


Information
Advice
Standard change
Access to an IT service

Examples:
Password reset
Request for a document
Shifting of a PC

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Purpose & Goal

Purpose
Provisioning of:
Standard services
Requested information

Goal
To provide the means for requisition and provisioning of standard services
Source and deliver required components like license, media, etc.
To provide information related to:
Availability of services
Procedure for requesting for a service
To provide general information

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Request Fulfillment

Process responsible for managing the lifecycle of service requests


Provides assistance to Service Desk for the calls that are NOT an incident
Provides access to standard services and the means of requesting the same
Provides required information to customers and users

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Basic Concepts

Menu Selection
Self help, shopping basket portal
Financial Approval
Is it in the budget and in line with monetary expectations?
Other Approvals
Other organizations or management approval might be necessary
Fulfillment
Did you get what you ordered?
Closure

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Problem Management
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Purpose, Goal & Objective

Purpose
Ensuring higher availability of IT services
Enabling higher productivity of business and IT staff
Getting better workaround/fixes
Effort and cost reduction for resolving repeat incidents

Goal
Minimise adverse impact of incidents and problems on business
Prevent recurrence of incidents
Determine root cause of incidents and provide resolution for the same

Objective
Prevent problems and resulting incidents from occurring
Eliminate recurring incidents
Minimise impact of incidents that can not be prevented
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Problem, Error & Known Error

Problem
A cause of one or more incidents
for which the root cause is not
known
Error

Problem for which the root cause


is known
A design flaw or malfunction
Mistake made by a person
Faulty process
Known Error

Problem which has a documented


root cause and workaround

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Known Error Database (KEDB)

Database that stores knowledge about incidents and problems


Contains
Exact details of fault and symptoms for quick diagnosis
Workaround/resolution
Incident count

Should allow
Fast and accurate data retrieval
Uniqueness of data (no duplicate record)

Only Problem Manager can enter data in KEDB.

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Types of Problem Management

Re-active Problem Management


Finding root cause of problems that have resulted in incidents

Pro-active Problem Management


Preventing incidents from occurring
Identification of fragile components
Trend Analysis
Analyzing past incidents
Reviewing information from other processes
Identifying trends

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Problem Management Process

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Problem Management Process (Cont.)

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Problem Management Process (Cont.)

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Role: Problem Manager

Responsibilities includes:
Liaison with:
All problem resolution groups to ensure swift resolution of problems
Suppliers, contractors, etc., to ensure that third parties fulfill their
contractual obligations for resolving problems and providing problem-
related information and data
Owner and protector of the Known Error Database
Gatekeeper for the inclusion of all Known Errors and management of search
algorithms
Formally closing all Problem records
Arranging, running, documenting, and all follow-up activities relating to Major
Problem Reviews

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Access Management
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Purpose, Goal & Objective

Purpose
Execute the policies and actions defined in:
Security Management
Availability Management

Goal
Provide right for users to enable them to use a service or group of services

Objective
Grant access and rights to users for using a service
Provide access only to allowed areas; access restriction
Manage CIA of organization’s data and IP

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Access Management

Allows users to use IT services, data, or other assets

Helps protect the CIA

Also referred to as:


Rights Management
Identity Management

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Key Facts

Access Management is responsible for giving rights to user to use a service


whereas it is the responsibility of Availability Management that this access is
available at all agreed time

Technical and Application Management functions are responsible for


executing Access Management process

IT Operations Management or the Service Desk is generally responsible for


providing a single control point of coordination

Access Management can be initiated by a Service Request through the


Service Desk

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Key Terminologies

Identity
Unique information about a users status within an organization

Rights
The privileges and rights that a user has to access services and information
such as document read/write privileges

Services
Typically certain “role” within a company has access and rights to a certain
portfolio of services and tools

Directory Services
Specific tool that manages access and rights for users

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Key Activities

Requesting Access
Typically initiated from HR (new employee) RFC or a Service Request
Verification
Verify the user identity and rights to use a particular service
Providing Rights
Grant user access to their assigned services, according to company policies
Monitoring Identity Status
Job changes, death, resignations, can change a users status
Logging and Tracking Access
Track and report any unauthorized attempts at accessing restricted services
or information
Removing or Restricting Rights
Revoke rights due to job change, deaths, terminations, etc.

