COMMUNITY PARTNERSHIP

COMMUNITY PARTNERSHIP

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THE BREWERY DISTRICT

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 COMMUNITY PARTNERSHIP

BREWERY DISTRICT
COMMUNITY PARTNERSHIP

ABOUT THE BREWERY DISTRICT COMMUNITY PARTNERSHIP

Established in 2009, The Brewery Neighborhood The Brewery District is seeking partners who share
Improvement District No. 1 is the first a passion for Milwaukee’s arts culture.

neighborhood improvement district in the state Increase your audience and drive awareness and
of Wisconsin and a shining example of historic exposure through events that support Milwaukee’s
artists. Brewery District events offer several
preservation and sustainability nationwide.
platforms to expand your audience reach through
Formerly the site of Pabst Brewery, the 21-acre on-line and digital channels.
campus and its historic structures deteriorated We develop partnership opportunities designed to
for over a decade following the brewery’s abrupt support your promotional goals as a community
closing in 1996. Under the vision and leadership asset. Grow brand awareness with the neighborhood
of early investors, real estate developer and and venue partners’ audiences and event attendees.
philanthropist Joseph J. Zilber, and a public CONTACT INFORMATION
private partnership with the City of Milwaukee,
THE BREWERY NEIGHBORHOOD IMPROVEMENT DISTRICT NO. 1
the once abandoned manufacturing complex has
1125 N. 9th Street, Suite J
transformed into a thriving mixed-use, safe and
Milwaukee, WI 53233
vibrant community in which to live, work, learn
thebrewery.org
and play.
Erin Stenum, Manager
From a variety of professional and service-
erin@thebrewery.org
oriented businesses, breweries, hotels, retail
414-899-2817
and restaurants, The Brewery District is an ideal
neighborhood for employees that want to live where
they work or for those who want to live downtown.
The District is home to UW-Milwaukee Joseph J.
Zilber School of Public Health, nearly 800 new
apartments and more than 70 businesses.

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THE BREWERY DISTRICT

ANNUAL EVENTS
02.15.20 // VINTERSKÖL MUSIK FESTIVAL

:
VINTERSKoL MUSIK FESTIVAL
The Brewery District celebrates the nearing end of winter with VinterSköl
Musik Fest in February. Held in the beautiful, historic neighborhood,
the Nordic-inspired winter celebration where attendees experience an
exploration of Milwaukee music with a phenomenal lineup of 24 live
performances across five venues: Best Place at The Historic Pabst Brewery,
Captain Pabst Pilot House, Jackson’s Blue Ribbon Pub, Milwaukee Brewing
Company, and No Studios.

Captain Pabst Pilot House Best Place at The Historic Pabst Brewery

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 COMMUNITY PARTNERSHIP

Social media and advertising campaign

FEBRUARY 10, 2021 / MUSIC

VinterSköl Musik Fest 2020; Photo by Samer Ghani

What Happened to Milwaukee’s New Winterfest?

VinterSköl Musik Fest was Milwaukee’s hottest new festival in 2020, but
there’s been little talk of it since.
BY COURTNEY LOTH

hile many are still recovering from the recent postponement of Summerfest, you might
also be wondering: What happened to Winterfest?

MULTIPLE OPTIONS AVAILABLE FOR STAGE AND VENUE SPONSORSHIP, PROGRAMMING AND AUDIENCE ENGAGEMENT

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THE BREWERY DISTRICT

ANNUAL EVENTS
05.25.19 // FRÜHLING FEST

:
FRUHLING FEST

Frühling Fest is a German-inspired celebration of spring featuring

Milwaukee musicians, beer, art and food. The free street fest kicks off
Milwaukee’s festival season with special spring craft and draft beer
tapping, beer garden, several stages of live music, an outdoor art and
food market showcasing local artists and vendors.

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 COMMUNITY PARTNERSHIP

Social media and advertising campaign

früh
l i ng
fest
BEST OF MKE NEWS FOOD MUSIC HEMP A&E HEAR ME OUT ADVICE SPORTS EVENTS Search...
STORE PUZZLES

SUPPORT THE SHEPHERD 3/3/2021 Milwaukee Brewery District: New Fruhling Fest has music, beer, food

How Long
 The Movers - Township Grooving


MAY 25 TH 127PM

Playlist Listen Live   Donate

MKE stories Discover music Events Podcasts Support us Sign In 

BEER HERE


 BACK # MILWAUKEE FESTIVALS
What's Fruhling Fest? It's the city's newest street festival and it's in

SNEAKS · C HAI TUL ANI & THE BOMBA

 The Brewery District
 Kathy Flanigan Milwaukee Journal Sentinel
Published 6:00 a.m. CT May 22, 2019 Updated 9:03 a.m. CT May 22, 2019

Fruhling Fest Milwaukee gets a new festival on Saturday.

