NATIONAL INSTITUTE OF FASHION

TECHNOLOGY
PANCHKULA, HARYANA

End Term Submission

SUBMITTED TO: SUBMITTED BY:
MR. ANKIT VERMA VARTIKA VERMA
(MFM/21/1235)
BRAND TAKEN
 INTRODUCTION
Brand caffeine is India’s first caffeinated personal care brand, launched in 2016, co-founded
by Vikas, Vaishali, Mohit, and Saurabh. Though it started with very few products, within a
short span it present 3 major categories- Body Care, Hair Care, and Face Care and 40 SKUs
in the portfolio. In just about 4 years it has been served more than 3 million customers and
has sold more than 6.5 million products. In India, Mcaffeine is one of the fastest-growing d2c
brands, and in 3 years mcaffeine should cross the 100 million dollar revenue.

Almost half of the mcaffeine products are best sellers in the categories they operate across
marketplaces. Brand’s conscious innovation, millennial ethos, and key principles have made it
rank as India’s one of the best D2C brands with a strong emphasis on ethical and
environmentally sustainable practices. caffeine entered the market when millennial India
craved products it could identify with. Thus began the brand’s steady upward climb in the
personal care industry. Today, they have sold coffee equivalent to 2o million mid-size cups of
Starbucks in just 4 years.
PRODUCT TAKEN
FACEWASH
FACE SCRUB
BODY WASH
BODY SCRUB
SOCIAL M E D I A
M E D I A
M E D I A
M E D I A
A day without caffeine is like… just kidding. I have no idea.
#lets get caffeinated
POST & STORY
A day without caffeine is like… just kidding. I have no idea.
#lets get caffeinated
PAMPHLET
LOOK BOOK
BROCHURE
 OUR
CONTACT
Get our contact if you want more !
PAGE -1
We’re addicted to the good
B1 401 KANAKIA BOOMERANG,
Caffeine can do.
CHANDIVAI,ANDHERI(E) India’s 1st Caffeinated
MUMBAI 400072 Personal Care Brand
Vegan| Cruelty-Free| Gender
+91-935733933
Neutral |Natural
WOOT@MCAFFEINE.COM
#AddictedToGood

No plans today? How What happens when coffee for your

about you get some skin is topped with rich chocolate?

nourishing coffee and It makes for a good, nah, a brilliant

time. So stop what you’re doing
coconutty exfoliation
and get addicted to the Body
with the naked & raw Polishing Kit.
Coffee Body Scrub
that helps polish the
www.mcaffeine.com

skin and reduce tan. It

might just leave your
skin asking for more.

What’s in it?
naked & raw Coffee Body Scrub
naked & rich Choco Body Butter
Shop now: Body Polishing Kit | Pack of 2
 coffee
www.reallygreatsite.com

Get more from the

for aroma that strikes a

chord with a little

THE SPLASH
You gotta agree, a

YOUCRAVE
OF COFFEE
coffee rinse is the best
way to wake your skin awakening cocoa to add on to
the wholesome
PAGE -2
and beat that
experience of our
puffiness. Go on get
your naked & raw Body Polishing kit.
Coffee Face Wash
now! We’re waiting.
cocoa
for
nourishing Our naked & raw Coffee Scrub. It’s 99%
effective in controlling dandruff-
causing microbes and contains
natural AHA (besides the richness of
coffee obviously.)

But don’t take our word for it,

@saucerful_of_secrets__ root for
#team_mCaffeine, too. 😏

www.mcaffeine.com
WEBSITE
Thank
!
you !