Almaida Jennifer A.

STRATEGIC MANAGEMENT

BSBA OM III-A Ma'am. Judy Catalo

RA 9710 or Magna Carta of Women

The Magna Carta of Women is a comprehensive women's human rights law that seeks to
eliminate discrimination through the recognition, protection, fulfillment, and promotion of the
rights of Filipino women, especially those belonging in the marginalized sectors of the society.
The MCW mandates all government offices, including government owned and controlled
corporations and local government units to adopt gender mainstreaming as a strategy for
implementing the law and attaining its objectives. It also mandates planning, budgeting,
monitoring and evaluation for gender and development, the creation and/or strengthening of
gender and development focal points, and the generation and maintenance of gender statistics
and sex disaggregated databases to aid in planning, programming and policy formulation.

The Magna Carta of Women contains extensive provisions which promote women's rights,
including the right to non discrimination. It shall promote the empowerment of women and
pursue equal opportunities for men and women as well as ensure their equal access to
resources and to development results and outcome.

One disappointing aspect of the Magna Carta is that many of its rights provisions are contingent
on the State providing policies and initiatives for the realisation of women's rights rather than
explictly stating the rights of women. For example, in section 16 the right to food, section 17
the right to housing and section 18 the right to decent work are expressed in terms which
connote the provision of social goods by the State rather that the exercise of fundamental
rights of persons.

Almaida Jennifer A.

BSBA OM III-A
 CHAPTER 1
BASIC CONCEPTS OF STRATEGIC MANAGEMENT

ACTIVITY 1

Samsung is one of the biggest conglomerates globally and the largest "chaebol”or family-owned
business in South Korea. Established in 1938 by Lee Byung-chul a a trading company selling noodles and
dried seafood, Samsung has since diversified into various industries, including electronics, chemicals,
shipbuilding, financia services, and construction. As a result, Samsung is widely diversified with over 80
standalone subsidiaries. The conglomerate accounts for a fifth of all South Korean exports.

In 1987, Lee Kun-hee, the youngest son of the founder, took over as the chairman of the conglomerate.
His strategic intent was to make Samsung a world leader in high tech industries such as consumer
electronics. To execute his strategy, Lee Kun-hee focused first on gaining market share by invading
markets from the bottom up with lower-priced products at an acceptable value. Over time, quality and
consumer perception became more important. Samsung’s image, however, was overshadowed by Sony
and Motorola, the undisputed world leaders in consumer electronics and mobile phones during this
time. During a 1993 trip, Lee Kun-hee saw firsthand how poorly Samsung’s electronics were perceived
in the United States and Europe, and he vowed to change that. Back in Korea, to show his
disappointment and determination alike, he destroyed 150,000 brand-new Samsung cell phones in a
large bonfire in front of all 2,000 employees of Samsung’s Gami factory.

Many employees credit this as the pivotal moment in redefining Samsung Electronics’ strategic focus
and initiating a successful turnaround. 10 Samsung Electronics increased spending significantly on
Research and Development (R&D), as well as on marketing and design. Meanwhile, Lee Kun-hee was
undertaking a complete overhaul of the conglomerate’s structure to change Samsung’s sclerotic culture
to a culture that deeply values seniority; he introduced merit-based pay and promotion. Lee Kun-hee,
who holds an MBA degree from George Washington University, hired Western managers and designers
into leading positions and sent homegrown talent to learn best business practices from other firms
wherever they could be found. Lee Kun-hee also set up the Global Strategic Group to assist non Korean
MBAs and PhDs with a smooth transition into their positions in a largely homogenous cadre of Korean
executives. In addition, he moved Samsung to the high end market, offering premium consumer
electronics such as flat-screen TVs, appliances, semiconductors, and mobile devices such as its famous
Galaxy line of smartphones.
Answer the following questions on a yellow paper for 10 points:

• What is/are the triggering event/s that act/s as stimulus/stimuli for strategic change in
the given case?
ANSWER
Based on the case presented, Lee Kun-Hee as the new founder of Samsung Electronics
have aspired to make Samsung Electronics to be on the top of the list of the world's
number one company in the field of high-tech industries that produce world class
electronics. Well, as per all company aspires to be one. On this case, we have observed
more than one triggering events that act as stimuli for the strategic change in Samsung, in
which we had observed the two classifications of the triggering events, the internal and
external environment. Under the internal environment, we observed the Newly Appointed
Chief Operating Officer who is Chairman Lee Kun-Hee who have maneuvered the
company to change 360 degrees marking the minds of all the employees the drastic
change their leader is about to make for the company.

• Which characteristic/s of strategic decisions is/are described in the case study?

ANSWER
The characteristic of strategic decision described in the case study is consequential. In
which consequential pertains to the strategic decisions committing to substantial
resources and demand of great deal of commitment for people of all levels by changing
the Samsung Electronics’ culture to culture that deeply values seniority he introduced
merit-based pay and promotion.

• How will Samsung maintain its successful market position by using one of the modes in
strategic decision-making?
ANSWER
Samsung will maintain its successful market position through using the Planning mode
whereas it pertains to the systematic gathering of appropriate approach information of
situation analysis, the generation of feasible alternative strategies, and the rational
selection of the most appropriate strategy. Moreover, in order for them to expound they
should seek more opportunities that would help them to be known and grow. When Lee
Kun Hee accepted the position as the chairman of the conglomerate his strategy focused
first on gaining market share by invading markets form bottom up with lower priced
products at an acceptable value. Samsung's image, however, was overshadowed by
Sony and Motorola the undisputed world leaders during this time. Rather than focusing on
making and selling its own various industries, Samsung made the strategic decision to
offer premium consumer electronics such as flat screen tv's, appliances, semiconductors,
and mobile devices such as its famous galaxy line of smartphones.
Almaida Jennifer A.
BSBA OM III-A
CHAPTER 2

SUSTAINABILITY AND CORPORATE GOVERNANCE

ACTIVITY 1

1. What is the primary goal of any business undertaking?

ANSWER
A business undertaking is an institutional arrangement to conduct any type of business
activity. The undertaking may be run by one person or association of persons. It may be
based on formal or informal agreement among persons who undertake to run the concern.
According to Wheeler, a business undertaking is "a concern, company or enterprise
which buys and sells, is owned by one person or a group of persons and is managed
under a specific set of operating policies. The persons join together and pool their
resources and conduct the activities of the undertaking for the benefit of all.

2. Do you think that the business responsibility ends after gaining profit or a large market
share?
ANSWER
In recent years, a growing number of business practitioners and theorists have postulated
that one way for a company to increase its return is by increasing its market share, and
studies appear to have confirmed this relationship. But the authors of this article refuse to
accept the blanket inference that “more” is necessarily always going to mean “
better.” A large market share, they point out, can spell more trouble as well as more
profit for a company; a given project promising higher returns than others will surely entail
greater risks as well. Given this direct link between profit and risk, it behooves companies
to manage their market shares with the same diligence as they would manage any other
facet of their businesses. This concept of managing market shares leads to some
intriguing possibilities. Although most companies can profit by attempting to increase their
market shares, some may conclude that they are at (or possibly beyond) the point at
which expected costs and risks outweigh expected gains. The authors suggest various
strategies that these companies might consider in attempting to manage their market
shares.
3. What is the concept of sustainability in the different social issues?
ANSWER
The quality of a company's relationships and engagement with its stakeholders is critical.

ACTIVITY 2

Research on the sustainable business practices of any global company, then

identify a global or local company that employs one (1) of the discussed
sustainable practices.

You must add here to the following guidelines in writing their research:

• A brief explanation of the value proposition of the identified company must

be written in the paper.
• An explanation that associates the “Triple Bottom Line” (TBL) to the
sustainable practice of their selected company must be cited.
• A brief assessment of the corporate governance initiatives of the selected
company must also be included.

ANSWER
BMW

Based in Germany and with operations around the globe, BMW strives to build
social engagement into the entire corporation including products and processes.
Its sustainability efforts start in the manufacturing line as BMW continually strives
to reduce the emissions of the vehicles it produces and offer electric and hybrid
choices for its customers.

Within the organization, BMW has been working to minimize its impact on the
environment since 1973 when it appointed one of the first Environmental Officers
in the world. For employees, BMW is committed to equal opportunities and is
working to refine its strategies to include an aging workforce rather than alienate
it. BMW actively promotes women advancing into leadership positions, and uses
flexible positions and scheduling to help employees find the balance between
work and home.

These four companies have placed sustainability and the triple bottom line at the
top of their business priorities. They are a great example of social and
environmental responsibility among corporations and leaders in approaches to
sustainability in a corporate context.

Be sure to check out The University of Scranton’s Free Guide, “Sustainability

and the MBA: The Triple Bottom Line” which offers more information on today's
MBAs and sustainability in business with its focus on the social, environmental and
financial aspects of business. Or visit the online MBA page to learn more about the
program and specializations available.

Almaida Jennifer A.
BSBA OM III-A
CHAPTER 3
SOCIAL RESPONSIBILITY AND ETHICS

ACTIVITY 1
P-M-I CHART

Instruction: In the Interesting box, write down how each view contributes to achieving
organizational success. In the My Decision box, write down your recommendation on the
most effective approach that must be employed by global or local companies to achieve
organizational success.

FRIEDMAN'S TRADITIONAL VIEW CAROL'S FOUR (4) RESPONSIBLE OF

BUSINESS
 PLUS MINUS PLUS MINUS
(ADVANTAGE) (DISADVANTAGE) (ADVANTAGE) (DISADVANTAGE)

• Businesses • Focused only on • Profitability and • Costs Money to

executivesobserve maximizingprofits Value. Implement.
the rules of the game and engaging The introduction of The main
and these are follow inactivities to energy efficiencies disadvantage of CSR
ethicalcustoms,respect increase profits. and waste is that its costs fall
law,commit no fraud or • He believe that recycling cuts disproportionally on
deception, and involve businessmenwho operational costs small businesses.
in free and open believe that a and benefits the •Conflicts with the
competition businessneeds to environment. Profit Motive.
have a social • Better Customer Even for larger
conscienceare just Relations. companies, the cost
unwitting puppets A majority of of CSR can be an
of the intellectual consumers 77 obstacle. Some
forces. percent according critics believe that
to a survey by corporate social
branding company responsibility can be
Landor Associates an exercise in futility.
cited by the •Consumers are
University of Wise to
Pennsylvania's Greenwashing.
Wharton School Greenwashing is
think that term used to
companies should describe corporate
be socially practices that appear
responsible. to be environmentally
responsible without
actually representing
a change in how a
company conducts
its business.

IDENTIFY IDENTIFY

Friedman believed that the corporate

executive was an employee of the Carroll believed the objective of a
 shareholders. If the corporate executive
spent money on socially responsible
activities he was spending the
shareholders money. Further, if the
corporate executive's actions result in
higher prices for the customer, the
executive was taking money from the
customer
business cannot be only profit
maximization, unlike Milton Friedman
whose principle is that profits are the
only objective of a company
Carroll alleged that
corporate executives have four
responsibilities

My Decision
Friedman's and Carroll's have a differences. Friedman's believe in a business priority to make
as much profit as possible but Friedman does say that this should be done within legal and
ethical constraints and thus indicates that the only component of the pyramid that Friedman
disapproves of is philanthropic responsibilities. While Carroll’s pyramid, responsible business
is one which qualifies all the levels of responsibilities before taking up philanthropy. Without
fulfilling the other responsibilities, a business cannot sustain.

ACTIVITY 2

Purbani Group: The CSR Pioneer in Bangladesh

Purbani Group is one of the largest suppliers of garments to the world’s leading fashion
brands and retailers such as H&M, K-Mart, and Hanes. In the 1970s, it started as a small
textile yarn trader in Dhaka, Bangladesh, and is now a verticallyintegrated apparel
production facility. Its annual turnover is around $150 million or more than P7 billion, and it
employs 7,000 people.

The group has several vertically integrated spinning, knitting, apparel, dying, and yarn
trading companies. The business model is a self-sufficient one, as it produces yarn from
imported cotton, used to produce fabrics in its textile mills and feed the 100% export-
oriented apparel manufacturing facilities. Committed to social responsibility, Purbani’s
recent collaboration with an Indian company that provides advisory services in the field of
international cooperation for sustainable development worldwide is underway to
implement an energy services company model (ESCO), which transforms energy usage.
The group’s implementation of the ESCO model helps combine various energy sources
to maximize cleaner energy use and reduce energy waste by improving building facilities,
lighting, and air-cooling system.
The company is also a pioneer in women empowerment through employment. More than
60% of its workforce is young women. Given the demography, many of the female
employees are young mothers. Purbani has created nursery and schooling facilities within
its factory premises, allowing parents to bring their children to work and be taken care of
by the nursery staff until the end of shifts.
Also, frequent breaks allow mothers to check on and feed their babies, reducing the
number of skilled female workers quitting after childbirth, and encouraging the local
community particularly young mothers to participate in livelihood programs. Purbani
understands that their initiatives in environmental and social welfare have created a
virtuous cycle of sustainability, productivity, and brand image.

Answer the following questions on a yellow paper for 10 points:

• Which between Milton Friedman’s and Archie Carroll’s views on business

responsibility is being demonstrated on the given case?
ANSWER
In the Purbani Group, we have observed that it was Archie Carroll’s view on business
responsibility that was demonstrated in the given case. Carroll’s view on business
responsibility pertains that maximization of profits cannot be the primary obligation of a
business. Archie Carrols business responsibility being demonstrated on the case because
it show the four responsibilities of business which are the economic, legal, ethical and
discretionary. Economic because it has the responsibility to produce goods and services
and has the value to the society so that the firm may repay its creditors and increase the
wealth of its shareholders.

• Who are the primary stakeholders of Purbani Group based on the facts stated in the
case?
ANSWER
The primary stakeholders of Purbani group are the Indian company which is underway to
implement an energy service company model (ESCO), this model helps combine energy
and sources to maximize clearer energy use and reduce energy waste by improving
building facilities,lightning, and air cooling system. Also, primary stakeholders are the
young women or young mother as their employees.

• Who are the secondary stakeholders of the company based on the facts stated in the
case?
ANSWER
The secondary stakeholders of the company, maybe are the other fashion brands
because base on the case Purbani group is one of the world leading fashion
brands and other spinning, knitting, apparel, dying and yarn trading companies.

• What is/are the influence/s of stakeholders to the strategic decisions of the company?
ANSWER
Since 60 percent of its workforce is young women it can influence the strategic decision
of a company by having an advantage to their employees, most of the young women
knows how to wear like a unique one, the trends and most of them are fashionable so
they can apply their knowledge about that while they are discussing strategies.

• Which among the basic views of ethical behavior will contribute to sustaining the
success of Purbani Group?
ANSWER
Justice approach is the basic views of ethical behavior that will contribute to sustain the
success of Purbani group because it shows equitable, fair and impartial in the distribution
of costs and benefits to individuals and groups. The Purbani Group value their employees
so much through appreciating their hard works behind the company’s success. In order
to help, encourage and motivate their employees who are mostly women especially the
young women and young mothers they are practicing to be the pioneer of women
empowerment through employment. And, they are concern to the environment because
they implement a model that helps the company to reduce energy waste. And lastly,
Purbani Group understand the initiatives in environmental and social welfare that created
a virtuous cycle of sustainability, productivity, and brand image.

Almaida Jennifer A.
BSBA OM III-A
CHAPTER 4

ENVIRONMENTAL SCANNING AND INDUSTRY

Activity 1

Assign one (1) of the following companies to each group and instruct them to
conduct an industry analysis for their assigned company using two (2) of the
discussed industry analysis methods:

 Coca-Cola Philippines
The market leader in the soft drinks industry, Coca-Cola is one of the most renowned
brands across the world. Be it your home, office, shops, hotels, bars or restaurants, Coca
-Cola is everywhere! 94% of the world’s population recognizes the brand instantly by its
red and white Coca-Cola logo as per Business Insider. More than 10,000 soft drinks from
Coca-Cola are consumed every second of every day on average. Coca-Cola was
established in 1886 in Atlanta by John Pemberton. Within a few years, Coca-Cola
became the most recognized, renowned, and widely distributed brand in the world.
Currently, James Quincey is the CEO of this mega corporation.

Coca-Cola Strengths – Internal Strategic Factors

Strong brand identity – Coca-Cola is a highly popular brand with a unique brand identity.
Its soft drinks are the most-selling drinks in history.
High brand valuation – Coca-Cola is undoubtedly one of the most renowned brands with
a high brand value. According to Interbrand annual report, Coca Cola is ranked 6th best
global brand in 2021 with a brand value of $57 Billion.
Extended global reach – It is sold in more than 200 countries with 1.9 billion servings per
day of Company products. It has introduced more than 500 new products globally.
Greatest brand association and customer loyalty – Coca-Cola is considered one of
US’s most emotionally-connected brands. This valuable brand is associated
with‘happiness’ and has strong customer loyalty. Customers can quickly identify their
particular taste. Finding its substitutes is difficult for them.
Dominant market share – Out of Coca-Cola and Pepsi, the only two largest
manufacturers of soft drinks in the beverage segment, Coca-Cola has the largest market
share.
Unparalleled distribution system – Coca-Cola has the most efficient and most extensive
distribution network in the world. The company has nearly 225 bottling partners and about
900 bottling plants globally.
Acquisitions –Coca-Cola has a long list of strategic and profitable acquisitions including
Costa coffee chain, Fairlife (Milk Products), Fuze Tea, AdeS, and many more. Through
these acquisitions, Coca-Cola expanded its ready-to-drink beverage portfolio. [2]
Repositioning portfolio -Coca-Cola Company has repositioned and reduced the numbers
of its global brands from 400 to 200 brands in 5 major categories such as :
*Coca Cola
*Sparkling Flavors
*Nutrition, Juice, Dairy & Plant
*Hydration, Sports, Tea & Coffee
*Emerging

