HISTORY OF NIKE:

ACTIVITIES OF NIKE:
TARGET GROUP:
STORE LOCATOR:
ONLINE SERVICES:
STRATEGIES:
TYPE/STYLE:
SPORTS SPONSOR BY NIKE:
PLAYERS ENDORSE WITH NIKE:
NIKE MISSION:
POLICY: (DISCOUNT)
MARKET SHARE:
BRAND SHARE:
BRAND IMAGE:
PROMOTIONAL ACTIVITIES:
MARKET SEGMENT: feature offered, price range, size of each segment (if any), trends.
SWOT ANALYSIS:
PROMOTION/ BUSINESS ASSESSMENT/ BRAND POSITIONING: like SINK,
DINK.
BRAND PERFORMANCE:

HISTORY OF NIKE:
The company is headquartered near Beaverton, Oregon, which is part of the Portland
metropolitan area It is the world's leading supplier of athletic shoes and apparel[4] and a
major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in
its fiscal year 2008 (ending May 31, 2008).
The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman
and Philip Knight,[1] and officially became Nike, Inc. in 1978. The company takes its
name from Nike ?(the Greek goddess of victory)
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities.

Advertising
In 1982, Nike aired its first national television ads, created by newly formed ad agency
Wieden+Kennedy, during the New York Marathon. This was the beginning of a
successful partnership between Nike and W+K that remains intact today.

SPORTS & PLAYERS SPONSOR BY NIKE:

Nike is also the official kit sponsor for the Indian cricket team for 5 years, from 2006 till
end of 2010. Nike beat Adidas and Puma by bidding highest (US$43 Million total).
Nike pays top athletes in many different sports to use their products and
promote/advertise their technology and design.

Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase, and
the company's first track endorser was distance running legend Steve Prefontaine.
Prefontaine was the prized pupil of the company's co-founder Bill Bowerman while he
coached at the University of Oregon. Today, the Steve Prefontaine Building is named in
his honor at Nike's corporate headquarters.

Besides Prefontaine, Nike has sponsored many other successful track & field athletes
over the years such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. However, it
was the signing of basketball player Michael Jordan in 1984, with his subsequent
promotion of Nike over the course of his storied career with Spike Lee as Mars
Blackmon, that proved to be one of the biggest boosts to Nike's publicity and sales.

During the past 20 years especially, Nike has been one of the major clothing/footwear
sponsors for leading tennis players. Some of the more successful tennis players currently
or formerly sponsored by Nike include: James Blake, Jim Courier, Roger Federer,
Lleyton Hewitt, Juan Martín del Potro, Andre Agassi, Rafael Nadal, Pete Sampras,
Marion Bartoli, Lindsay Davenport, Daniela Hantuchová, Mary Pierce, Maria Sharapova,
Serena Williams.

Nike also sponsors some of the leading clubs in world football, such as the Brazil
National Team, Portugal National Team, Netherlands National Team, US National Team,
Manchester United, Arsenal, FC Barcelona, Inter Milan, Juventus, Shakhtar, Porto,
Steaua, Red Star, Boca Juniors, Corinthians, Club América, Aston Villa, Celtic and PSV
Eindhoven. Nike will also sponsor Dundee United from summer 2009.

Nike sponsors several of the world's top golf players, including Tiger Woods, Trevor
Immelman and Paul Casey.

Nike also sponsors various minor events including Hoop It Up (high school basketball)
and The Golden West Invitational (high school track and field). Nike uses web sites as a
promotional tool to cover these events. Nike also has several websites for individual
sports, including nikebasketball.com, nikefootball.com, and nikerunning.com.

OUTLET/ STORES IN INDIA:

It has 99 stores located in India

& in Delhi & NCR it has 19 outlets.

NIKE HAS a Facility for existing user or purchaser to get on line details of new products,
through mails.
TARGET GROUP:

Unisex

All inspiring & professionals athletes.

ONLINE SERVICES:

Buying of products

Update of latest campaigns/ activities.

Feedback of customers

Experts & their assistance

PERSONAL attention & updating to members of Nike group.

PROMOTIONAL ACTIVITIES:

Running campaign.
Arranging marathons.
Providing experts.
Providing discounts on selective outlets & on all outlets.
Providing discount of 10% on online purchase, always
Endorsing players, teams & events.
Their main promotion strategy for any particular country is to endorse their brand with
very strong brand personality like tiger woods, etc.
( http://wiki.answers.com/Q/What_is_the_marketing_strategy_of_Nike_in_India)

BRAND IMAGE:
Reliable, trustworthy, long lasting, global brand, status symbol, comfortable products,
worth it, latest style & trend,
"NIKE is the most connected, authentic and distinctive brand in the industry."

NIKE MISSION & STRATEGIES:

NIKE plans to invest aggressively in its developing market geographies (Greater China,
Central & Eastern Europe, and Emerging Markets) targeting low double-digit growth

Global product.

Giving new & latest range of products.

Giving new definition to sports products.

Eco-friendly product.

To organize campaign & marathons in different parts of the world.

SWOT ANALYSIS:

Strength: creating eco-friendly products.

Endorsing teams & top players of different sports.

Globally recommendable & present.

Weekness:

Threats: