Professional Documents
Culture Documents
Cape Communication Studies
Cape Communication Studies
TABLE OF CONTENTS
Forward
Module 1
Module 2
Module 3
Sample Essays
CAPE Communication Studies
FORWARD
The purpose of making this compilation is to help students preparing for the
CAPE Communication Studies Examination gain a broader perspective and deeper un-
derstanding. Mainly, it is set to help the self-studying student. I have used these notes
during my time studying CAPE and they has helped me tremendously. This book con-
tains most of the theory which I believe to be of necessity to know for the exam. Do en-
sure to learn material outside this book but be wary of skipping theory within this book.
years ) of past examination papers during your one year of preparation for this exam.
This book contains theory for all three modules of the CAPE Syllabus, and some
If you have any other questions, require help, or any questions answered,
Communication Studies
THE BASICS
For a module one - paper two - question, the following composites listed below are
required:
• Thesis Statement: Located in the Introduction, usually the last sentence in the
paragraph
Follow this formulaic approach in obtaining the main idea of the question
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Writer’s Purpose
Purpose / Intention refers to what the writer hopes to achieve through the writing.
Method:
Examples
To sensitise To explain
To alert To Persuade
To express To Evaluate
To explore To Illustrate
To entertain
To amuse
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Language Techniques
Denotative Language - The literal definition - has no sort of feeling attached to it.
Devices of Comparison
Simile - like or as
Metaphor - states that one thing is another. Comparison without use of as or like
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Devices of Contrast
Contrast - Differences.
Pun, litotes, sarcasm ( Litotes - she’s not ugly, not bad, you are not wrong )
Litotes - Understatement
Sarcasm
Devices of Sound
Onomatopoeia - words that mimic the sound
Exaggeration
Inclusive Language - we
Rhetorical Question
Allusion
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Tone
Tone is referred to the writer’s attitude with regards to what they say.
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Communication Studies
Firstly, a few major things we are required to consider are listed below:
1) What is Language?
2) What is a Language?
3) Characteristics of Language
4) Functions of Language
To understand the answers to these questions, please refer to the first handout given
during the class.
When compared to other animals, humans possess a much more complex system of
communication. We possess a Language, whilst other organisms only possess a
system of communication. It is not over-the-top to state that man have accomplished a
plethora of their works due to their use of Language.
It is true that other animals have a system of communication associated with their
mates, but it is far simpler and lacks the complexity of the human communication
system . Animal Communication ( other than humans ) is neither reflective nor
descriptive. A fish entangled in a net can show distress by movement and sounds but
should it escape, can it detail the horrifying experience to other fishes - NO.
Furthermore, animal communication is not vocal . Animals predominantly communicate
with gestures, sounds, facial expressions, colors, and movement. In the final analysis,
animals are unable to transfer abstract thought as humans do.
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WHAT IS LANGUAGE ?
Nature of Language
Function of Language
Animals are not considered to possess a language due to: nature of language and
function of language.
- Non Instinctive - Humans are not born with a knowledge of a language. They learn it
through socialization in a particular group that speak a particular language. These are
known as language/ speech communities.
- Systematic - Language has a specific set of rules and regulations that regulate its
structure, pronunciation and order. It provides the framework for forever allows to
speak speech never before spoken.
- Symbolic - There is hardly any association between fixed and inherent association
between words in the language and the objects they signify. The association is
determined by the speakers in the speech community. The association must be
assigned so that translations in other languages can easily take place.
- Dynamic - Language is always changing as new words are always being added to its
vocabulary/ lexicon or words that have become archaic are dropped. Also, as time
passes, the meaning of verbs change.
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- Maturational - As a human being grows older, he/she will begin to use more complex
sentence structure or lexicons. In addition, they can use old words in new ways. This
also keeps language dynamic.
Language , on the other hand, is used to refer to the thousands of such systems as a
general phenomenon. ( generic ).