Coca-Cola Weaknesses – Internal Strategic Factors

Aggressive competition with Pepsi – Pepsi is the biggest rival of Coca-Cola. Had it not
been Pepsi, Coca-Cola would have been the clear market leader in the beverage.
Product diversification – Coca-Cola has low product diversification. Where Pepsi has
launched many snacks items like Lays and Kurkure, Coca-Cola is lagging in this segment.
It gives Pepsi leverage over Coca-Cola.
Health concerns –Carbonated drinks are one of the major sources of sugar intake. It
results in two grave health issues – obesity and diabetes. Coca-Cola is the biggest
manufacturer of carbonated beverages. Many health experts have prohibited the use of
these soft drinks.
Lawsuits – Trust is undermined whenever the company is accused of wrongdoing. Coca
Cola is facing a patent infringement lawsuit for using a dispenser that can recognize users
and customize drinks based on their preferences.
Overdependence on Third-Party Technology Providers – Coca Cola’s operations rely
heavily on the technological expertise of third-parties. The company signed another five-
year deal with Microsoft to supply business software.
Environmentally Destructive Packaging – In the 2020 TearFund report, Coca Cola was
named as one of the four world’s largest consumer brands that are contributing
immensely to global warming and carbon emissions by using throwaway plastic bottles.
CEO of Coca-Cola Aims to Reduce Cherished Coke Products – James Quincy, the
current CEO of Coca-Cola and a renowned businessman, has recently been bombarded
with disgruntled grievances of Coke fans. The complaints are coming in because of the
CEO’s shocking decision to permanently discontinue some of the most popular products
from Coca-Cola’s diverse product portfolio.

Coca-Cola Opportunities – External Strategic Factors

Introduce new products and diversify its segments – Coca-Cola has the opportunity to
introduce new offerings in health and food segments just like Pepsi. It can contribute to
their revenue, and they can branch out from carbonated drinks.
Increase presence in developing nations – Many regions with hot climate have the
highest consumption for cold drinks. Thus, increasing presence in such emerging markets
can be excellent – Middle Eastern and African countries are a good example.
Bring advanced supply chain system – Coca Cola’s business is entirely dependent
upon logistics and supply chain. Transportation costs and fuel prices are always on the
rise. Thus, coming up with some advanced and improved systems for distribution can be
an opportunity.
Packaged drinking water – Coca-Cola owns several packaged drinking water brands
like Kinley. There is a great potential for expansion in this segment for Coca-Cola. There is
an opportunity to expand and bring more healthy drinks in the market to avoid people’s
criticism.
Expand through Acquisition – Although different sectors offer lucrative opportunities for
growth, quick entry into these markets can be a challenge. Recently, Coca-Cola’s
growth was driven by some of its recent acquisitions like Costa Coffee, Aha sparkling
water and it can do it again. It has the financial resources to acquire startups or SMBs in
emerging markets and exploit the numerous opportunities they present. [6]
Partners with Constellation Brand – One of the world’s biggest non-alcoholic
beverages brand teams up with Corona manufacturers Constellation Brands to make
alcoholic Fresca cocktails. It seems like a good maneuver by Coca-Cola in an ecosystem
where a handful of non-alcoholic brands are diversifying their product portfolios.
Moreover, both companies are looking to grab a bigger market share for the much-in-
demand spirits-based cocktail drinks. Following the news of the partnership, Constellation
Brands’ share went up by 1%.
Coca-Cola introduces its very First TikTok challenge across the US – Coca-Cola enters
the TikTok stratosphere, announcing the company’s first-ever TikTok challenge in the
US. It’s an excellent move for the company to enhance its brand recognition further.

