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Colgate-Palmolive Case Study
Colgate-Palmolive Case Study
Colgate-Palmolive :
Colgate-Palmolive Company is an American multinational consumer products company
headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the
production, distribution and provision of household, health care, personal care
and veterinary products ( FMCG- Fast-Moving Consumer Goods) . Each one of us would
have used at least one of their products in our lifetime. They have product lines in oral care,
personal care, pet nutrition and home care. With operations in over 80 countries, spanning
across 6 continents of the world, Colgate-Palmolive has their products sold in over 220
countries, carrying over 200 years of heritage from its origin in the US. A truly global
company with revenues in excess of 16 Billion USD, Colgate-Palmolive has been steadily
emerging as one of the most well managed supply chains in the world, consisting placing
their products on shelves in accordance to the customers’ demands.
Colgate is a silent, global leader. Staying away from the spotlight, Colgate merged with
Palmolive in 1928 and ever since, it has been known as Colgate-Palmolive. With sourcing,
production and delivery of products happening through the same organization Colgate-
Palmolive has managed to maintain the homogeneity despite scaling and expansion. In
doing so, its vision and values are reflected in Colgate-Palmolive’s consistency in delivering
value to its consumers.