FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT

Course Outline

Course Title Strategic Management

Course Code
Course Credit 3
Session Duration 75 minutes
Total Sessions 30
Term Term V
Year 2021-22
Instructor(s) Prof. P. Senthil Prakash
Contact Details p.senthilprakash@firebird.ac.in
Office -
Consultation Hours

Introduction:
The course emphasizes the value and process of strategic management. In addition to familiarizing
students with new subject matter, students are expected to integrate and apply their prior learning
to strategic decision making in organisations. The Strategic Management course is designed to
explore an organisation’s vision, mission, examine principles, techniques and models of
organisational and environmental analysis, discuss the theory and practice of strategy formulation
and implementation such as corporate governance and business ethics for the development of
effective strategic leadership.

Course Objectives:

1. Explain the basic concepts, principles and practices relating to strategic management.
2. Present a credible business analysis in a competitive setting
3. Analyze alternatives to choose appropriate strategies
4. Understand and implementation of strategy in a multi-functional perspectives.

Course Learning Outcomes:

1. Explain strategy and strategic management process

2. Analyze various environment and portfolio scenarios for effective strategy formulation
3. Formulate corporate, business and functional strategies with global outlook

CLOs mapping with the PLOs

 PLO 1 PLO 2 PLO 3 PLO 4
CLO 1 High High High Low
CLO 2 Low Low High Low
CLO 3 Low High High Low

Text Book:
1. Azhar Kazmi, Strategic Management & Business Policy, 3 rd edition, 2011, TMH
2. Arthur A. Thompson, Jr., A. J. Strickland III, John E. Gamble, Arun K Jain, Crafting and Executing
Strategy (SIE) : The Quest for Competitive Advantage: Concepts and Cases, 16/e TMH.
3. Charles W.L.Hill, Gareth R.Jones, Mellissa A. Schilling – Strategic Management: An integrated
approach Cengage, 9th edition. 2012
Course Expectations:

The participants are expected to adhere to rules laid down by the institute.

Session Plan: (Changes if any in the session plan will be announced by the instructor)

Session No: 1 Session Title: Foundations of Strategic Management

Reading Text Book
Case
Activity Lecture - Text Book Part 1 Chapter 1
Session No: 2 Session Title: Strategic Planning Process, Levels of Strategy
Reading
Case
Activity
Session No: 3 Session Title:Strategic Intent through Vision, Mission and Value Statement
Reading
Case
Activity
Session No: 4 Session Title: Building business model
Reading
Case
Activity
Session No: 5 Session Title: Business Model canvas.

Reading
Case
Activity Presentation

Session No: 6 Session Title: Internal Environment Analysis

Reading Core competence, Distinctive Competencies, Resource Based View of the firm -
Resource-Capabilities
Case
Activity Class room Discussion
Session No: 7 Session Title:External Environment Analysis
Reading Competitive Profile analysis - Porters Five Force Model, Building Competitive
Advantage
Case
Activity Class room Discussion
Session No: 8 Session Title: Value Creation and Value Preposition approach
Reading
Case
Activity
Session No: 9 Continuous Assessment 1
Reading
Case
Activity Quiz - 10 Marks CLO - 1
Session No: 10 Tutorial
Reading
Case
Activity
Session No: 11 Session Title:Portfolio analysis
Reading SWOT, TWOS Matrices, BCG Growth share Matrix
Case
Activity Presentation
Session No: 12 Session Title:Portfolio analysis
Reading A.D. Little’s Life cycle approach, GE Nine Cell Matrix
Case
Activity Presentation
Session No: 13 Session Title:Portfolio analysis
Reading Porters Value Chain Model
Case
Activity Presentation
Session No: 14 Session Title:Strategy Formulation
Reading Generic strategies, Functional strategies
Case
Activity
Session No: 15 Session Title:Strategy Formulation
Reading Components - Relevant Techniques
Case
Activity
Session No: 16 Session Title:Strategy Formulation
Reading Blue Ocean strategy. Global strategies. Termination strategies
Case
Activity
Session No: 17 Session Title:Strategy Formulation
Reading
Case
Activity Brainstorming on various strategies
Session No: 18 Session Title: Discussion on strategic formulation by various companies with live
examples
Reading
Case
Activity Discussion
Session No: 19 Continuous Assessment 2
Reading
Case
Activity Presentation on Business strategies by the companies - 20 Marks; CLO - 3
Session No: 20 Tutorial
Reading
Case
Activity
Session No: 21 Session Title:Strategy Implementation
Reading Managing Change - Activating Strategies
Case
Activity
Session No: 22 Session Title:Project Implementation – Procedural Implementation
Reading
Case
Activity Discussion
Session No: 23 Session Title:Resource Allocation - Organisational Design
Reading
Case
Activity Discussion
Session No: 24 Session Title: Structure, Control and Culture.
Reading
Case
Activity Discussion
Session No: 25 Session Title:Strategy Evaluation and Control
Reading Process of evaluation
Case
Activity
Session No: 26 Session Title:Strategic and Operational controls
Reading
Case
Activity
Session No: 27 Session Title:7S Framework, Balanced Score Card
Reading
Case
Activity Discussion
Session No: 28 Session Title: Benefit Cost analysis, Performance Gap Analysis, Responsibility
Centres
Reading
Case
Activity Discussion
Session No: 29 Continuous Assessment 3
Reading
Case
Activity Assignment on Implementation of portfolio analysis with specific reference to an
industry or for a company
Session No: 30 Tutorial
Reading
Case
Activity
End term Exam