Coca-Cola Threats – External Strategic Factors

Water usage controversy – Coca-Cola has faced many criticisms over its water
management issue. Many social and environmental groups have claimed that the
company has a vast consumption of water in water-scarce regions.
Pollution Lawsuit – Coke and three other companies are being sued by a California
environmental group for contributing to plastic pollution. In the lawsuit, Coca-Cola is
singled out for misleading the public about the recyclability of its single-use plastic bottles.
Direct and indirect competition – Although direct competition from Pepsi is clear in the
market, however, there are many other companies which are indirectly competing with
Coca-Cola. Starbucks, Costa Coffee, Tropicana, Lipton juices, and Nescafe, are the
indirect competitors of Coca-Cola which can threaten its market position.
Economic Uncertainty – The recent events have negatively affected business operations,
supply and distribution chains, and devastated revenues of many global companies. In
2020, Coca Cola’s revenues declined drastically as restaurants, theaters, and other
venues that contribute about half of its revenue remained closed due to the global crisis.
Increasing Health-Consciousness – Consumers are increasingly adopting healthy
lifestyles and avoid products with unhealthy ingredients. The increase in health-
consciousness can reduce Coca Cola’s sales and profits as customers migrate to
healthier options offered by competitors.
Coca-Cola Recalls Sodas and Juices over Possible Contamination – According to Food
Safety News, Coca-Cola announced a recall of its Minute Maid and Coke products over
possible contamination issues. According to reports, the brands that have been recalled
include Maid Berry Punch, Strawberry Lemonade, and Fruit Punch.

Almaida Jennifer A.
BSBA OM III-A
CHAPTER 5

ORGANIZATIONAL ANALYSIS AND COMPETITIVE ADVANTAGE

ACTIVITY 1

Jollibee Foods Corporation (JFC)

Jollibee Foods Corporation (JFC), widely known as Jollibee, is a fast-food restaurant chain
based in the Philippines. It was founded by Tony Tan Caktiong, a Filipino Chinese in 1975. It is
an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers,
spaghetti, chicken, and some local Filipino dishes. Currently, it is the biggest fast-food chain in
the country; it also has major locations in the United States, Saudi Arabia, Hong Kong, Vietnam,
 Indonesia, Dubai, and Brunei. As of December 2007, Jollibee has become one of the biggest
fast-food chains in the world with more than 600 stores worldwide. An article by Doris
Dumlao-Abadilla, published on the website of Philippine Daily Inquirer, confirmed that JFC had
accumulated total sales of P171.77 billion in 2018, which reflects a 15.2% increase in sales
compared to the figures from the previous year.

The success of the company is strongly attributed to their process efficiency resulting in low-
priced and low margin approach in catering to the taste of the mass market. In addition, the
company ensures that they maintain a close difference in product prices relevant to their
competitors. The company also practices planning and investor relations, including a
rewarding compensation system for its employees and unbiased recruitment and training
procedures. Aside from that, the company is engaged in product and process design through
extensive market research. JFC also maintains high-quality machines and equipment required
in its daily operations. The company maintains data collection services and material storage to
ensure a smooth flow of its operations. The customer service of the company works hand-in-
hand with the branch operations to efficiently execute order processing and warehousing. In
addition, the customer service representatives of JFC prepare a daily report of customer
transactions for the company to keep track of its customer behavior. This initiative is in line
with the company goal to widen the scope of its promotion and advertising through the help
of the company designated sales force. In order to ensure proper customer care, the company
also assigns subject matter experts to handle transactions related to customer support and
complaint resolution.

Answer the following items: (3 items x 10 points)

• Identify the business model/s present in the given case study.

ANSWER

The business model present in the given case study is the efficiency model. This model involves the use
of low-price and low-margin approach to appeal to the mass market, which is manifested by the process
efficiency of Jollibee Foods Corporation (JFC).

• Apply value chain analysis to assess the activities of JFC using the facts on the given
case study.

ANSWER

PRIMARY ACTIVITIES

Inbound Outbound Service

Operation Marketing and
Logistics Logistics
Sales
•Data Collection •Branch •Order •Advertising •Customer
•Material Operation Processing •Sales Force Support
Storage •Report •Promotion •Complaint
Preparation Resolution
•Warehousing

SUPPORT ACTIVITIES

Film Planning and Investor relations

Infrastructures

Human Recruitment, Training and Compensation system

Resources
Management

Technology Product design, Process design an Market research

Management

Procurement Machines and Equipment

 Identify the type of strategy being employed by JFC in order to attain

competitive advantage, based on the facts of the given case.

ANSWER

The type of strategy being employed by JFC to attain competitive advantage is

cost leadership. The goal of this strategy is to increase profits by reducing costs
while charging industry-standard prices, which is manifested by the initiative of
the company to maintain a close difference in product price relative to its competitors.