LVCT Health:

Oky App Roll-Out

I&E 510: Social Innovation Practicum

Gavin Allman, Cassidy Connett, Andrew
Lee, Ashna Ram, DonoVaughn Tulloch
Introducing Oky
 01.
ECOSYSTEM AND
THEORY OF CHANGE
 Current & Desired Ecosystem

Forces and Trends:

Social/Cultural: Stigma and information gaps around MHH, girls receive less education than boys
Economic: Low-income communities most affected by poor menstrual health & hygiene (MHH), 1/3 of Kenyan population below
international poverty line of $1.90/day
Technological: Low access to technology especially in rural areas and among females
Political/Legal: Increased government awareness and policies on menstrual hygiene management and adolescent
sexual and reproductive health (SRH) by the national Ministry of Health and counties

Resource Providers: Allies: National & county governments,

Human - Public school administrators & teachers,
LVCT Health staff, Duke-UNICEF Innovation Accelerator (DUIA) WISER, NGOs, Private enterprises Bystanders:
Networking - Boys & men, Private enterprises
DREAMS, NGOs (CARE for AIDS, ZanaAfrica Foundation), Social
enterprises (Ruby Cup, AFRIpads, Kasha) Our Organization:
Financial -
LVCT Health & Oky in Kenya Beneficiaries/
DUIA, LVCT donors, Google.org Impact Challenge for Women
& Girls Customers: Adolescents &
Knowledge - Young People (AYP) - primarily
Literature reviews, Co-ideation feedback, Mongolia/Indonesia Rivals: Schools’ SRH education, authoritative girls
report figures who stigmatize MHH (in gov, church, etc)
Technological -
One2one Integrated Digital Platform (OIDP), Social media
platforms, BRCK & phone/Wi-Fi partners
Intermediaries - Impact: Increased access to knowledge and services on
Churches & pastors (World Council of Churches) Menstrual Health & Hygiene (MHH) among AYP in Kenya
Theory of Change
Theory of Change
Theory of Change
 02.
PROJECT SCOPE
AND METHODOLOGY
Project Scope: Research Questions

How can our team design a sustainable

Business
1 business model that will enable LVCT to
Model scale OKY across vulnerable communities
in Kenya with minimal financial burdens?

What existing organizations and groups

show potential for being strategic
2 Partnerships alliances that will increase LVCT’s funding
sources and allow them to localize digital
solutions for menstrual health in Kenya?

How to best combine the business model,

3 Marketing digital media strategy, and partnership
research into an actionable plan?
Project Scope: Materials

Final Memo:
(1) One or more promising business models for LVCT to
undertake for the rollout of OKY
(2) Digital marketing strategies that LVCT should
implement in order to raise awareness about OKY
(3) Partnerships and strategic alliances that will best fit
LVCT’s interests in scaling OKY

Document sharing via Dropbox

Project Timeline
 Dr. Sherryl Molly
Broverman, Heacock,
WISER CARE for
School AIDS

Expert Dr. Megan

Huchko, Christian
Interviews Duke
Global
Doyen,
BRCK COO
Health

Jana
Peterson, Alex Tyers-
RedHat Chowdhury,
Senior UNICEF
Manager Consultant
Opportunities and Constraints Within
the Kenyan Context

Menstrual DREAMS
Sanitation Education
ASSESSMENT MARKETING
Health NGOS

Stigma, lack of Minimal Schooling system, Potential

awareness infrastructure teachers partnerships

Social Language UNICEF

Technology TRAINING TECHNOLOGY TRAINING
Media Barriers Regulations

Access to phones, Facebook and Restrictions on

English to Swahili
literacy Whatsapp platforms revenue raising
 03.
BUSINESS MODELS
I. BIG BETTOR MODEL

Question 1

Enables non-profits to rely on Can LVCT create a tangible and

sizable grants from a few lasting solution to a major problem
individual donors or foundations in a foreseeable time frame?
to fund their operations
Question 2

Can LVCT clearly articulate how Oky

will use large-scale funding to
achieve their goals?

Primary funders are usually Question 3

founders who want to address a
social problem that is deeply Are any of the wealthiest individuals
personal to them or foundations interested in LVCT’s
issue and approach?
Big Bettor Funding Partners
Elma
Google
Foundation

Segal Family
GlobalGiving
Foundation
 Big Bettor Model Benefits

Requires a low number

Scaling of stakeholders to scale

Since LVCT was awarded

Advantages Waterfall Effect one grant for Oky, they
would be more likely to
receive others

Receiving grants is a good

Credibility way to build Oky's visibility
and credibility
 Big Bettor Model Barriers

Not all grants are

Grant Renewals
renewable, so may have
to re-apply for grants
year after year

Challenges
Grant Most grants have
Requirements restrictions and
conditions on how the
money must be used

Competitive Thousands of other

Nature organizations are applying
for the same grants and
few are accepted
Focus on obtaining a high
engagement rate from
LVCT’s existing networks

II. GRASSROOTS
Utilize social media to
obtain new Oky users
APPROACH
outside of LVCT network

Social media campaign

focused on using Youtube,
Facebook, Instagram to
reach parents
 Grassroots Approach Benefits

LVCT can begin working

Immediate on this campaign
immediately

LVCT and UNICEF have

Advantages Control full control over how the
social media campaign
is handled

Social media campaign

Targeted directly targets those who
can access app
 Grassroots Approach Challenges

Requires intense LVCT will need to put in

effort a high level of effort
without an immediate
partner

Requires use of Social media requires a

Disadvantages
Funds budget.

Revenue No source of additional

Generation funding.
III. POLICY INNOVATOR MODEL
Government can be an even more attractive funding
partner than private corporations and foundations.

Funding opportunities are likely to be renewed, and

government partners can be valuable for
implementation and scaling as well. However, government is
generally risk-averse,
and disinclined to fund
innovative or unproven
interventions.
Policy Innovator Partners

Ministry of Ministry of
Education Health

Funding
Scaling
Sustainability
Matching Program Outcomes to
Government Objectives
Improve scholastic
Goal 1 attainment for girls

Reduce school
Goal 2 absenteeism

Improve menstrual
Goal 3 health and hygiene

Increase knowledge of
Goal 4 sexual & reproductive
health (SRH)

Improved linkage
Goal 5 to SRH services
Con: Not Responsive to Immediate Funding Needs

Step 1 Step 2 Step 3 Step 4 Step 5

Negotiate
Conduct
Implement Design Program Apply to Govt-sponsored
Program
program Evaluation Govt. Grants implementation
Evaluation
plan

Requires financing from organization Funded!

 04.
LOOKING AHEAD:
RECOMMENDATIONS
 Analysis of Three Models

Revenue Operational Minimal Risk Scaling

Generation Independence Potential

BIG BETTOR

GRASSROOTS

POLICY
INNOVATOR
Recommended Scaling Strategy

Build OKY’s social media presence to recruit users

Seek out private funding

Build partnerships with Government

Immediate Short-term Long-term

THANK YOU!
Any questions?
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