CHATBOT WHATSAPP

INTRODUCTION: WHAT IS A CHATBOT?

A chatbot is artificial intelligence (AI) software that can simulate a conversation (or a chat) with
a user in natural language via messaging apps, websites, mobile apps, or over the phone.

Here's an illustration: If you want to buy shoes from your local retail store, you must go to their
website, search for what you want, and purchase it. But what if that shop had a virtual assistant?
All we'd have to do is send a message to the brand on Face book and explain what we're looking
for. And if you had any reservations about the size measures, you could get immediate answers
to your questions.

One of the most appealing features of chat bots is that, unlike apps, they are not downloaded, do
not require updating, and do not take up memory on the phone. Another advantage is that we can
have multiple bots in the same chat.

WHY CHATBOTS ARE IMPORTANT?

Chatbots help customers have a better experience by streamlining interactions between people
and services. At the same time, by lowering the normal cost of customer support, they provide
firms with new options to boost customer engagement and operational efficiency. A chatbot
solution must be capable of doing tasks efficiently in order to be successful. Human assistance is
critical here: regardless of the approach or platform used, human intervention is required to
configure, train, and improve the chatbot system.

WHATSAPP:

Before we get into what Chatbots for WhatsApp are, let's have a look at what this software is all
about.

WhatsApp is an instant messaging service that allows you to send text messages as well as
multimedia communications like photographs and videos over the internet and is compatible
with any smartphone as well as your personal computer. It has become one of the most popular
messaging apps in the world, with over 2 billion users across 180 countries, and the latest
releases of Business Profiles and Business Accounts open up a new place for businesses to
communicate with people all over the world and develop new opportunities so that companies
can make themselves known through this app.
WHATSAPP CHATBOT:

It is automated software that runs on the WhatsApp network and is powered by rules or artificial
intelligence (AI). People connect with the WhatsApp chatbot through the chat interface, as if
they were speaking with a real person. It's a set of automated WhatsApp messages that resembles
a human conversation.
WhatsApp's Enterprise API was launched in 2018, allowing businesses to communicate with
clients on the network at scale. The WhatsApp Business Solution allows brands and customers to
engage quickly and seamlessly on the app. It gives businesses a variety of choices for interacting
with customers through notifications and prompts, providing real-time customer assistance, and,
increasingly, promoting and selling items and services through the app. It is prohibited to create
a WhatsApp chatbot for commercial or promotional purposes. For customer support and non-
promotional updates, WhatsApp chatbots are the ideal option. You're more likely to gain
WhatsApp API access in certain situations.

Real-world example of a WhatsApp Bot: “Lecker”: Chatbot for inspiration

“Lecker” has designed a Chatbot that can be used on both Facebook Messenger and WhatsApp.
It is a WhatsApp Bot that responds to questions about food. You can obtain immediate ideas by
using the related hashtag. The unique aspect is that you can obtain inspiration by using a hashtag.
WHY WHATSAPP CHAT BOT?

WhatsApp being the world's largest messaging platform provides you access to more than a
quarter of the world's population! There is no other conversational platform with the same scope
and scale.

Because it is the third most downloaded app on the planet, there's a strong possibility that your
present or potential consumers have downloaded it. The average WhatsApp user uses the app 23
times each day and spends 195 minutes per day on it. Because of the huge number of users, it's
the best channel for reaching out to customers. Last but not least, nowadays with all the
increased privacy awareness, your clients will find WhatsApp to be a secure encrypted platform
that is a safe route for communication, and even transaction, with your business.

Some additional reasons:

 Target audience: Over two-thirds of over-65s use a Messenger App, in addition to

young people.
 Automation: With the assistance of WhatsApp Chatbots, your company can save 80%
more effort.
 Efficiency: A WhatsApp chatbot can handle 80 percent of inbound customer queries and
service requests from start to finish, effectively increasing your contact center's overall
operational efficiency and freeing up your support staff to focus on solving complex
customer issues that require their full attention. A WhatsApp chatbot, in fact, can save
you over 30,000 agent hours every month

 Popularity: Companies count on channels such as phone, email, and SMS for customer
communications. But 61% of customers today want to talk to them on WhatsApp & Co.
Furthermore, with over a million users registering on the platform every day, the number
of people you can potentially reach out to via WhatsApp is growing by the day. Its usage
has increased by 40% as a result of the pandemic and now sends almost 100 billion
messages every day.
 Acceptance: Close to 50% of customers want to communicate with companies via
WhatsApp and more than 65% of online shoppers want service and advice or validation
via WhatsApp.
 Layout: It has often been criticized that WhatsApp Bots do not have buttons like the
Chatbots in Facebook Messenger. Interactive buttons were introduced for the WhatsApp
Business API.
 Costs: By automating the great majority of your customer service with Conversational
AI, you can cut your customer service costs by up to 90%. Furthermore, the cost of
answering client questions on WhatsApp is a fraction of the expense of answering
questions over the phone using an IVR (Interactive Voice Response System). Deflecting
customer care traffic from IVR to a WhatsApp chatbot is thus yet another effective way
to reduce support costs.
HOW TO CREATE A WHATSAPP CHATBOT?

When you have a clear approach for how to do it, creating a WhatsApp Chatbot is simple.
Chatbots for WhatsApp are comparable to Facebook Messenger Bots in terms of design, but
offer greater customising options.

1) To build WhatsApp Chatbots, you must first request the WhatsApp Business API.

To put it another way, you must first register for the WhatsApp Business API beta service before
you may create Chatbots for WhatsApp. This service is currently targeted at medium-sized
businesses. You have the option of being either a consumer or a solution provider. The
application also asks for the name of your business, the website's URL, and the name and contact
information of a firm representative. You can use the WhatsApp API after your application has
been inspected and approved.

2) Conversation & Dialogues

It's vital to consider the dialogue while developing your chatbot if you want to ensure that it
answers your clients' questions. This is true not just for WhatsApp Chatbots, but for all Chatbots
in general. This includes considering how your robot should respond to the questions you'll
almost certainly be asked. For E.g.- what should be the tone of while talking to customers, how
will the chatbots respond if it is not able to answer the customer’s questions?

3) Use a chatbot creator and a host in a database

The WhatsApp enterprise API client must be maintained in a database, according to WhatsApp.
This requirement ensures that encryption is maintained from beginning to end.

You can make a demo of your chatbot application before releasing the full version when you use
it. This makes it easier to visualise the alterations that need to be made before spending more
time and money on the development of your WhatsApp bot.

4) Put your Chatbot to the test on WhatsApp.

By responding to your clients' questions, you can ensure that your bot operates properly. Fix any
mistakes and give it another shot to see if it still works. This ensures that the product is of
excellent quality and that it is prepared to enhance the client experience.