Polynesian Cultural Center

Marketing Team
 Katie Almazan
Marketing Intern

➢ 20 years old
➢ First-generation college student
➢ Major: Business Management -
Marketing
➢ Graduating December 2022
 Skills & Certifications
➢ Bilingual (English and Spanish)
➢ Proficient in Microsoft Office,
Adobe, Canva and HubSpot
➢ Google Analytics Certified
➢ HubSpot Digital Marketing
Certification
➢ Event Planning and Coordination
➢ Team Management
 Responsibilities
➢ Ohana Club
○ Over 35,000 members
○ Avg. open rate of 25%
○ Avg. click-through rate of 4.45%
➢ Employee Bulletin
○ About 2,000 contacts
○ Open rate: 24%; Click-through: 26%
○ Coordination with all departments
○ Meet specific set of deadlines
○ Sent out weekly
 Current Project
➢ Lead Magnet Engagement Workflow
○ One of the 7 “Big rocks”
○ Design Sophisticated Engagement
Strategy
○ Lead Magnet: GPS Waikiki Walking Tour
○ Provide value through free information
and recommendations
○ Call to Action to encourage visits to
website and purchasing tickets
○ Weekly Team Meetings
 Personal Achievements
➢ DreamCoder, Taiwan Internship
○ Leader; Achieved 190% social media
growth rate in 2 months
➢ Integrated Marketing Campaign - Title IX
○ Leader; Outreach event, content calendar,
video, posters, website content
➢ Blog published on Polynesia.com
○ 60,000 viewers
➢ BYU- Management Society
○ Graphic Designer & Internal Branding
 Mahalo!

Katie Almazan
385 - 313 - 2269
katiealmazan2@gmail.com
linkedin.com/in/katiealmazan
katiealmazan.weebly.com