Week 5 Assignment Worksheet

[Becoming the King of Content]

1. Mind-Map Creation

Create a content outline for a blog post using a mindmap. (You can use MindNode
for Mac, MindMeister Online, Xmind, Coggle, SimpleMind).

Either paste a screenshot of the mind-map here, or share the link to an online
mind-map (like mind-meister). Have at least 3-5 sections of the article.

Mind-Meister link : https://mm.tt/map/2155177931?t=HIcEci05vb

2. Video Content Creation

Create a piece of video content that is at least 3 minutes long (use voice and slide
decks if you are not comfortable on video). Upload it to YouTube and publish it on
your blog with embed - the blog you created in Week 4. You need to create the
video based on the outline on step 1. Any topic is fine. It is recommended to
appear on video and get out of your comfort zone but not mandatory.
(You can use screencast tools like Camtasia, Loom, Screenflow, OBS Studio, or even
Zoom).

URL of the Video: https://youtu.be/rZn_AUGp3WQ

URL of the Blog Post:

https://livedigitallywithrishikalpamukherjee.com/mind-map-and-basic-concepts-of
-digital-marketing/

3. Create an Editorial/Content Calendar

Create an editorial calendar on a Google Sheet and share the Google Sheet link
here. (Make sure that the Google Sheet is public and anyone can view it).

Sample: https://deepak.me/2RTEMp4

Your Editorial Calendar Link:

https://docs.google.com/spreadsheets/d/1nhe8AuvayfRgWgXGD4g9Qj4sRc2JTvrHk
BX7QdnpMwM/edit#gid=346590928

4. Competitor Research

Do some research on your niche and list out 3 websites / brands that do good
content marketing. Also mention why they are good at content marketing.

(Example: Ahrefs.com blog has consistent content that is published. Their content
is of high quality and to the point. They also have a great YouTube Channel).

1. Harsh Agarwal is the most popular and powerful blogger in India and founder
of the successful blog ‘Shoutmeloud’, he has 10 years of experience in the
industry. He inspires many bloggers out there with his expertise in SEO,
Content Writing, Copywriting and WordPress.
Link: https://www.shoutmeloud.com/
 2. Digital Dhairya is one the popular youtuber, content creator, course creator,
digital coach and a consultant. He gives ultra modern strategies on how to
grow genuine business and make more organic traffic, how to come up with
sponsorship ads and paid promotions in various online media platforms like
Instagram, Youtube etc.
Link: https://digitaldhairya.com/

3. Akash Manhas is a good blogger, affiliate marketer, digital marketer and a

Youtuber who makes videos and gives relevant and in-depth detailed
content in his youtube channel based on Digital Marketing. The name of his
Youtube channel is “Web Beast”. Instagram Account: webbeastyt

5. MassTrust Blueprint

Explain the 6 steps in the MassTrust Blueprint and write how it relates to your
personal branding journey? (Refer to the video)

● Learn: Im learning Digital Marketing from Digital Deepak Internship Program

in Batch no.17 and self learning a lot on various parts and types of Digital
Marketing. Even I became a member of the Digital Marketing Gold Program.

● Work: I would like to work in popular start-ups and Digital Marketing

companies where I would like to execute my skills and knowledge that I'm
gathering right now.

● Blog: I run a blog page: https://livedigitallywithrishikalpamukherjee.com/

● Consult: I'm going to consult many Digital Marketing aspirants and online
marketing management professionals to grow more business in future.

● Mentor: I would like to mentor many digital marketers and affiliate

marketers, new bloggers and content creators to succeed in life.

● Startup: I'm going to make and build a Digital Marketing Company in the
field of Affiliate Marketing, Blogging and Personal Brands.
6. Content Empire Blueprint:

What are the 3 major parts of the Content Empire Blueprint where you own your
web property? (Refer to the video. You can write down your plans for the future.
Do not add social profiles.)

1. Blog = https://livedigitallywithrishikalpamukherjee.com/

2. Tribe = I would like to make it on my sub-domain named as

“tribe.godigitalpro.com” in future and I'm working on it.

3. Courses = I am planning to create and make a course on my niche and would

like to name it as “learn.godigitalpro.com”

7. Create an Outline for a Book

Create an outline for a book in your niche. Write what the book is going to be
about and list out 10 chapters of the book. (You might not be able to publish the
book immediately, but since you have the framework ready, someday your book
will become a reality, I promise!).

(Become a future author!)

Title: “How to become a Professional Digital Marketer in the 21st Century”

Explain what the book is going to be about (in 50 words):

Chapter 1: Communication Skills: Effective communication denotes a compelling

story with clear, concise plans to public consumers.

Chapter 2: E-Books: E-Book presents some of the main principles & strategies on
selective niche.

Chapter 3: Connection: The most important work is to develop communities in

online social media platforms.

Chapter 4: Internship: An internship is the most beneficial aspect and would

expand the portfolio.
Chapter 5: Digital Courses:

Chapter 6: Learning Never Ends:

Chapter 7: Blogging:

Chapter 8: Affiliate Marketing:

Chapter 9: Search Engine Optimisation(SEO):

Chapter 10: CopyWriting: