Roomba- The Robotic Vacuum Cleaner

Subject- IT for Managers

Presented to:
PROF. (DR.) SURAJIT GHOSH DASTIDAR

Presented By Group no. 10-

1) Immanuel Shaju- 21A1HP047
2) Hardik Patel- 21A1HP049
3) Shristi Singh- 21A1HP050
4) Unnati Sahu- 21A1HP048
5) Aditi Goyel- 21A1HP051

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 Acknowledgement

We would like to convey our sincere thanks to Professor ( D R . ) S U R A J I T G H O S H

D A S T I D A R , Institute of Management Technology, Hyderabad for his extensive support
through his unique teaching approach.
During this course, the quick grasping of the concepts was made by the immersive and practical
learning experience of his class. His guidance enabled us for the successful completion of the report. 
We would also like to thank the management of IMT Hyderabad for providing us with the
opportunity for a wonderful learning experience. 
Lastly, thanks to our fellow mates for their valuable insights and contribution to this project. 

Table of Contents: -
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Sl. No. Particulars Page No.

1 Executive Summary 3

2 Project Description 3-10

3 References 11-12

EXECUTIVE SUMMARY

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The project consists of an in-depth study of the Roomba, the robot vacuum cleaner.
We have tried to talk give an explanation about the product works and its different
features. The report also informs about the various market opportunities available for
disposal and the value proposition it adds. It also talks about the price range of the
product along with the customer base this product targets. The report also gives a
glimpse of the competitors of this product and the various growth opportunities this
product has in the future.

A. INTRODUCTION:

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The Roomba robotic vacuum cleaners from iRobot are automated and provide a better-personalized
experience. It debuted in September 2002 and is fitted with sensors to move between storeys.
Roombas may be customized and reprogrammed to perform more creative jobs when used in
conjunction with an integrated computer and the Roomba Open Interface.

 
B. FEATURES:
 Inbuilt with sensors that enable them to detect obstacles such as dirty spots on the floor and
steep drops (e.g., to avoid falling downstairs).
 Automatic dustbin emptying technology gathers the dirt in a dust bag located in the separate
charging base; this system is called the clean base.
 Roomba’s newer models have iRobot Genius. This platform helps to give personalized
experience through insights and technology on our habits, home, and even in different
seasonal changes in the environment.
 Roomba's newest model utilizes vSLAM navigation technology, which gathers more than
230,400 data points each second, resulting in better cleaning and more control over which
areas are vacuumed.
 Imprint link technology helps pair the Roomba s9+ and the new Bravo jet m6. It will
automatically notify m6 to mope after it finishes cleaning the place.
 It also includes zone mapping and keeping out zones as part of the imprint innovative
mapping technology, which creates virtual maps of your house, and you can choose which
area to clean and areas to avoid.
 It will recharge intelligently for the needed time to continue cleaning if the battery gets low.
 It has voice recognition features with the help of Alexa or Google assistant.
 The newer models also have cameras as an additional feature.

C. CUSTOMER PAIN POINT

 Since the pandemic started, there have been many issues in getting a house-help, and we
know how dependent on house-help in general in India; also, for the women who are doing a
full-time job and then spending hours cleaning the house, which drains them out. A
traditional vacuum cleaner creates high maintenance and cannot store more dirt. And also, it's
pretty tough to sweep and clean beneath the furniture. So, to tackle all the issues pain points
by the customer Roomba, iRobot, are back with a new, much brighter robotic vacuum.
 Many similar products exist, like Roborock S7, Eufa Robovac 25C, Evocavs Deebot 500,
Neato Robotics D10. iRobot Roomba vacuum has many different versions like Roomba i3,
i3+, i4, i7, etc.
 The Roomba i3, like other fantastic robot vacuums today, works well in most houses, large
and small, since it drives in neat, back-and-forth rows, keeping track of where it has been and
hasn't been to avoid missing any enormous areas of flooring. However, unlike most of its
competitors, it is durable and repairable. While we cannot guarantee the longevity of this
machine, we can anticipate it by owning and using it for many years. It also cleans rugs better
than most bots, and hair doesn't twist as easily in its brushes. We can turn the robot on or off
and establish an automatic cleaning schedule using the app and a Wi-Fi connection. Also, the
Roomba S9+ is one of the newest iRobot models to enter the market, and while it is costly, it

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 provides excellent overall performance. In our cleaning tests, the vacuum gets top marks
down the line, and it's best when it comes to cleaning bare floors and edges.

