Navi

gatingthr
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Eval
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Redesi
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Changei stheo nlyc onstanti nt hewo rl
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Thishasbe comee venmo reappar entint hepas ttwodec adesdur i
ngwhi chmo me ntum
ofchangehasbe en pheno me nal.I nf act,themagni tudeo fc hangei nt hepas ttwo
decade sispr obabl y more t han thati n pr eviousc entur i
esc o mbined.Di sr
upt i
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whe therpo si
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eme ndousgr owt ho fdigit
ale cono mie s
,o rnegati
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pande mic,have t aughtus t hati tis ne vert ooearlyt o prepar e.Many o ft hese
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upt ions could have be en pr edicted by c arefulo bse r
vatio n and analysis
;and
preparedf or,wi t
ht hewi lli
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screatedbyt he
pande michasge neratedal oto fc hall
e nges ,ithasal soyi elded a myr i
ad ofne w
oppor t
uni t
iesac rossthegl obe.Bus ine s
se ss panningal ls ectorshavebe enforcedt o
evaluate,adapt ,andi nno vateinunpr ecede ntedwayst oe nsures urvivalandbus iness
success.

Itispas ttimeforust oidentif

yande val
uaterisks.Itisimpo rtantfororganiz
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as tnoto nl
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ksbutal sos
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ane cessarypar tofanyo rganiz
ationi nf
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tober evi
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tedpe ri
odic
allyands houldals
obef lexibl
et oc opeupwi tht hedynami c
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Disruptions c an often be handle dt hro ugh i nno vation.
Innovationt ranslatestoc ompeti
tiveadvant age ,ge nerat
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posit
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organizatio
nshavel edthewaybyt hinkingo uto fthebo x
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ulunconve ntionalme t hods.The
wo r
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ganizationsisno w anamal gamat i
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,andanas sortme nto fbest
people.

Or ganizat i
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MAI
N
the incre asingl
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rmshavewo rkedo nc hange si nconsume r
behavi oras we llas r egaining c onsume rt r ustthro ugh
sit
uat ionali nnovationsandr edesi
gni ngo fthe irbusines s

T
HEME
strategies.Dur ingt i
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yi ngrelevant
anddynami csoluti
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whi l
ef or t
ifyi
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compo ne ntso fthes olut
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resil
ienc ec oupled wi thr ede sign ho lds the ke yt ot he
future.
Ant
Di
s
i
r
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upti
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ons:
echnol
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A
Ass
es s,AnalyseandAdapt N
A
"I
tisnott
hestrongestofthespeci
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hatsurvi
ve,northemostint
el l
igent
,butthe
one most responsi
ve to change.
” -
Charles Dar
win

Technologyisevolvi
ngatt hes peedofl i
ght,butthi
sistheslowes tr at
eofc hangewe'llever

L
encounter. The magni tude of c hange and adoption isi ncreasi
ng, ignited by t he
democ r
at i
zat
ion ofinnovat i
on. Devel opmentssuch as cloud c omput i
ng give smaller
compani esgreat
eracces
st onew t ec
hnologies.Whil
etheuseofs omeoft hesetechnol
ogiesis

Y
somewayi ntothefuture,thepac eatwhi c
hwear eexperi
enc i
ngc hangei ndicatest
hatt he
fut
ur eisnotasfaroffaswemayt hink,andbeingsust
ainableist hewayf orward.

Adi sruptivec hangeal t

ogetherhel psinc reati
nganewmar ketwi thnewc ompet i
tion,demand

T
patterns,andanew met hodologyofus age.Theext ensiveus eofs oci
almedi a,mobi le,and
cloudhasl edtothedemoc rati
zationofknowl edgeandt echnologyint her ecentpas t.Thishas
furtherhel pedeas ystart-upbusines sesbydec reasingthes t
art-upc osttos etnew bus i
nes s
es

I
andf urtherf aci
li
tatedinc reati
ngnewi deasleadingtoas oci
alc hange.Inas urveybyKPMG,
itwasf oundt hatthei nternetoft hings ,3D printi
ng,andbi otech/healt
hc arear eamongt he
evolvingt echnologiessett odisruptt hemar ket.Thes tudyal soindicatest hes urgeinaut o
technology,dat aanal yti
cs,andar tif
icialintell
igenceinthef uture.

Bel
-
or
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gani
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Embrace t
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antas
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pec
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ot
t
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ngabouthow t
or
ompany c
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ignc
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C
S
deli
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-Movedel iberat y:Bus

el inessneedstobeproacti
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strategi
cally when the signs ofpendi
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uption fi
rst
appearforyouri ndustr
y.ifthecompanydoesn’
tstartvis
ibly

S
takingac t
ionstomodifythatbus i
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mmedi atel
y,it
couldaffectitsmarketvalue.

