Target Audience

And how we are going to attract them

Wednesday, 26 November 14
 Who is the target
audience of short films?
Wednesday, 26 November 14
 Gender
• Roughly 50/50 male/female split.
• Higher number of women studying creative
arts.
• Short films tend to be aimed slightly more
towards them.
• As a result, far less use of
the male gaze.
> See the ‘Male Gaze Theory’ presentation.

Wednesday, 26 November 14
 Age
• Film students often looking for inspiration in
other filmmaker’s work
• Short films often shared on social media,
which is dominated
by young people
• 15–30 year-olds

Wednesday, 26 November 14
 Social Class

Higher social classes are more likely to be

interested in watching short films, as they
tend to address social issues (e.g. politics)
which lower classes are often not as
interested in.

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 Psychographics
Succeeders:
Film enthusiasts that are often already successful on the
film industry, visiting film festivals and looking for talented
filmmakers.
Aspirers:
Film enthusiasts, often young, who seek inspiration from
other filmmaker’s work, hoping to break into the film
industry themselves.
Individualists:
Can often identify with niche topics that are the subject
of short films.

Wednesday, 26 November 14
 To sum it up:

Short films mostly target young, bright film

enthusiasts, both male and female.
It is important to understand that, unlike
feature length films, short films do not target
a broad, but a niche audience.

Wednesday, 26 November 14
 Our Target Audience
Based on our research, this is the audience that
we are targeting:
• 60/40 male/female, due to the violent theme
of our film
• ABC1, targeting the typical class watching
these types of films
• Young viewers, students, etc
• Succeeders, Aspirers and Individualists
Wednesday, 26 November 14