Giordano Instagram Live

December 6 - 7
2021
Instagram Live x

To support #TravelInStyle campaign collaboration between

Bobobox Adventure and Giordano, we are going to have an
Instagram live that aims to boost awareness from both sides.

Kusnadi (KOL) will stay at Bobocabin Rancaupas and take over

@giordano Instagram account during the live session.

Location: Bobocabin Cikole (Giordano KOL)

Bobobox HQ (Bobobox Adventure Host)
Scope of work

Bobobox Adventure:
- Provide standard cabin for KOL to stay
- Provide IG Live Teaser
- Provide host for @boboboxadventure instagram during live

Giordano:
- Provide KOL to takeover Giordano instagram during live
- Provide minimal 5 bag (that are ready to be shown during live -- if we choose concept 1)
- Provide minimal 3 bag for live giveaway (If we choose concept 2)
- Create winner announcement on Giordano instagram account
- Send Bag to winner
 IG LIVE CONCEPT #1

Concept: IG LIVE AUCTION

Content: Introduce #TravelinStyle in Bobocabin, Giordano bag highlight, Auction, and giveaway teaser.
Time: 16:00 - 17:00
Flow:
1. Bobobox Adventure start live session
2. Giordano join the session
3. Bridging -- sharing how important to travel in style
4. Come up with Giordano bag to support our style during travelling
5. Auction start for 5 bags from Giordano
6. Auction end
7. Giveaway teaser from Giordano x Bobobox next month
8. Closing
 IG LIVE CONCEPT #2

Concept: IG LIVE SHARING SESSION

Objective: Introduce #TravelinStyle collaboration, travel fashion tips, ootd or how to pose at Bobocabin, giveaway 3
bag for audience during live.
Time: 16:00 - 17:00
Flow:
1. Bobobox Adventure start live session
2. Giordano join the session
3. Bridging -- sharing how important to travel in style
4. QnA with Kusnadi regarding travel fashion tips
5. Bobocabin photo spot and pose
6. Teaser for another giveaway next month
7. Closing
8. Giveaway winner during live at Giordano Instagram (Gift sent by Giordano to winner)