TOURISM SUSTAINABILITY PLAN

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A Tourism Sustainability Plan

Presented to the Faculty of the

St. Paul College of Ilocos Sur

St. Paul Avenue, Bantay, Ilocos Sur 2727

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In Partial Fulfillment

of the Requirements for

HMA 119 / TRM 119: SUSTAINABLE TOURISM INDUSTRY

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ROSAL, SHIELA MAE

UPANO, SHANNELLE

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 2022

TABLE OF CONTENTS

Title Page 1
Table of Contents 2
Executive Summary 3

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 EXECUTIVE SUMMARY

CHAPTER I: BACKGROUND ANALYSIS

Background of the tourism attraction

The Ilocos Sur Adventure Zone (ISAZ), an adventure
center at the boundary of the towns of Bantay and Santa,
near the postcard-pretty Old Quirino Bridge, is the newest
attraction in this side of Ilocos Sur.  Owned, built and
operated by the provincial government, it was fully
operational since December 22, 2011. With its climbing and
rappelling walls, kayak center, zorb balls, giant swing
and its 400 m. long zip line that crosses the Abra River,
it mostly caters to adrenaline junkies and adventure
freaks and is perfect for local and international tourists
wanting a bit more than visiting museums and the cobble
streets of nearby Vigan City, a 15-min. drive away. They
also offer rock climbing and rappelling at the Rocky
Mountains of Banaoang. Rates: zipline (Php250, one way,
sitting; PhP300 each, one-way, superman; PhP500, two way),
rappelling (PhP150, 2 attempts), wall climbing (PhP150, 2
attempts), kayaking (PhP150, 30 mins.), giant swing
(PhP180, single; PhP300, twin).

Background of the location

Banaoang is a barangay in the municipality of Bantay,
in the province of Ilocos Sur. Its population as
determined by the 2020 Census was 451. This represented

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1.22% of the total population of Bantay. Quirino Bridge –
this scenic bridge is named after the late former
President, Elpidio Qurino and it spreads across the Abra
river connecting the rocky mountain slopes of the town of
Santa and the tail end of Bantay. Otherwise referred to as
‘Banaoang bridge’, it majestically connects and separates
two transcending mountains and widely praised because of
its marvelous engineering and grand architectural design
as glorified by its splendid panoramic beauty, strength
and durability when it survived the bombings of World War
II. It is considered as one of the most superior bridges
built by men because of the utilization of natural
endowments combined with fabricated materials. Recently
destroyed and damaged when one of its steel spans was
washed away at the height of super typhoon Feria that
devastated the province on July 4-6, 2001. 

Inventory of Tourism Resources

San Augustine Church and Bell Tower – one of the
oldest churches of Ilocos Sur, it was built in 1590 with
Fr. Montoya, as the first parish priest. The Augustinian
friars named it after St. Augustine, the Patron Saint. The
church was damaged during the World War II but was
reconstructed in 1950. The restored facade is of neo-
gothic design mixed with pseudo-Romanesque materials and
elements.  Victoria Park – locally known as Caniao falls,
this square was named in honor of one of the daughters of
former President Elpidio Quirino. It is located at Mount
Caniao and it features a crystal-clear natural spring
water-source supplying the Municipality and its
neighboring town, Vigan. The Department of Environment and

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Natural Resources maintains herein a botanical garden and
a favorite venue for lovers of nature, particularly for
wildlife hunters, hikers, mountain trailers, campers and
as a picnic groove to residents and vacationers. Mt.
Tupira – situated on top of Mount Caniao, from this site
the entirety of the Municipality of Bantay can be viewed.
It is situated in such an elevated position that gives
access and advantage in telecommunications and relay
stations. Transmission lines and network facilities of
PLDT, RCPI, PILTEL and other cellular communication
companies could be found atop of its mountainous slopes.
Diego Silang Park and LGU Gym – The Diego Silang Park was
named before the heroic feat of an Ilocano hero who was
killed at this very site. It was built in 1763 during the
Spanish reign to lend distinction to him and to the
mestizo killer, hired by the Spaniard, by the name of
Vicos. It is actually the heart and soul of the [main]
town plaza where political exercises and social functions
or gatherings are held. The Bantay gym is found at the
back of the plaza that has playground facilities and
sports amenities

CHAPTER II: GOALS AND OBJECTIVES

Plan Goal
To promote the business and also to improve the
facilities and add activities such as camping site and
fishing and also to promote safety.
Plan Objectives
To provide amusement and excitement: It is the vital
objective of adventure sport to provide amusement and

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excitement. To encourage creativity: These sports allow
and encourage the creativity of an individual. Inculcate
adventure: Motivate to learn sportsmanship.

SWOT Analysis

S W O T
Discount No Working Cooperation Other
Packages for Web Page with Tourist Adventure
Family Sector Zone
compose of 4- Attractive to Facilitates
5 pax. Travelers
Flexibility
Frequent
Meeting

CHAPTER III: TOURISM STRATEGIES (SUSTAINABLE)

Sustainable/Conservation Strategies
 Improve tourism operation and guidelines
 Keep the place clean
 Shop Locally, shop organically

Sustainable Projects
 Planting Trees
 Garden

Infrastructure
 Main Office

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  Public Rest Room
 Bridge
 Zipline
 Wall Climbing
 Giant Swing

Hospitality/Services
 Adventure Zone
 Entertainment

Businesses
 Souvenirs
 Foods

Promotions


CHAPTER IV: IMPLEMENTATION STRATEGY

Plan Implementation
To promote the business, we need to use social media
and website promotions daily to attract tourist or maybe
make a big discount and also post online banners. In
safety, we need to first inspect site then conduct job
safety analysis and train employees. Also, gather feedback
to every customer to have some improvements in the
business. Always communicate with staffs because the more
you involve your staff in your marketing plan, the more
they will invest themselves in it.

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Appendices
Activity Plan
Day 1 Meeting with the Employees about safety and provide
training
Day 2 Meeting with staffs about their concerns and will be
talking about marketing plan on how to promote the
business.
Day 3 Posting Banners and Posting social media and Web

Pictures of the actual attraction

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