-Defineanew wayofworki ng:Combi ningt echnological

U
acumen,s t
rategi
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i on for cli
ent
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oi maginepr oduc t
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servic
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M
prototypest hatthe c ompany can bring to existence and
tai
loringt hem tomakeus eofi
tscurrents t
rengt hs.

In or
der t o overcome the chall
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M
tec
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caldisrupti
ons
,thefoll
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onsneedt
obe
dis
cussed:

1.How doest echnologicaldisrupti

on changetheway an

I
organizationi nter ac
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omers?
2.How does an or ganizat
ion preparei t
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orcefor
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T
3.Isthet ec hnologypai r
edwi thabus ines
smodelinnovat
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4.How c andat ahel pusunder s
tandc ust
omersonadeeper,
mor epers onall evel?
Oper
Sus
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at
ai
ionalRes
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il
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O
P
Oper ati
onalresil
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lect
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uption,ther i
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E
internalaswellasexternalstakeholder
s.Thes einit
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alloperati
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e,pr ocesses
,andf aci
li
ties.

Themaj orityofoper ati

onalr esil
ienceisaboutinterrogati
ng,consideringwhatr i
sks

R
couldemer ge,andt hen set
tingupt her ightfr
amewor k andes s
entialelement sto
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A
requir
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ionalstr
ucturewhi chissupplement edbythe
workforc
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ett hechange.

Theongoi ngpandemichasl edorganizationst orealizeineffi

cienc i
esi nthei
rbus i
ness

T
andempl oymet hodstofurtherst r
engthent heirbus inessandi mpr ovethemet hods
employed.Thereisaneedf orar obus
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tanding
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enges

I
whilstprepari
ngforthefuturehasbeent heobj ectiveoforgani zations.

Wi t
ht he growing importance ofsustainable practic
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s

O
procedures,proc
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emst odeliveroutput sthatar ebothpr ofi
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om a
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eatt hes ametime
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becomet heneedoft hehour.Faili
ngtodos oleadst omul t
i-f
acetedlong- t
ermi mpact
s

N
ont heorganizat
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Att hepeakofanunf oreseenc ris

is,ver yfew f act ors

S
may be c ontroll
abl e. However , s trat egic ally
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organizations up and r unning.I ndeed,s ur vivi ng
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S
moder n c or e i nfras t
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sustainable,r obus t,and di sruption- proofoper ati ng
model .Int hef oreseeabl ef uture,or gani zationsmus t

U
keepi nmi ndt hatt hei mpac tofwhatt hewor ldhas
beent hroughi shuge,andt husbas et heirac tionst o
tackleimmedi atei ssuesandmoveont opl anf ort he
longrun.

M
M
I
T
Navigati
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ackswans ”t
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veCapabi l
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Thehi
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emendouspot
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R
swans ”,at erm popularizedbys t
atisti
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m Tal eb1i
nhis2007
bookTheBl ackSwan:t heimpac tofthehi ghlyimpr obable2.Blac kswanr ef
er stoanextreme,
unpr edict
abl e,rareout l
iereventt hathasat remendousi mpactonhumanki nd.Theenigma

K
surroundi ngbl acks wansi sbasedont hehar shr ealitythatnoanal ytics
,nopr edi
cti
onsc an
prevent t hei roccurrence.Talebel aborateshow af ew blacks wanss hapeands urpri
seour
world.Thes e eventss t
andouti nourhi s
toryands etthec ours
ef orthef uture.

E
Aswi t
hot heri ndus tryf uncti
ons ,Bl ackSwansbears pecials
igni f
icancet omar keter
s,s i
nc e
theywi el
dt hepot ent i
altoi mpacthowc onsumer sbehave,andc onsumepr oductsandservices.
Thes ec onsumert rendshaver elevanc eformar ketersastheyrevi s
itands ometimesredesign

T
their mar keti
ngs trategies.Thewor ldiscur rentlyinthemi dstofones uchBlac kSwan–t he
COVI D c ri
sis–t hathasl edt ot ectonicshiftsint hewaymar ketsandc onsumersoper ate.
Apr opos of t rends ,gl obalt ravelr es
tri
ctions and heal ths afetyc oncerns tri
ggered the
staycation and s ucc ored a teary-eyed hos pitali
tys ect
or,whi le work- f
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I
phygi t
alrealityandboos tedthe e- c
ommer cei ndus tr
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Pre-Covi
dandPos t-Covidbec amet hepr eferredl ensf ors tudyi ngandanal yz i
ngmos tB2Cand

N
B2B bus ines
spr oblems.Fr om thisdi st
inction,c ertainc ons umert rendspr omi nentlyemer ged
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lat
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ease.Will mar ketersbeabl etoal ignt hems elvest ot heset woar guabl yc ontrastingt rends?

