Activity No.

3 in IOM
Answer briefly the following questions. (Minimum of 100 Words)
1. Explain what studies have shown about the relationship between planning and performance.
2. Describe how managers can effectively plan in today’s dynamic environment.
3. Will planning become more or less important to managers in the future? Why?
4. Explain how planning involves making decisions today that will have an impact later.
5. What types of planning do you do in your personal life? Describe these plans in terms of
being (a) strategic or operational, (b) short term or long term, and (c) specific or directional.

Case study No. 2

Building a Future
Habitat for Humanity is a nonprofit, ecumenical Christian housing ministry whose
mission is to “eliminate poverty and homelessness from the world and to make decent shelter a
matter of conscience and action.”39 The organization was founded by Millard and Linda Fuller
in 1976 in Americus, Georgia. More than 300,000 Habitat houses have been built, sheltering
more than 1.5 million people around the world. These houses can be found in all 50 states of
the United States, the District of Columbia, Guam, Puerto Rico, and more than 90 countries
around the world. “Thousands of low-income families have found new hope in this form of
affordable housing.”
Habitat’s approach is simple. Families in need of decent housing apply to local Habitat
for Humanity affiliates. Homeowners are chosen based on their level of need, their willingness
to become partners in the program, and their ability to repay the loan. And that’s the unique
thing about Habitat’s approach. It’s not a giveaway program. Families chosen to become
homeowners have to make a down payment and monthly mortgage payments, and invest
hundreds of hours of their own labor into building their Habitat home and helping build other
Habitat houses. Habitat volunteers provide labor and donations of money and materials as well.
(Maybe some of you have helped in a Habitat build.)
In 2009, J. Ronald Terwilliger, a former CEO of housing developer Trammell Crow
Residential Co., who also has been a long-time member of Habitat’s board of directors, made a
$100 million commitment to Habitat. He says that “through his work with Habitat and in the
private sector, he’s witnessed the depths of poverty, seeing people living in cardboard shacks
and unspeakable filth, as well as the struggle for middle-class families to find affordable
housing.” According to the Center on Philanthropy at Indiana University, “It’s one of the largest
gifts in recent years to a group devoted to social services.” Terwilliger’s gift is intended to give
people a helping hand toward a decent, safe clean home. And it’s intended to send a message
to other philanthropists to “step up their giving.” As for Habitat, its CEO, Jonathan Reckford,
said, “This is a chance to have a really deep impact.”
Having that type of impact when the needs now are greater than ever is a definite planning
challenge for the organization and its managers.
Discussion Questions
1. What role do you think goals would play in planning for the wise use of this gift? List some
goals you think might be important. (Make sure these goals have the characteristics of well-
written goals.)
2. What types of plans would be needed in wisely using this gift? (For instance, long-term or
short-term, or both?) Explain why you think these plans would be important.
3. What contingency factors might affect the planning Habitat executives have to do for the wise
use of this gift? How might those contingency factors affect the planning?
4. What planning challenges do you think Habitat executives face with getting the most use out
of this gift? How should they cope with those challenges?
Format:
Handwritten (Engineering Lettering, 5mm, 1 margin all sides)
Bond-paper short or long or yellow paper
Submission will be on October 1, 2020 until 10 am.