PURPOSES OF LANGUAGE
Although all individuals do not speak the same way- eg. vocalics, lexicons - the
purposes associated with the speech remains the same. Language allows human
beings to communicate anything they want. ( IECPPM )
- Poetic Purposes - Language used in literary, stylistic and imaginative ways is using
language in a poetic manner. The sole purpose of using language in a creative way is
a poetic purpose. It is the way in which language is used, not its form.
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Country Official Language Majority Language Minority Language
ATTITUDES TO LANGUAGE
• Positive
• Sense of Nationalism
• Reflects Prestige
Individuals may be contentious or insecure about their language. Some speakers may
be insecure about their ow language or protective of it.
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Like all languages, creole can be described according to the typical features of a
language. (SVGS)
• Sounds (phonology)
• Vocabulary (lexicons)
• Grammar (syntax)
Phonology in Creole
Examples:
Think - tink
Then - den
thin - tin
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Examples:
gloves - glubs
vex - bex
r changes to l in Suriname
Example:
rasta - lasta
There is often a reduction in word initial consonant clusters and word final consonant
clusters
Examples:
world - worl
left - lef
rest - res
In some creoles, h is not a significant sound and is added or dropped at the beginning
of the word.
Examples:
ham - am
egg - hegg
happy - appy
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Some creoles dispense with the final consonant in the words that end in ‘ing’ or with a
‘d’.
Examples:
dancing - dancin
playing - playin
blind - bline
band - ban
Examples:
Ask - aks
film - flim
Examples:
Public - pubilic
Students - studients
English - Engelish
Examples:
car - Kyar
gamble - gyamble
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Lexicon of Creole
Derived primarily from standard english, however, a number of words used in creole
speech are related to cultural influences from other European, African, East Indian, and
Chinese Languages.
Cassava
Arepas
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The structure of creole are often similar to those of African languages. Creole shows
less dependance on morphology.
1) Number: Creole nouns carry no sign of plurality and the utterance makes it clear
that the reference is more than one.
a) Use of ‘dem’
b) The creole may use some words ( the actual number or plenty).
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Interviews
Advantages:
- Researcher can adapt questions to clarify doubt and ensure understanding.
- Researcher can pick up on non-verbal queues.
- Useful to obtain detailed information on personal feelings, perceptions, and opinions.
- Allows for more detailed questions
- Achieves a high response rate
- Respondents own words can be recorded
- Ambiguity is clarified and incomplete answers are followed up
- Interviewees are not influenced by others in his/her group.
Disadvantages
- Geographical Limitations
- Costly in some cases
- Interviewer biased as they may understand and transcribe interviews in different ways
- Respondents may feel uneasy about the anonymity of their responses
- Time Consuming
Focus Groups
Advantages:
- Detailed information is obtained about personal and group feelings, perceptions and opinions.
- Saves time and money compared to individual interviews
- Provides a broader range of information
- offers opportunities to see clarification
- provides useful information for quotations, publications, and presentations.
Disadvantages:
- There can be disagreements and irrelevant discussions which distract from the main focus
- Difficult to control and manage
- Difficult to encourage a range of people to participate
- It can be intimidating and participants may be obliged to agree with the dominant view.
- Because they are self selecting, they may not be representative of the population.
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Document Analysis
Advantages:
- Decreases difficulty of encouraging participation by uses
- Fewer costs involved
Disadvantages:
- Time Consuming
- Some documents may be sensitive and not publicly available
• The Author
Is he or she an expert in the field ?
What are his/her qualifications ?
• Professional Standards
Most professions are governed by professional standards eg. academic authors who are
published in academic journals, or books have to conform to standards. Also, articles published
in academic journals are peer-reviewed. Additionally, many newspapers, especially large
international ones, expect their journalists to operate within a professional approach.
• Publisher
Academic publishers need to maintain their reputation for accurate factual information,
therefore, they have editors to ensure a high standard, and articles are peer-reviewed. Similarly,
publishers of newspapers and magazines try to avoid legal action for libel (written), and so print
the truth.
• Research Method
Whether the research method chosen is suitable to generate the data.
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• Accuracy
The currency of the sources and the information.
When was the data published or gathered?
Could the information be out of date ?