D. MARKET OPPORTUNITY:
In 2019, the global robotic vacuum cleaner market was estimated at USD 2.56 billion, with a
compound annual growth rate (CAGR) of 17.7% predicted from 2020 to 2027. One of the main
elements driving demand for robotic vacuum cleaners is reducing time spent on domestic tasks.
Changing lifestyles, increasing disposable income, a growing working population, increased
purchasing power, and convenience of use are essential drivers of the market's global expansion.
Because of their ability to clean an area without requiring human participation, consumers are more
likely to acquire robotic vacuum cleaners on the market. Consumers won't have to worry about
battery recharging because these robots can navigate themselves to the charging station.
The availability of less time for home duties is a crucial element encouraging consumer adoption.
Growing disposable income among dual-income households is a primary driving force behind
market expansion. Robotic vacuum cleaners have a higher penetration and adoption rate, which
provides the potential for producers in the industry. To achieve a larger market share, businesses are
developing new items. For example, Neato Robotics announced the release of Neato Zone Cleaning
for the Botvac D7 Connected and No-Go Lines for the Botvac D3 Connected in December 2018.
Consumers can use the zone cleaning feature to identify a segment or a specific region for active
cleaning. Consumers can build a no-go zone with the help of the No-Go line. This innovation offers
users flexibility for the effective use of robotic vacuum cleaners.
The increasing smart home trend is a primary driving force behind market expansion. In light of this,
iRobot enhanced the Amazon Alexa & IFTTT capability in Wi-Fi-enabled Roomba robots in India
and other developing nations in September 2019. With the use of a voice activation command,
customers can start, stop, and pause their devices.
Market growth is expected to be aided by a rise in technology integration. The high cost of the
products, on the other hand, is posing a significant obstacle to the market. It is limiting the product's
uptake among the general public. The market is being held back by the availability of many
counterfeit products on the market.

 
E. VALUE PROPOSITION:
First Priority: Customer Focus iRobot remains committed to its core value proposition: cutting-edge
robots that free clients from mundane tasks and allow them to focus on more important things.
iRobot began offering connected Roomba vacuums as a result of this client emphasis. Customers can
use their phones to manage their Roombas anywhere and whenever they choose, thanks to cloud
connectivity, which gives them, even more convenience and control.

F. TARGET CUSTOMERS:

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 The robotic vacuum cleaner industry is also known as robovacs and is used primarily in
residential areas such as cleaning pools, gutters, and floors. Its main target customers are-

 High Earners and young people typically seek the most sophisticated products.
 Women doing jobs will have to worry less about cleaning the house.
 Aged people who stay alone at their house can’t sweep floors.
 Hospitals, Retail, Offices, Healthcare are also the target market that robotic vacuum Roomba
focuses on.

G. PRICE:

Here Value-based pricing is used by iRobot, which means they "set appropriately low prices while
still providing high-quality products and adequate customer support."

This pricing strategy is based on the buyer's cost perceptions. Before production, they analyzed their
target market and the price range buyers were willing to spend. This increases earnings and aligns
with their target market, as it appeals to high-earners and young people who tend to seek out the
most advanced items. Promotional tools must be used to communicate the product's availability and
its pricing.

Roomba vacuum cleaners come in a variety of models with various features. Depending on the
model, configuration, and accessory packages, the suggested retail price varies from 18900 to Rs
149900.

The iRobot Roomba 620 starts at Rs. 32,900 and goes up to Rs. 69,900 for the iRobot Roomba 880.
Braava, a dry and wet mopping robot, costs Rs. 27,900.

In April 2021, iRobot Corp., the Roomba and Braava robotic vacuum cleaners maker launched the
Roomba i3+ and Roomba i3, two new models of a line of automatic cleaners. The Roomba i7 and
Roomba i9 series of robotic vacuum cleaners are now available in the country. The Roomba i3+
costs Rs.69900. A Roomba i3 without a clean base and an automatic dirt disposal system costs
$4999. The Roomba i3 was available for Rs 39900, and the Roomba i3+ was available for Rs 59900
as part of the launch deal.

