A REPORT ON

SOCIAL MEDIA AS A NEW MARKET

SUBMITTED TO
INDIRA INSTITUTE OF MANAGEMENT , PUNE

MBA SEM-I

2021-23
BRM-CCA I
GUIDED BY DIPANJAY BHALERAO & POONAM BHOOYAR

SUBMITTED BY -DIVISION:B2.2
SR.NO ROLL NO NAME
1 2 AISHWARYA DALAVI
2 4 AKASH KANDALKAR
3 30 PIYUSH GAUD
4 46 SANDESH JADHAV
5 51 SHEETAL SHARMA
6 61 SOURABH GAIKWAD

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 INTRODUCTION

SOCIAL MEDIA AS A NEW MARKET

LITERATURE REVIEW

RESEARCH OBJECTIVE AND SCOPE

TO EVALUATE AND UNDERSTAND CORRECT STRATEGY FOR BUSINESS ON
SOCIAL MEDIA

RESEARCH DESIGN JUSTIFICATION

VARIABLES AND HYPOTHESES

HYPOTHESES
HYPOTHESIS: Current research shows that an effective social media campaign will promote
the business and its brand along with its products and services while encouraging the audience
and target market to engage with the business and its brand through comments, images, videos
and a range of other multimedia.

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INDIVIDUALS ARE INFLUENCED BY SOCIAL MEDIA TO MAKE PURCHASING
DECISIONS

1. 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. (Forbes)

2. 66% of consumers have been inspired to purchase from a new brand after seeing social media images
from other consumers (Stackla)

3. Consumers are 71% more likely to make a purchase based on social media referrals. (Hubspot)

4. 78% of consumers say companies’ social media posts impact their purchases. (Forbes)

VARIABLES

V1- DILEMMA OF CHOOSING BETWEEN QUALITY AND QUANTITY

Quantitative work definitely gives you a wider exposure, but quality in the quantity is essential as it is
what makes your brand trustworthy and customer friendly. The quality of the content, advertisements,
interaction and products make all the difference.

Social media content is a direct representation of the quality and tone of your brand. That's why it's
extremely important to keep a consistent look and feel throughout your feed. ... Brands that pay
attention to their audience on social are also more likely to pay attention to the quality of their
products.

V2- TYPES OF CUSTOMER

Social customer support is highly effective because it allows customers to reach your team on the
platforms they already use.

Any business using social media to market their company online, share about their business, and
engage with customers will quickly learn that there are many types of people who follow their brand’s
social media pages.

1) The Quiet Follower

2) The Casual “Liker”
3) The Deal Seeker
4)  The Unhappy Customer
5)  The Negative Detractor

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6) The Enthusiastic Cheerleader
7)  The Loyal Customer