• Relevance
Does the information relate to circumstances you are applying it to?
Eg. Will research carries out in the US apply to the Caribbean ?
• Data Collection
Was the data collected by reliable methods?
Was it accurately collected ?
• Sample Size
Was the sample size large enough for generalization to be accurate ?
With any social research, the sample size is vital in judging whether the data is representative of
the population as a whole.
• Replicable
Do other sources have similar information?
Would another similar piece of research have the same result?
• Biased
- Representation: Does the sample include all the variables within the population, such as:
gender, age, social class, religion, educational level ( which may affect responses ). Are the
proportions in the sample the same as that of the population. Therefore, even with large
samples, if the data is not represented, bias in the data will occur.
- Biased: Has the data been collected by someone of the same or different culture, eg. a
Western researcher may misinterpret a non-western culture and be biased due to racism, lack
of understanding or the factors.
- Political Biased: Is the data being presented from a right wing or a left wing perspective? Eg.
A conservative agenda will differ from a liberal agenda.
- Social Bias: Aspects such as gender, race, age, and social classes may affect presentation of
data.
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- Research Methods: Mistakes within the research method inadvertently cause bias, hence
academic research is reviewed by either academics to evaluate methodology and avoid bias
in the conclusions.
- Aim of source is presenting data (purpose): The reason for data being presented may cause
bias if the sources aim is persuasive. There may be bias or advertisement.
Communication is the ability of one to interact and convey their point of view by way of
speech, writing, drawings, body language, gestures and facial expressions. It is also
the act of imparting and transferring information as fact/ news.
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• Selecting a Channel: The chosen channel should enhance the opportunity for the
receiver to accurately receive what was sent.
• Decoding and Interpretation: The receiver is the decoder, and through the use of past
experience, the language itself, perceptions, opinions or any other clues to decipher
the message sent and understood the meaning.
• Feedback: When the receiver processes/ decodes the information, the response given
or lack of response is known as feedback.
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Forms of Communication
Non-Verbal Communication: Relies on elements other than speech or writing. In theory, non-
verbal communication entails more than ninety percent of communication.
• Kinesics - the use of gestures, facial expressions, body language, head movement, posture,
eye contact.
• Adornments/Attire- Body Presentation, physical environment, dress
• Paralanguage/ Vocalics - Tone, pitch, volume, and rate at which one speaks.
• Proxemics - Use of Space
• Haptics - Use of Touch
• Chronemics - Use of Time, Punctuality.
• Contradictory
• Emphasis
• Regulating
• Complementing
• Substituting
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CONTEXT OF COMMUNICATION
• Intrapersonal: Communication that takes place within the individual, ie, it occurs in the mind. It
is internal to the communicator.
• Interpersonal - Communication that takes place between two or more persons. Interpersonal
communication is irreversible.
• Group: Communication that occurs in a group of between 2 to 12 individuals. It takes place in
different contexts and mixes interpersonal communication with social clustering.
• Organizational: Communication which takes within an organizational context. There are
patterns of organizational communication: Downward- High position to Lower ( Teacher to
Students), Upward- Lower position to Higher position ( Students to Teachers), Horizontal- Sam
e Position (teachers), Grapevine ( Gossip).
• Academic - communication in various forms with which the student at that level should be
familiar
• Public
• Intercultural - Also known as cross-cultural communication
• Mass Communication - Use of Mass Media to transmit a message, eg. An address to the
nation.
• Health Communication.
CHANNELS OF COMMUNICATION
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ORAL
Advantages:
• Direct
• Can be varied to suit the needs of the receiver
• Easy to Understand
• Can be Questioned quickly
Disadvantages:
• Need to listen carefully
• Affected by Noise
• Passive
• No permanent/ accurate record
• Can be quickly forgotten
WRITTEN
Advantages:
• Recorded so there is permanency
• More structured
• Easy to distribute
• Cannot be varied
• Can be referred to again
Disadvantages:
• Often difficult to read.
• No body language
• Feedback is slower
• No immediate response
• May be misinterpreted
• Losty and Time Consuming
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