With Amazon sales, you can buy iRobot products, including the Roomba i3+ and the Roomba i7+,
for as much as Rs 20,000 off.

The i7 and i7+ vacuum models from Roomba are offered at Rs 44,900 and Rs 59,900, respectively,
saving customers Rs 15000. For Rs 29,900 and Rs 44,900, respectively, the upgraded Roomba i3 and
i3+ are also available. Roomba 692/698 and Roomba S9+ vacuum cleaners are also on offer. In
addition, the iRobot Braava Jet M6 automatic mopping robot is available for Rs 44,900 instead of Rs
52,900. The company sells a variety of cleaning products for use around the home. Roomba S9+,
which retails for Rs 1,49,900, will now cost Rs 1,29,900, a savings of Rs 20,000

The Roomba is more powerful, influential, brighter, and equipped with more features than the Pure
Clean. Money is required to win on all of these fronts. The following are factors that went towards
the price of Roomba. Pure Clean has more than double the number of parts and is significantly
larger.

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Roomba will continue to focus on enhancing the scalability and efficiency of our supply chain and
our purchasing and supply procedures as part of its strategic objective to mitigate the risks associated
with single-source supply.

H. COMPETITORS

 RoboVac X8 Hybrid
The Eufy RoboVac X8 is a tiny, powerful vacuum cleaner that fits under most furniture. It
features a mopping function and a suction power of 2000 PA firmly packed in a dust box,
making it a strong rival. It can run for up to 180 minutes on a single charge. You can
configure this machine to clean a single room, a specified area, or the entire house.

 Ecovacs DEEBOT 500

The Ecovacs DEEBOT 500 is a multifunctional cleaning solution with multiple cleaning
modes. It efficiently cleans your floors and offers cleaning settings for various types of
cleaning operations. Cleaning is limited to two methods (average and maximum), and there is
no cleaning report or map, so you'll have to inspect your floor for missing spots physically.

 Neato Robotics D10 

The Neato Robotics D10 has a dustbin that holds 0.7 liters of dirt and can operate for up to
300 minutes on a single charge. The robot vacuum can map many floors of your house using
its sensors, ensuring it doesn't get lost while cleaning, and the D10's flat side helps its clean
edges and corners properly.

I. DATA JUSTIFYING THE GROWTH

Between 2016 and 2020, demand for robotic vacuum cleaners expanded at a 5.6 percent compound
annual growth rate (CAGR). Sales are predicted to increase as the number of intelligent appliances
integrated with artificial intelligence (AI) and the internet of things (IoT) grows. As a result, the
market for robotic vacuum cleaners is expected to reach US$ 13.7 billion by 2031.

Furthermore, with their hectic lifestyles and time-consuming domestic duties, millennials are likely
to increase their demand for robotic vacuum cleaners. In consideration of this, the market is expected
to grow at a 14.5 percent CAGR from 2021 to 2031 and a 13 percent CAGR from 2021 to 2026,
according to the study. Between 2016 and 2019, the International Federation of Robotics (IFR)
predicts that 31 million household robots will be sold, with 96 percent of those being vacuum and
floor cleaning robots. This encourages businesses to enter the market.

In terms of robot type, the in-house robot segment is expected to grow the quickest in the market,
accounting for roughly 75.9% of total sales in 2021. The segment's rise is being fueled by the
growing trend of smart homes and the rising demand for automated gadgets to reduce human
interference in household duties.

"Key manufacturers are emphasizing on developing more advanced products with innovative
features such as laser vision, smartphone connectivity, self-charging, and ultraviolet (UV)
sterilization by integrating cutting-edge technologies such as AI and IoT. This is expected to
accelerate the growth in the market," says an FMI analyst.