KLASSIK · NICKEL & ROSE · PAUL C HERRY

The Brewery District neighborhood presents Frühling Fest, a free spring street festival on Juneau Avenue from Ninth to 11th streets. (Frühling is German
Home / News / News Features / for "spring.")

The Brewery District: Downtown The party runs from noon to 7 p.m. Saturday.

K S TA M P & F R I E N D S · C O P P E R BOX · W E A R E O N E
Dance to live music playing at one of three stages; stroll past artists making art on the spot; or pick something up from local maker-vendors. Chow on food
 When  Where  Website  Cost
from Brewery District restaurants such as Glass + Griddle, Jackson's Blue Ribbon Pub: Downtown, Meat on the Street and The Restaurants at Eleven25.

Milwaukee's Next Great Neighborhood

May 25, 2019 12:00 PM The Brewery District https://www.facebook.com/events/2150085061727403/ FREE
1125 N 9th St., Milwaukee, WI 53233
When you're the Brewery District, carved out of the former Pabst brewery complex, the party has to feature beer. Save room for special beer tappings from
Pabst Milwaukee Brewery & Taproom and MKE Brewing Company and a beer garden in Preservation Park from Best Place at the Historic Pabst Brewery.

BY DAVID LUHRSSEN MAY 14, 2019 4:03 P.M.

Music stages include the Pabst Brewery outdoor stage with DJ Nikki La Bamba at noon; Nickel & Rose at 1; Paul Cherry at 2; K Stamp and Friends at 4 and
Sneaks at 6 p.m. FUNK SUMMIT BASS TEAM · SHLE BERRY
The Glass + Griddle stage will feature Alcoholics Unanimous at 12:30 p.m.; Copper Box at 2; Funk Summit Bass Team at 3:30; Shle Berry at 5; and Klassik
Fruhling Fest

NIKKI LA BAMBA · SURGEONS IN HEAT

Facebook Twitter Reddit Email LinkedIn More 20
at 5:45 p.m.
RSS PRINT Saturday, May 25
The Pabst Brewery indoor stage will host DJ Old Man Malcolm at noon; We Are One at 1; Faux Fiction at 2; Surgeons in Heat at 4; and Chai Tulani and the
Bomba at 6 p.m.
The Brewery District neighborhood is launching Frühling Fest, Saturday, May 25th, to
kick-off Milwaukee’s festival season with a free spring street festival. Contact Kathy at (414) 224-2974 or kathy.flanigan@jrn.com. Follow her on Twitter or Instagram at @katflanigan or Facebook
at www.facebook.com/whattodoinMilwaukee
DJ OLD MAN MALCOM · FAUX FICTION

The festival will feature three stages of music along with special craft beer tappings by
Pabst Milwaukee Brewery & Taproom and Milwaukee Brewing Company, a Beer Garden
in Preservation Park by Best Place at the Historic Pabst Brewery, visual artists
sponsored by Blick Art Materials, local maker vendors, Brewery District restaurants such
as Glass + Griddle, Jackson’s Blue Ribbon Pub: Downtown, Meat on the Street, The
Restaurants at Eleven25, and more.

BAND LINEUPS:

Pabst Outdoor Stage | Sponsored by 88.9 Radio Milwaukee (co-presented by Cactus

Club)
—
6PM | Sneaks
4PM | K-Stamp & Friends
2PM | Paul Cherry
1PM | Nickel&Rose https://www.jsonline.com/story/entertainment/beer/2019/05/22/milwaukee-brewery-district-new-fruhling-fest-has-music-beer-food/3757541002/ 1/1
The Brewery’s Neighborhood Improvement District (NID) is responsible for maintaining the iconic Pabst sign.
Noon | DJ Nikki La Bamba WWW.THEBREWERY.ORG/FRUHLING-FEST
Host: Patti Longlegs

