Assignment Cover Sheet

Faculty of Science and Technology

NAME: Chethanraj Devashettappa Basavaraju
STUDENT ID: 900126458
UNIT CODE: SEB 711
ASSIGNMENT No. : 2
ASSIGNMENT NAME: Apple iPad Innovation Analysis Report

DUE DATE: 03.05.2010

Plagiarism and collusion
Plagiarism occurs when a student passes off as the student’s own work, or copies without acknowledgment as to its
authorship, the work of any other person.
Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of
obtaining an advantage in submitting an assignment or other work

Declaration
I certify that the attached work is entirely my own (or where submitted to meet the requirements of an approved
group assignment is the work of the group), except where work quoted or paraphrased is acknowledged in the text. I
also certify that it has not been submitted for assessment in any other unit or course.

I agree that Deakin University may make and retain copies of this work for the purposes of marking and review, and
may submit this work to an external plagiarism-detection service that may retain a copy for future plagiarism
detection but will not release it or use it for any other purpose.

DATE: 03.05.2010

An assignment will not be accepted for assessment if the declaration appearing above has not been duly completed
by the author.

1
Apple Ipad
Mainly Ipad is like minicomputer which can also be known as “Tablet Computer” which is designed and
marketed by Apple. Apple announced about ipad on January 27th 2010 [1].

Apple IPad is “our most advanced technology in a magical and revolutionary device at an unbelievable
price”, said Jobs. Apple CEO Steve Jobs explained that the new apple product Ipad uses the new 9.7” inch tablet
will make use of IPS Screen technology (In-Plane switching). It is used mainly correct the poor viewing angles and
color problems that LCD had before. This is LCD technology first introduced by Hitachi in 1996. This technology
used in the Ipad for 9.7 inch 1024*768 resolution LED –backlit LCD screen. IPS gives Ipad a very impressive wide
viewing angle of up to 178 degrees [2].

ImageSource from reference [2].

Amazingly responsive “Multi-touch” screen is also one major technology used in Apple Ipad and also
amazingly powerful apple designed chip, very thin and light enough to take the device anywhere around, up to 10
hours of battery life in this lithium polymer battery technology is used, Wireless technology, 3G Technology, The
A4 chip inside iPad was custom-designed by Apple engineers to be extremely powerful yet extremely power
efficient [3]. For connectivity apple made use of 30 pin dock connector which is used for many apple product such
as IPhone, IPod and many compatible connection kits can be connected to the device via dock connecting port.

A new survey of 2,500 consumers found that a large number 21% are interested in purchasing an iPad,
which has led one prominent analyst to project 7 million sales of Apple's new device in its first 12 months on the
market. The iPad also appeals to a wide range of customers, with the target market falling in the 25-34 age range.
But users of all age groups are interested in the iPad, with people 35-44 taking 27% of interest, 45-54 garnering 22
percent, and 55-and-up with 17 percent. Almost half 47% of those interested in the iPad are high earners, making
more than $90,000 a year [4].

2
 ImageSource from reference [4].

As per my assessment of the level of innovation provided by the Apple Ipad- “ Apple Ipad is just a large
ipod a great device to draw your inspiration from, but perhaps not the great shift in technology that we were
expecting." In this device mainly we can find some main cons like no Adobe flash, lack of USB port, no cameras, no
multi-tasking, No HDMI and many more. Besides iPad do has potential to redress the balance between print media
and internet with 3G version of the device and its real market need. The point of Ipad is too find a product between
iphone and Macbook. Ipad will revolutionize the mobile technology with the use of 3G and can go online at any
point of time where 3G signals can be picked up. And also AT&T had provided a data plan for apple Ipad for
internet access via 3G network start at $14.99 for 250mb and $30 for unlimited plan. Due to display quality,
multitouch capabilty, advanced processor for long life battery and apple iBookstore makes the apple iPad to get
busier in market. Considering the above mentioned iPad is successful device for the Apple.