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J. DRIVING FACTORS
 Occupational Injuries: The cleaning business has the highest rate of occupational injuries,
which is one of the primary drivers pushing the deployment of the robot vacuum cleaner.
According to the Bureau of Labor Statistics, 2,384,600 building janitors and cleaners in the
United States. On average, businesses spend around USD 60 billion every year. These and
other factors are driving the demand for robot vacuum cleaners.
 Rapid Advancement: Another element boosting the market is the industry's rapid
advancement. For example, Neato Robotics released the Botvac D7 Connected, an on-
demand zone cleaning robot vacuum, in December 2018.
 Increasing application: The increasing utilization of outdoor robots in the household and
commercial sectors for cleaning lawns, swimming pools, and cutting grass, among other
things, is driving demand for outdoor robots.
 Shopping online: Sales in the online retailer market are being fueled by a growing
preference for shopping via e-commerce platforms and the increasing availability of various
local and worldwide brand products such as Amazon, eBay, and Alibaba.

K. KEY RESTRAINTS

• The high initial and ongoing maintenance costs of robotic vacuum cleaners are stifling market
sales.

• The market's growth is hampered by robotic vacuum cleaners' high power consumption and
limited operational time.

L. KEY TRENDS
 North America to Occupies Largest Market Share

One of the most important markets in North America is one of the leading innovators and pioneers in
terms of robotics usage. Automated vacuum cleaners and mopping robots are the most marketable
and developed domestic robots. In addition, modern technologies like speech recognition and laser-
based technologies are being used to map the floor structure by the companies.
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  Asia- Pacific to Witness Fastest Growth

Because of the widespread adoption of robot vacuum cleaners in Asia-Pacific, the region will likely
develop fastest throughout the projection period. In order to acquire a competitive advantage, the
corporations are also increasing their footprint in the area. In India, for example, iRobot Corporation
improved its line of robotic vacuum cleaners in February 2019 by unveiling two new products, the
iRobot Roomba i7 and the iRobot Roomba i7+. In addition, businesses in these areas are
collaborating to support the development of robot vacuum cleaners. Furthermore, the continuing
growth trend in nuclear families is boosting the market's prognosis.

Based on a variety of factors, different types of vacuum cleaners are expected to grow in other
regions:

1. From 2016 to 2021, China will have the lowest pricing in the world for robotic vacuum cleaners.

2. As hard flooring becomes more popular in the United States, dual-function robotic vacuum
cleaners will become more popular.

3. From 2012 to 2016, Japan’s rising female employment rate increased volume sales of robotic
vacuum cleaners.

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 REFERENCES:
 INDIA TODAY (2021, September 30) iRobot products available during sale
https://www.indiatoday.in/technology/news/story/roomba-i3-roomba-i7-and-more-irobot-
products-available-during-amazon-sale-with-discount-up-to-rs-20-000-1859186-2021-09-30
 HT TECH (2021, April 06) iRobot Corp launched new series of robotic vacuum cleaner
https://tech.hindustantimes.com/home-appliances/news/irobot-launches-roomba-i3-roomba-
i3-in-india-check-price-specs-here-71617701741251.html
 MERCEDES DOUGLAS iRobot Roomba Range
https://www.academia.edu/31543929/iRobot_Roomba_Range
 Wikipedia contributors. (2022, February 26). Roomba. Wikipedia.
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 Gordon, W. (2020, October 8). Roomba robot vacuums: Everything you need to know. NBC
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https://www.nbcnews.com/select/shopping/best-roomba-robot-vacuum-ncna1242643
 Roomba Robot Vacuum Cleaners | iRobot. (2 C.E.). iRobot.
https://www.irobot.com.au/roomba
 Robotic Vacuum Cleaner Market Size, Share Report, 2020–2027. (2020a, June). Grand View
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https://www.grandviewresearch.com/industry-analysis/robotic-vacuum-cleaner-market

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 L. (2021, September 24). Best Robotic Vacuum Cleaners: Eufy vs. Roomba vs. Neato vs.
Bobsweep (2022). Seven Hints.
https://sevenhints.com/best-robotic-vacuum-cleaners/
 Future Market Insights. (2021, December 9). Robotic Vacuum Cleaners Market to Gain

Over 75% of Revenue from In-house Robots Sales: FMI. CISION PR Newswire. Retrieved

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 Markets, R. A. (2021, February 26). Global Robot Vacuum Cleaners Market (2021 to 2026)

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