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Project of E-Commerce: Submitted To: Submitted By: Nitin Kumar Mba 4 SEM Reg No
Project of E-Commerce: Submitted To: Submitted By: Nitin Kumar Mba 4 SEM Reg No
Project of E-Commerce: Submitted To: Submitted By: Nitin Kumar Mba 4 SEM Reg No
I would like to express my deepest appreciation to all those who provided me the possibility to complete this
report. A special gratitude I would like to give to my teacher Dr. Meenal Pahwa, whose contribution in stimulating
suggestions and encouragement helped me to coordinate my project.
(NITIN KUMAR)
Declaration
I Nitin Kumar, declare that E-commerce project is made by me and it is an authentic work carried out by me. The
method embodied in this has not been submitted earlier to the best of my knowledge.
(NITIN KUMAR)
Certificate
This is to certify that Nitin Kumar student of MBA final year Reg. no. …… has worked under my guidance on the E-
commerce project entitled “E-commerce project- jabong.com“the project is completed for the partial fulfillment
for requirement of degree of MBA.
Website name:
Type of site: E-
Commerce Launched:
2012 Available in:
English Owner: Flipkart
Industry: E-Commerce
Slogan: Be you
Website: www.jabong.com
INTRODUCTION TO COMPANY
9 Se-cure |
NM IN
CLOTHING WATCHES SUNGLASSES
New In
Polos & Tees Analog Aviators
Clothing New
Casual Shirts Chronograph Wayfarers
In Footwear
Jeans D1gital
New In Bags
Casual Trousers Watch Cases ACCESSORIES
New In Watches
Formal Shirts Belts
Formal Trousers BAGS Ties & Cuff lin ks
FOOTWEAR
Suits & Blazers Backpack s Eg^9!asses
Sports Shoes
Track Wear Wallets Tech Accessories
Sneakers BRAND S TOP PICKS
Shorts & 3/Mths Laptop Bags
Casual Shoes back & Jones Winter Wonderland
Ethnic Wear TraveI Bags JEWELLERY
Loafers Levi's Work In Progress
Winter Wear Messenger Bags
Formal Shoes Blac k berry Party On
INNER WEAR PERSONAL GROOIVIING
Boots s UCB Casual Affairs
WINTER STORE INTERNATIONAL BRANDS Hair Care
Outdoor & Hi king Dune Lond on Sports Central
REPUBLIC OF DENlkI CLEARANCE SALE Bath &
Floaters THE JUICE
UNDER 999/- STORE Body
Flip Flop
FRAGRANCES
9 Secure | https:,’/’www.jabong.com
JABONG WOMEN MEN KIDS ACCESSORIES SPORTS THE JUICE 9E YOU. 3EAPTH YOUP STYLE
BOYS CLOTHING
GIRLS CLOTHING BOYS FOOTWEAR GIRLS FOOTWEAR
Polos & Tees
Tops & Sneakers Sandals THE LIYYLG}OYS OP LIFG
Shirts
Tunics Shorts Sports Shoes Sneakers
Shorts & ?/’ñths
& Capris Twin Sandals Bellies
Jeans & Trousers
Sets Flip Flops Sports Shoes
Twi n Sets
Jeans & Trousers Floaters Flip Flops
Ethnic Wear
Leggings & Jeggings Loafers Floaters
infant Wear
Skirts
Winter Wear
Jumpsuit s TOYS CLEARANCE SALE
Track Wear BRANDS SHOPBWAGE
Casual Dresses Soft Toys NEW IN
Ethnic Wear
Inner Wear Gi ni & 0 - t
Infant Wear Remote Controlled Cars
Full Sleeves Jony Years 1-
Winter Wear Dolls & Dolls Houses ACCESSORIES
8enetton 4Years
Track Wear Art & Crafts Bags
Mothercar e 4-dYeas
Party Frocks & Dresses Learni ng & Education Toys Watches
Pepe Jeans
Full Sleeves Games & Puzzles Sunglasses
Lilli put 12 - 16 Years
HANLEYS
Tommy Hilfiger
U.S.Polo Assn
9 Secure |
WOIVIEN BAGS
WOIVIEN SUNGLASSES MEN BAGS LIEN SUNGLASSES
Hand Bags
Aviators Backpacks Aviators
Sting Bags
Clutches
Wayfarers Wallets
Travel Bags
Wayfarers
mumun 30°/« - 70‘TO
Backpacks
WOIVIEN BELTS Laptop Bags & NEN GROOIvIlNG
Wallet. Purses & Potlis
Sleeves Messenger & Hair Care OPF OFF
Travet Bags
WOMENBEAUTT Sling Bags Bath & Body
Laptop Bags & Sleeves