Apple iPad is not just a hardware device built by Apple , the combination of hardware, software and
services provided by the apple are huge, lets come to the hardware perspective where LED Backlit IPS technology
made the clarity and visibility best for huge viewing angles, Multi-touch technology, thin and light design where
Apple customed A4 processor is fitted makes devices wicked fast, long battery life ,WI-FI internet connection all
these hardware technologies made iPad to run at impressive speed. The main services or features that can be
expected from iPad are emailing, web browsing, photo sharing, video sharing,youtube, ipod, appStore, iBooks,
maps, notes, calender, contacts, spotlight search. Mainly it’s hard to bet against apple. The two main things I admire
most about Apple company are its ability to think holistically about business models like iPod + iTunes, iPhone +
the App Store, iPad + iBookstore. From the above we can conclude that Apple offers iBookstore for iPad [3].

Apple iPad for many consumer its being cconvinced the this iPad can’t fail and also it will as disruptive to
the media as ipod or sony walkman is, Since Apple’s tablet the iPad as catalyst of a digital media revolution[5].
Entertainment is absolutely the iPad's strength. The iPad builds on the digital media and mobile technology behind
Apple’s market-leading iPod and the iPhone, and will challenge dedicated e-book readers from Amazon.com Inc.
and Sony Corp [6]. Basically main features like display, ibook store, multi-touch screen, A4 designed chip for apple
products,browsing expereince, photo sharing, music, access to itunes, iBookstore, and also AppStore, battery life

3
and charging, iPad gaming experience, iPad inflation effect of the Apple iPad holds the popularity of the devices
over ipod and sony walkman. Otherwise many have called it a game changer, revolutionary, or disruptive
technology [7].

Apple iPad and its impact on competitors

When apple introduced apple iPad most of the world was mainly focused on it becoming a new version of a
tablet, a mobile computing factor that has been on the market for several years. And while it is a more consumer
friendly version of a tablet, I believe the iPad will have a more far-reaching impact on the mobile computing market
and also Apple’s competitors [8]. With its color multitouch display, Apple Inc.'s new iPad could clobber but not kill
the competition in the blossoming e-reader market, which includes Amazon.com's Kindle, the Sony Reader and
other devices that use gray-scale displays and have slower interfaces, some analysts said. The condition is much
worse for vendors that have announced but not yet launched gray-scale e-reader devices, such as the Que from
Plastic Logic Ltd. and the Skiff from Skiff LLC. "If an executive is considering a Que but then looks at an iPad that
allows him to view multimedia and do light work, he'll end up with the iPad," McQuivey said. And the iPad will win
out on price: The cheapest iPad, which is Wi-Fi-only and has 16GB of storage, goes for $499, compared to $649 for
the Que, which is Wi-Fi-only and has 4GB of data storage, he noted. The iPad not only features a color multitouch
display; its appeal to users is enhanced by its connection to Apple's iBook store and its use of the open ePub format,
analysts added [9].

References
1. Suzanne Choney, msnbc.com, viewed 2nd may 2010,
<http://www.msnbc.msn.com/id/35085524/ns/technology_and_science-tech_and_gadgets/>.

2. Chris Brandrick, IPad: IPS Screen Technology Explained, viewed 2nd may 2010,
<http://www.pcworld.com/article/188141/ipad_ips_screen_technology_explained.html>.

3. Apple Technologies ltd. visited 2nd may 2010 <http://www.apple.com/ipad/design/>.

4. Neil Hughes, Strong interest in Apple iPad expected to produce 7M first-year sales, viewed 2nd may 2010,
<http://www.appleinsider.com/articles/10/04/14/strong_interest_in_apple_ipad_expected_to_produce_7m_
first_year_sales.html> .

5. Katie Fehrenbacher, How the iPad could disrupt the Home Energy Market, viewed 2 nd may 2010, <
http://earth2tech.com/2010/04/06/how-the-ipad-could-disrupt-the-home-energy-market/>.

6. Connie Guglielmo, Apple CEO Steve Jobs Introduces $499 Tablet Computer Named Ipad, Page no 1,
Reference article provided on DSO.

7. Kevin Purcell, iPad Review: Functional, Not Magical, viewed on 2 nd may 2010,
<http://www.notebooks.com/2010/04/11/ipad-review/>.

8. Tim Bajarin, Apple's iPad and its Impact on Competitors, viewed on 2 nd may 2010
<http://www.creativestrategiesonline.com/index.php/strategic-thinking/73-ipad-competition.html>.

9. Matt Hamblen, iPad to have big impact on e-reader market But some question whether iPad's color
display will be good for prolonged reading, viewed on 2 nd may 2010
<http://www.computerworld.com/s/article/9149902/iPad_to_have_big_impact_on_e_reader_market_>.