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Service Desk
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Service Desk

Single Point Of Contact (SPOC) between service provider and users

Handles all communication with users

Manages incidents and service requests

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Points of Contact

Service Level Customer


Management

Business Goals

IT SERVICE

IT
Infrastructure

Service Desk User

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Why?

Without SPOC: Without Service Desk:


Users not sure whom to contact for support SPOC for all user calls for reporting
incidents or service request
Technical team is disturbed by user calls
IT priorities aligned with that of Business

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Value

Value of an effective Service Desk should not be underrated


A good Service Desk can compensate for deficiencies elsewhere in the IT
organization
A poor Service Desk can give a poor impression of an otherwise very
effective IT organization

Aim of Service Desk is to restore normal operation to the


users as soon as possible

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Value (Cont.)

Creates values by:


Improved customer perception and satisfaction
Increased accessibility of IT through a SPOC
Better communication
Lowering cost of ownership; reduced negative impact on business
Increased productivity of support teams and business personnel
Better quality and quicker turnaround of customer requests
Maintaining IT’s focus on supporting Business Goals
Supporting Change Management
Efficiently using resources and technology
Enabling long-term Customer retention and satisfaction
Identifying business opportunities
Better MIS for decision support

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Responsibilities

First-line User liaison


Receive calls
Record and track incidents and complaints
Keep Users informed on request status and progress
Communicate planned and short-term changes of service levels to Customers
and Users
Close incidents and confirm with the User
Conducting customer/user satisfaction surveys
Categorizing and prioritizing incidents/problems
Providing first-line investigation and diagnosis for incident resolution
Resolving service requests
Identify problems

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Responsibilities (Cont.)

Updating CMS under direction and approval of Configuration Management, if


so agreed
Escalation:
Create monitoring and escalation procedures relative to the appropriate
SLA
Escalating incidents/service requests if not resolved within specified
timelines
Coordinate second-line and third-party support groups
Provide management information and recommendations for service
improvement
Highlight User training and education needs

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Types of User Contact Points

Call Centre
Professionally handles large call volumes
Telesales

Help Desk
Manages, coordinates, and resolves incidents as quickly as possible
Ensures that no request is lost, forgotten, or ignored

Service Desk
Extends the range of services available with a Help Desk
Allows business processes to be integrated into the Service Management
infrastructure
Provides an interface for other ITIL activities

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Service Desk Structures

Centralized

Local Virtual

Follow the Sun

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Local Service Desk

Co-located within or physically close to


the user community it serves

Advantages
Aids communication where ever
language, cultural, or political
differences exist
Visible presence
Serves several time zones
Provides support to specialized
groups of users

Disadvantages
Can be inefficient
Can be expensive to staff
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Centralized Service Desk

Service Desk personnel are


co-located with each other

Advantages
Reduces number of Service Desks
Can be more efficient
Can be more cost effective
Can lead to higher skill levels
Disadvantages
More difficult to support different
time zones
No (or limited) local presence
Language, cultural, and political
issues are more likely

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Virtual Service Desk

Service desk personnel


Are located in different geographical or
structural locations
Appear to the users as though they are
centralized

Advantages
Work-from-home option
Outsourcing
Off-shoring
Follow-the-sun coverage

Disadvantages
More difficult to ensure consistency and
uniformity
Language, cultural, and political issues
can be difficult to address

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Follow The Sun

Two or more service desks combined to provide


follow the sun service
24 hr service
Service desk personnel
Are located in different geographical or
structural locations
Work during standard day
Work in single shift

Key Advantage
Relatively lower cost

Challenges:
Need to maintain common processes,
tools, shared database
Shift handover
Language, cultural, and political issues can
be difficult to address
Well controlled escalation process
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Sources Of Tickets

Human Registered Machine


Registered

Recorded
Fugitive

Increasing Potential for Automated Response

Operational
Telephone Fax Voice Mail E-Mail Browser Events

SERVICE
DESK

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Considerations: Out-sourcing A Service Desk

Responsibility for the activities and services provided by the Service


Desk is NOT outsourced
MUST work effectively and efficiently with the organization’s other IT teams
and departments
End-to-end Service Management control is maintained
Common tools and processes
SLA targets
Communication
Ownership of data

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Roles

Service Desk Manager


Overall responsibility for handling incidents and service requests
Escalation point for the supervisors
Take on a wider customer-services role
Report to senior managers on issues that could significantly impact the
business
Attend CAB meetings

Service Desk Analyst


Provide first-level support
Take calls
Handle incidents or service requests

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Roles (Cont.)

Super User
Liaison with IT in general and the Service Desk in particular
Can filter requests and issues raised by the user community
May be involved in:
Staff training for users in their area
Providing support for minor incidents or simple request fulfillment
New releases and roll-outs
Is not a replacement for the Service Desk

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Technical
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Technical Management

Responsible for providing technical skills/expertise to:


Support IT services
Manage IT infrastructure
in the form of:
Groups
Department
Teams
involved is managing and supporting technical infrastructure

Defines:
Roles of support groups
Required tools
Required processes
Required procedures
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Roles

Custodian of technical knowledge and expertise related to managing the IT


Infrastructure
Providing guidance to IT Operations on day-to-day operational management
of technology
Provides actual resources to support the ITSM Lifecycle

ABOVE ROLES ENSURES:


Access to right type of people for managing technology
Meeting business objective
Balance between skill level, utilization and cost of resources

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Objectives

Assist in planning, implementation and maintenance of stable technical


infrastructure

Objective is achieved by virtue of:


Well designed, resilient and cost-effective technical topology
Technical skills to maintain the technical infrastructure in optimum condition
Swift use of technical skills to speedily diagnose and resolve technical failures

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Key Activities

Identification of technical knowledge and expertise


Documentation of skill levels
Training to enhance technical skills of resources
Designing and conducting training for users and other functions or groups
Resource hiring or contracting; procuring skills
Definition of design/architecture standards
R&D
Contribute to design and development of new/modified services
Providing capabilities/resources for modelling and workload balancing to help
in capacity and availability management
Managing vendors w.r.t technical aspects
Performance of various SO & ST processes
Definition and management of tools

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Teams

Mainframe team
Server team (Unix Server, Wintel Server)
Storage team
Network Support team
Desktop team
Database team
Middleware team or department
Directory Services team

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Roles

Technical Managers/Team Leads


Technical Analysts/Architects
Technical Operator

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Applications
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Application Management

Responsible for providing skills/expertise to:


Manages applications throughout its lifecycle
Design, test and improve applications
in the form of:
Groups
Department
Teams
involved is managing and supporting technical infrastructure

• Not same as application development team

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Roles

Custodian of technical knowledge and expertise related to managing


applications
Provides actual resources to support the ITSM Lifecycle
Providing guidance to IT Operations on day-to-day operational management
of applications

ABOVE ROLES ENSURES:


Access to right type of people for managing applications
Meeting business objective

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Objectives

Support business processes:


Requirement gathering for applications
Functional requirements
Manageability requirements
Identifying improvement opportunities
Provide support
Assist in design and development

Objectives are achieved by virtue of:


Well designed, resilient and cost-effective applications
Availability of functional and manageability requirements to meet business
objectives
Availability of adequate skills and resources
Swift use of technical skills to speedily diagnose and resolve failures

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Key Activities

Identification of knowledge and expertise


Build vs buy decision
Training to enhance technical skills of resources
Designing and conducting training for users and other functions or groups
Resource hiring or contracting; procuring skills
Definition of design/architecture standards
R&D
Contribute to design and development of new/modified services
Providing capabilities/resources for modelling and workload balancing to help
in capacity and availability management
Managing vendors w.r.t aspects related to applications
Performance of various SO processes
Driving ST processes like release and deployment

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Application Lifecycle

Requirements
Design
Build
Deploy
Operate
Optimize

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Roles

Application Managers/Team Leads


Application Analysts/Architects

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IT Operations
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IT Operations Management

Performs day-to-day operational activities needed to:


Manage IT service
Support IT infrastructure

Executes ongoing activities and procedures

Sub-Functions
IT Operations Control
Facilities Management

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IT Operations Control

Responsible for overseeing the execution and monitoring of operational


activities and events in the IT Infrastructure
Console Management
Job Scheduling
Backup and Restore
Print and Output management
Performance of maintenance activities