G
Though qual i
ty, c onvenience and pr ice ar es tillhi gh on c onsumer s’mi nds ,fac torslike
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es elect
ingpr oducts
ands ervices .How wi llthe mar ket erconvincetheC- s
uiteof
thei mport anc eofawhi telabelbr and?

S
Henc e,mar ket er sneed t obequi ckert han everbef orei n
adapt i
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nes s envi ronmentand
cons umer behavi our.Today’ s mar ket er mus tbe abl et o

U
foret ellpr obabl es hiftsi ncons umers enti ment s,under s t
and
the l ear ning al gorit
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M
foranyunf or es eenc ircums tanc e.Theques ti
oni show does
onemakes ens eofpas tdat a,whennoneexi ststomat cht he
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tt he

M
fadsf rom t hel as tingtrendsandf orecas tt hemar ketplac eof
thepos t-covi dwor l
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ber equi redt obebet terpr epar edf ort hes hor t-t
erm aswel l
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I
strat egi esi nt hel ightoft heupc omi ngt r endsi nc ons umer
behavi ourt hatwi llbet heneedoft hehouri nt henew wor ld
orderwhen r es tricti
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T
mar ket er , equi pped wi tht he knowl edge of c ustomer ’
s
prior ities,f or es ee andnavi gat et hrought hebl acks wansof
the mar ket ing wor ld c aus ed by c hangi ng c ons umer
sent iment sandunpr edictabl eloyaltiesoft hepos t
-pandemi c
cons umer ?
Ar
chi
tect
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ntheDi
git
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edEr
a
Thewor ldhaswi t
nes sedas piraloftechnol ogicaladvanc ement sint helastfew years.
Thisr evolutionar yc hangehaspai ntedt hewor ldi nnew c oloursandhasgi vennew
perspec t
ivet ol if
e.The i nterneti samos ai cofac tivi
tiest hati ncludeanyt hi
ngf rom
dailyonl inet rans actionst oc ommuni cation f rom oneendoft hewor ldt oanot her
withins econds .However ,notmany knew abouthow t he i nt
er netaf f
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growt h,pr oduc ti
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tingonl inewast heonl yopt ion left
.
The t rans it
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nesses
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disrupted duet ot heout break oft he pandemi c.Thekey t os teert hrough s uch
disruptioni st ocons tantl
yeval uatetheexi sti
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M
on aut omat i
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M
Thi s brings in anot her c hallenge for t he HR
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N
Thes eschemesar e notr es
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icted tot he i ncome level s
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O
istheneedoft hehour .

For better i
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ocalgovernments,corporates
,think tanks ,

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academia etc
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war d?Shouldt hegovernmentr elyonc onventi
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us i
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I
shouldthegovernmentandot herstakeholdersmoveawayf rom conventi
onalthinking
andadaptt othec hangingenvironment ?
Anys cheme,i ni tsduec our s
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stagnantr esults.Inclusivitys t
illseemst obeaf ar
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and r evamp t hedr eam ofan i ncl
us i
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S
impor tant do you t hink i ti st oi ncl
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stakehol dersforbet terr esultsint he future?And
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rethinki nginclusivegr owthi nthec ountry?

S
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Thepandemi chass entthewor ldec onomyf oradownt ur n.Thenat i
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imes i s not

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iedandt estedr egimeofmul ti
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ackledglobalchall
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andedi n

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unchar t
edwat ers
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In 1987,Br undt land Commi ssion c

ameup wi thi t
sr eport“OurCommon Fut ure”
wher eitdefinedSus tai
nabili
tyasdevel opmentt hatmeet stheneedsoft hepresent

R
wi t
houtcompr omi s
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tyoffutur egenerat
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theballroll
ingast hewor l
dtriedt ot
readonanewpat h.Aplethoraofevent sf
oll
owed
sincethenwi tht hes ett
ingupofUNFCCC i n1992,theKyot oPr otocolandt hemos t
recentl
yc oncludedPar i
sCl i
mat eChangeAgr eementof2015.TheSDG r eport
,2019
highli
ghted thatext reme pover t
y and underf ive mortali
tyr ateshad dec r
eased.

S
Immuni zationpr ogramshaves avedmi l
lionsofli
ves.

However,t he pandemichasr evers ed the hard-ear

ned gai nsoftreading along a
sust
ainablepath.FAOi nitsr
eport“ StateofFoodSec urit
yandNut ri
tionintheWor ld

U
Report,2020”s ai
dt hat369mi ll
ion globallycouldn’taccessfood.Ac c
ordi
ngt othe
WorldBank ar ound9% oft hewor ldwasaf f
ectedbyext r
emepover t
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wor ldi snotthesameanymor e.

