Professional Documents
Culture Documents
Cross Functional Comm
Cross Functional Comm
When business departments are unaware of how other teams are working, and
what they are working on specifically, it’s easy for strategies to become disjointed
and non-cohesive. For example, a sales team might not be aware of specific
messaging being used on marketing materials, or the marketing team might not
know if certain creative ideas are even possible in IT terms. With more
interdepartmental understanding comes a more streamlined and efficient service
in general.
Where communication is lacking later on in the chain, it’s easy to end up putting
in place goals which do not align with other teams. An example of this could be a
blogger being tasked with achieving x number of ‘click-throughs’ on a blog. This
might not be achievable if they then find out that the channel in which said blog
would usually be pushed out – for instance an emailed newsletter – is being axed,
replaced or reworked, leaving no room for the blog.