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Facilities Management

Responsible for management of the physical IT environment


Data Center
Recovery sites
Power
Cooling

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Roles

IT Operations Manager
Shift Leads
IT Operations Architects
IT Operators

Sumit K. Jha www.process-consultant.blogspot.com


Q&A
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Sumit K. Jha www.process-consultant.blogspot.com


Quiz

Q1. For which of the following activities is the Service Desk NOT responsible?
a) Impact analysis
b) Root cause identification
c) Categorization and prioritization
d) Escalation

Q2. Which of the following situations could be a valid reasons for the Service Desk to invoke escalation
procedures?
a) An incident exceeds the downtime stipulated within a SLA
b) The business impact of an incident changes due to unforeseen circumstances
c) The number of users impacted by an incident is greater than first thought
d) A senior manager in the Customer’s organization complains about the lack of progress being made
on a particular incident

Q3. Consider the following statements:


a. The Service Desk is the daily communication point for all users. The Service Desk is responsible
for handling users’ issues related to the use of IT Services. For specific questions about particular
issues, users are referred to the IT department responsible for these issues.
b. The Service Desk rectifies all errors and re-establishes normal service after a break.

Are these statements correct?


Sumit K. Jha www.process-consultant.blogspot.com
Quiz (Cont.)

Q4. The Service Desk has handled 2317 calls this month. What would these calls include?
a) Modifications to Service Level Agreements (SLAs)
b) Notices regarding modified Configuration Items (CIs)
c) Requests to the IT organization for user support

Q5. Which of the following is NOT a Problem Management responsibility?


a) Ownership of an incident throughout its lifecycle
b) Investigation and diagnosis
c) Raising Requests for Change
d) Maintenance of a known error database

Q6. Which task is a Problem Management responsibility?


a) To coordinate all modifications to the IT infrastructure
b) To record incidents for later study
c) To approve all modifications made to the known error database
d) To identify user needs and modify the IT infrastructure based on such needs

Sumit K. Jha www.process-consultant.blogspot.com


Quiz (Cont.)

Q7. A user complains to the Service Desk that an error continually occurs when using a specific
application. This causes the connection with the network to be broken. Which ITIL process is
responsible for tracing the cause?
a. Availability Management
b. Incident Management
c. Problem Management
d. Release Management

Q8. List three major categories of centralized user contact for Service Support.

Q9. List the three Service Desk structural types.

Q10. The priority of an Incident refers to?


a) The relative importance of the Incident based on impact and urgency
b) The speed with which the Incident needs to be resolved
c) The number of staff that will be assigned to work on the Incident so that it is resolved in time
d) The escalation path that will be followed to ensure resolution of the incident

Sumit K. Jha www.process-consultant.blogspot.com


Quiz (Cont.)

Q11. Technical Management is NOT responsible for?


a) Maintenance of the technical infrastructure
b) Documenting and maintaining the technical skills required to manage and support the IT
infrastructure
c) Defining the Operational Level Agreements for the technical teams
d) Diagnosis of, and recovery from, technical failures

Q12. Which of the following BEST describes the purpose of Event Management?
a) The ability to detect events, make sense of them and determine the appropriate control action
b) The ability to implement monitoring tools
c) The ability to monitor and control the activities of technical staff
d) The ability to report on the successful delivery of services by checking the uptime of infrastructure
devices

Q13. Which of the following BEST describes a Local Service Desk structure?
a) A Service Desk that also provides onsite technical support to its users
b) A Service Desk where analysts only speak one language
c) A Service Desk that is situated in the same location as the users it serves
d) A Service Desk that could be in any physical location but uses telecommunications and IT systems
to make it appear that they are in the same location

Sumit K. Jha www.process-consultant.blogspot.com


Quiz (Answers)

Q1. b
Q2. All four
Q3. None
Q4. c
Q5. a
Q6. c
Q7. c
Q8. Call Center, Help Desk, and Service Desk
Q9. Local, Centralized, and Virtual
Q10. a
Q11. c
Q12. a
Q13. c

Sumit K. Jha www.process-consultant.blogspot.com

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