It may well be Milwaukee’s best-kept secret, but that’s about to change. Glass + Griddle Outdoor Stage | Sponsored by FM 102/1
—
5:45PM | Klassik
The past 12-plus years have seen a cacophony of cranes, clouds of dust, heavy trucks moving
5PM | Shle Berry
rubble out and bringing concrete into the eight blocks bounded by Winnebago Street on the 3:30 | Funk Summit Bass Team
north, Highland Avenue on the south, I-43 to the west and Seventh Street to the east. A lot of 2PM | Copper Box
12:30PM | Alcoholics Unanimous
activity to be sure, but if you were to ask the average Milwaukeean to explain what’s going on
there, most would be hard-pressed to answer. Which is a bit of a shame, since over the Funk Summit Bass Team

course of that time, a remarkable transformation has taken place, turning a once abandoned Pabst Indoor Stage

manufacturing site, a remnant of the city’s brewing heritage, into one of Downtown —
6PM | Chai Tulani & the Bomba
Milwaukee’s next great neighborhoods.
4PM | SURGEONS IN HEAT
2PM | Faux Fiction
Formerly the site of the Pabst Brewery, the 21-acre campus was destined to be reduced to
rubble following Pabst’s abrupt shut down in 1996. Yet under the leadership of real estate
developer and philanthropist Joseph J. Zilber, The Brewery District now stands as a shining
example of historic preservation and adaptive reuse nationwide. “Thriving cities like
Milwaukee are always reinventing themselves, and there is no better example of reinvention
than The Brewery,” says Milwaukee Mayor Tom Barrett. “What was once a blue-ribbon beer
production site is now a blue-ribbon, mixed-use development where people live, learn,
create, have fun and conduct business. This is an important example of what’s possible when
imagination and resources are brought together. That was Joe Zilber’s vision for The
Brewery, and it’s a testament to his legacy.”

MULTIPLE OPTIONS AVAILABLE FOR STAGE AND VENUE SPONSORSHIP, PROGRAMMING AND AUDIENCE ENGAGEMENT

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THE BREWERY DISTRICT

2021-22 EVENTS
08.21 - 10.29.21 // THE BREWERY DISTRICT MARKET

THE BREWERY DISTRICT MARKET

The Brewery District market will launch in August and run through October.
The outdoor market will feature produce and goods from local artisans and
food trucks. The market will be located at Preservation Park centered in
The Brewery District on W. Juneau Avenue and in the middle of all the
summer activities in the neighborhood.

09.25.21 // EQUINOX

A new event to mark the equilibrium of day and night paralleled with
an astronomical Milwaukee music curation. Immersive indoor and outdoor
experiences illuminated with due east sun rise and due west sun set in
celebration of Milwaukee art and culture.

02.2022 // VINTERSKÖL MUSIK FESTIVAL

:

VINTERSKoL MUSIK FESTIVAL

The Brewery District will celebrate the nearing end of winter with a
second edition VinterSköl Musik Fest in February 2022. The event features
an exploration of Milwaukee music held in the following venues: Best Place
at The Historic Pabst Brewery, Milwaukee Brewing Company, and No Studios.

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 COMMUNITY PARTNERSHIP

EVENT VENUES
Best Place
at The Historic BEST PLACE AT THE
Pabst Brewery
HISTORIC PABST BREWERY Milwaukee Brewing
History and old world charm Company &
MILWAUKEE BREWING CO.
Bottle House
creates a distinctive experience 42 & BOTTLE HOUSE 42
for events while offering several State-of-the-art
indoor and outdoor spaces for up brewing facility
9/27/2019
to 300 guests.
Nō Studios (@nostudiosmke) • Instagram photos and videos and Bottle House 42

Search Search ×
beer hall features
spectacular views
NO STUDIOS & and multiple indoor
SKYLINE BAR AND an outdoor event
LOUNGE spaces that can
Collaborative blend together or be
workspace and separated to provide
social community the ultimate event
for artists and experience holding up
art lovers with to 1,000 guests.
nostudiosmke • Following
state-of-the-art Nō Studios

screening room,
29w 2 likesWaters
Central Reply
performance stage, Brewing CENTRAL WATERS BREWING
café bar, gallery fran.nie @mofelice
COMPANY
and indoor/outdoor 29w 1 like Reply
Craft brewery in a historic
rooftop Skyline
adamgabornitz What a great church features a music and
bar and lounge
No Studios & Skyline spot! Maybe the next
Bar and Lounge #IamMKE Fest can be there. entertainment hall designed
event spaces for
with exceptional sound and
29w 2 likes Reply
200 guests or more
lighting and an outdoor beer
combined with
garden patio. 200 guests and
outdoor spaces.
Liked by foodplusdrinkmilwaukee and
more with outdoor spaces.
344 others
MARCH 6
9