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on

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and habi t
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ticesarepr oofof
thefactthat–Negl igenceandabus einonepar tofthe

I
world,hasar ippl
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tywas

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nevermor epronounc ed.However ,ther es
pons ibi
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ofget t
ing the ec onomy bac k on t r ackc annot be
shoulderedbyt hegover nmental one.Thet roikaofthe
government ,the or ganiz at
ions ( corpor ates ,NGOs ,
SHGs )andt hec ivilsocietyneedt oc omet ogethert o
pullthenat ion outoft hec r
isis.Thet echnological
advancementoft heor ganizationsc oupl ed witht he
acces
s i
bili
ty of t he c ivils oc i
et y c an ai d t he
governmenti nformul atingandi mpl ement ingpol i
cies
toall
eviatethepl ightoft hemas ses.

Ast henat i
on str
ivestofind t
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Thewor
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ldisconstantl
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innovati
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T
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rysaw it
sbiggestupheavalsincethe2008f i
nanc i
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cri
sis.The s uspenseremainsaboutwhatl i
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endorsessust
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oreeconomicdevel
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thewayf orward.The emergingtrendsaretakingthi
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R
yettobeexploredandevaluated.Itisi
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ategi zeandi mpel
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A
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T
forbri
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anc
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Amaj ordisruption,theCOVI D-19cri

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E
thef oref
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om t hose
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,thisisjus tthet i
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iceberg,thepot enti
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remai nsmaj orlyuntapped.

The cur
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io di
ctates the factthatindus t
ries need t o be prepared and

Y
equi
pped wit
h war c hestsfor mor esuch unpr ecedent ed futures.A s hif
tf rom
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cent
rictoafut
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todecidehow t hefirm and ent erpr
is est
rategiescan
lead thewayf or war d.Cont rol,impl ementati
on,and
formulation when i ntegrated tof orm ac oherent

S
strat
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industry.

Ami dsttheever-evolvi
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constant.Weneedt ober eadyf or unpr edi
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haven'tyetimagined.Tomaket hebes toutofthewor st
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on

M
thatmi ghtormi ghtnotc ome ourway.Pl anningfor
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on t o br ing out the hidden
potentialofthe unexploredhor izonsi stheonlyway
forwardandt heonl ysensiblet hought .

I
T
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The word Ent
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N
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Navi
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abili
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Thepandemi
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ents
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peri
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.Whi
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emain
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Event
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bount
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ng i
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nt
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his VUCA wor
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l
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onti
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R
adaptthem.
Thepr es entpandemi cwasoneoft her arec at
alytic

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event st hatmos tent repreneurswi llfacei ntheir
li
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epreneur
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over emphas i
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l
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ulentrepr
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ning t
om ot
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M
Is being c onsistent while being i nnovative the
necessaryhal lmar kofas uccessfulent r
epreneur?Is
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epr eneurunl earnsand
learnsac r
iticaldeterminantofs uc ces
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fyoudarenothing, O
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P
Overt hepastfewdec ades,t
hehospital
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andf astpaceddi gi
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yoft hei ndustryhasbeen
evolvi
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ought hepas ttr
ends.TheDi git
alRevolutionhasbeent hef as
testgr
owi ng
andatt hef
orefr
ontofval uegenerati
onandaddi t
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or.Ther ehavebeen

I
al otofnotableinnovat i
onswitht heindus t
ryembr acingt ec
hnol ogyandbec omi ng
mor econsumerfriendly.ButtheCOVI D-19pandemi chasc hall
engedt he
industry.

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ome T
A
theneedoft hehour .Wi th adipint hec as ecount s,peopl es tartedvent ur ingi nto
‘
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,whi ch mi ghthavet ri
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dis
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L
hospital
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boxi nordertogainas us tainabl
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als
oear ningthec onfidenc eofitscustomers .Hos pitalit
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ans ientadvant aget heyc an
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TheRes i
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pastappr oac hes under taken by the i ndus try.The
currents t
at eoft hemar ketand t hes tr
at egiesf or
these playerst o emer ge from the c ur rent c r i
sis,
bruised but wi th hopes of a br ighter t omor row,
learningfrom t hepas tandmovi ngt owar dsabet t
er

S
future.The at tendees wi llget ins i
ght sf rom t he
esteemed speakers c
ompr i
sing Hot eliers,
Res t
aurateur s,and ot herexper i
enc ed profes sionals
ast ohow thehos pit
ali
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U
andr edesigni tss t
rategyt ogobac kt ot hepr e-covid
times.

M
Thisint eracti
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understandwhatnew wayst hehot eli
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and restaur at
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M
chains,woul ddevis
et owelcomet heguestswi t
ht he
paradigm s hif
tbroughtaboutbyCOVI D.Theai mi s
toensuret hattheaudi encewoul dgetagl i
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andpos siblydelvedeepi ntot hewayt heseindus t
ry

I
expert
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amongs tthec ompetit
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.