MakeUp FRAGRANCES
Shopping Bags & Totes
Skin Care Iv!EN WATCHES
HOIVIE FURNISHING H0IdE DECOR
Hair Care Analog LUGGAGE 8 TRAYEL
WOIVIEN WATCHES ACCESSORIES Bedsheets & 8ed Linen Wall Clocks
Bath&Body Chronograph
Analog Curtains & Steers Paintings & Wall Art
FRAGRANCES Digital
Chronograph CLEARANCE SALE Cushions & Covers Showpieces
Analog & Digital
Digital KITCHEN & DINING Carpets & Rugs Lights & Lamps
FASHION JEWELLERY Watch Cases
Analog 8 Digital FOOTWEAR STORE Towels & Bath Mats Home FragranEes
PRECIOUS JEWELLERY
kitchen & Table Linen Flowers & Vases
YALENTINE STORE ktEN BELTS
Blankets & Qui its Photo Frames
kfEN JEWELLERY
9 Secure |
JABONG WOMENMEN KIDS ACCESSORIES SPORTS THE JUICE 9E YOU. 3EAPTH YOUP STYLE
IdEN FOOTWEAR
WOIVIEN FOOTWEAR KIDS PLANET SNEAKERS
Runn ing
Running Clothings SPORTS STORE
Football Running
Sneakers Footwear
Basketball Football
Flip Flops Bags
Training
Floaters TO INNOVATION Basketball
Sneakers Training
Slippers & Flats ACCESSORIES
Skateboard ing Outdoor & Hiking
Bags
Floaters Cricket
WOIVIEN CLOTHING Headwear
Flip Flops Yoga
Tees & Tanks Belts
BRAND STORES N8A Store.In Ten nis
Capris. Shorts & Skids Wallets
IdEN CLOTHING Ad New Era Swimmi ng
Tights & Track Pants
Polo s & Tees idas Hummel Indoor
Jackets & Hoodies NEW IN
Jerseys Nike Salomon
Sports Bra Men Footwear CLEARANCE SALE
Shorts & ?/Mths Puma Skec hers
Women Footwear
Track Pants & Track Wear ASICS DC
Men Clothings
Winter Wear Reebok 2G0
Women Clothings
SOCk.S Asics Tiger like Run ni n g Store
Bags
Nike FLY
KNIT
Electronic Payment
Credit Card
Debit Card
Smart Card
E-Money
Electronic Fund Transfer (EFT)
Credit Card
Payment using credit card is one of most common mode of electronic payment. Credit card is small plastic card
with a unique number attached with an account. It has also a magnetic strip embedded in it which is used to read
credit card via card readers. When a customer purchases a product via credit card, credit card issuer bank pays
on behalf of the customer and customer has a certain time period after which he/she can pay the credit card bill.
It is usually credit card monthly payment cycle. Following are the actors in the credit card system.
The merchant − seller of product who can accept credit card payments.
o Encryption − It is a very effective and practical way to safeguard the data being transmitted over the
network. Sender of the information encrypts the data using a secret code and only the specified receiver
can decrypt the data using the same or a different secret code.
o Digital Signature − Digital signature ensures the authenticity of the information. A digital signature is an e-
signature authenticated through encryption and password.
o Security Certificates − Security certificate is a unique digital id used to verify the identity of an individual
website or user.
Electronic Payment
Customer completes
online order form
Customer browses
merchant online site Order summary
sent to customer enchant Online Sita
Customer
Customer reviews
order and subm
its
Notification of order
to merchant
Credit card
information sent to
Customer receives merchant (acquiring)
confirmation pf order bank through
payment gateway
JABONG@$•
1. LOGIN ID kumar.nitin19929B@gmail.com CHAR GE APPL¥CDUPDNS
ORDER SUNMARY
Fiitin kumar
When you break it down, ecommerce marketing can be divided into two
general initiatives: driving website traffic and optimizing the user
experience to convert more shoppers.
Ideas for e-commerce marketing