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THE BREWERY DISTRICT

PROMOTIONAL CHANNELS

BREWERY DISTRICT
EMAIL AUDIENCE REACH

12,000 SUBSCRIBERS

PROMOTIONAL CHANNELS
The Brewery District’s goal
is to support and promote
the Milwaukee arts culture
and develop recognition SOCIAL MEDIA FOLLOWERS
for partners and community
supporters with campaigns that
engage. FACEBOOK 49,610
Audience Development

Social Media TWITTER 19,755

Digital

Media INSTAGRAM 33,974

Email

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 COMMUNITY PARTNERSHIP

EVENT PARTNERSHIP
The Brewery District offers annual sponsorship opportunities to become a community partner at events
and through our on-line and digital channels. Partnerships can be developed to meet your goals and can
include promotional activities before, during, and after events. Partnership can include all Brewery
District events or individual events and experiences.

PRE-EVENT AUDIENCE ENGAGEMENT

PRINT AND DIGITAL MARKETING CAMPAIGNS

SOCIAL MEDIA AND EMAIL CAMPAIGNS

DURING EVENT AUDIENCE ENGAGEMENT

PROMINENT NAME/LOGO PLACEMENT ON EVENT SIGNAGE

INTERSTITIAL PROGRAMMING BETWEEN ACTS

LIVE MENTIONS THROUGHOUT EVENT

EXHIBIT SPACE AT EVENT (10X10)

VIP PRIVATE SPACE AT EVENT

NAME/LOGO ON 21+WRISTBANDS

MARKETING CAMPAIGNS

POST EVENT AUDIENCE ENGAGEMENT

SOCIAL MEDIA AND EMAIL CAMPAIGNS

CURATED VIDEO AND/OR PHOTOGRAPHY

PARTICIPATION IN POST EVENT SURVEYS

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THE BREWERY DISTRICT

INVESTMENT LEVELS
ONE EVENT (TWO EVENTS)
NAME/LOGO ON EVENT POSTER (PRINTED/DISTRIBUTED)

NAME/LOGO ON WEBSITE & FACEBOOK EVENT $500 ($750) P A R TNER

NAME/LOGO ON EVENT POSTER (PRINTED/DISTRIBUTED) $750 ($1,000) C O M M U N I T Y P A R TNER

NAME/LOGO ON WEBSITE & FACEBOOK EVENT

SOCIAL MEDIA POST

NAME/LOGO ON EVENT POSTER (PRINTED/DISTRIBUTED)

$1,500 ($2,000) A S S O C I A T E P A R T N ER
NAME/LOGO ON WEBSITE & FACEBOOK EVENT

SOCIAL MEDIA POST

EXHIBIT SPACE AT EVENT (10X10)

NAME/LOGO ON FLOOR BANNER DISPLAY

NAME/LOGO ON EVENT POSTER (PRINTED/DISTRIBUTED) $2,500 ($4,500) STAGE PARTNER

NAME/LOGO ON WEBSITE & FACEBOOK EVENT

SOCIAL MEDIA POST

EXHIBIT SPACE AT EVENT (10X10)

NAME/LOGO ON STAGE BANNER DISPLAY

BEER/DRINK TICKETS

$6,500 ($10,000) PRESENTING PARTNER

PRESENTING:

NAME/LOGO ON EVENT POSTER (PRINTED/DISTRIBUTED) INTERSTITIAL PROGRAMMING BETWEEN ACTS

NAME/LOGO ON WEBSITE & FACEBOOK EVENT VIP PRIVATE SPACE AT EVENT

SOCIAL MEDIA POSTS NAME/LOGO ON 21+WRISTBANDS

EXHIBIT SPACE AT EVENT (10X10) LIVE MENTIONS THROUGHOUT EVENT

NAME/LOGO ON STAGE BANNER DISPLAY EMAIL CAMPAIGN

BEER/DRINK TICKETS CURATED VIDEO AND/OR PHOTOS

10 EVENT TICKETS POST EVENT SURVEY

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CONTACT
info@thebrewery.org
1125 N. 9th Street, Suite J
Milwaukee, WI 53233

MORE INFORMATION AVAILABLE AT | www.thebrewery.org