JOLLIBEE FOODS CORPORATION.

COMPANY BACKGROUND

Started by its chairman, Tony Tan Caktiong, as an ice cream parlor in 1975, Jollibee Foods is
now one of Asia's top quick-service restaurant chains by market value. Jollibee, the company's
flagship chain, has become a household name in the Philippines Its other quick-service
restaurant brands include Chowking, which serves Asian cuisine; Greenwich, which does pizza;
Red Ribbon, a bakery chain; and Mang Inasal, where the specialty is grilled chicken. The
company also owns the Philippines franchise rights for Burger King.

Outside the Philippines, Jollibee Foods has affiliates that develop and operate international
brands like Yonghe King, Hong Zhuang Yuan, San Pin Wang and 12 Hotpot. It has restaurants
in Brunei, China, Hong Kong, Kuwait, Oman, Qatar, Saudi Arabia, Singapore, the U.S. and
Vietnam.

The chains sell dishes that are prepared on-site and are based on original company recipes.
The restaurants use company-specified ingredients and supplies, and follow company
standards and procedures. Tan Caktiong, a chemical engineering graduate from the University
of Santo Tomas in Manila, in August stepped down as Jollibee CEO and was replaced by his
brother Ernesto Tanmantiong.

BUSINESS SUMMARY

Jollibee Foods Corp. is engaged in developing, operating, and franchising fast food stores under
the trade name Jollibee. The company operates through the following segments: Food Service,
Franchising, and Leasing. The Food Service segment operates quick service restaurants and
the manufacture of food products to be sold to Jollibee Group-owned and franchised QSR
outlets. The Franchising segment franchises the Jollibee Group's QSR store concepts. The
Leasing segment leases store sites mainly to the Jollibee Group's independent franchisees.
Jollibee Foods was founded by Tony Tan Caktiong in 1975 and is headquartered in Pasig City,
Philippines.
Products

Two pieces of Chicken Joy, the chain's core product, along with a serving of rice

Jollibee is a fast food restaurant with American-influenced items, as well as casual Filipino fare.
Among the establishment's best sellers are its Yumburger,[14] the house hamburger first introduced during their
early days of operation; Chicken Joy,[15] a fried chicken meal introduced in the 1980s; and Jolly Spaghetti, their
sweet-style interpretation of spaghetti, which is being advertised as "the meatiest, cheesiest spaghetti". (The
Jolly Spaghetti resembles that of Italian spaghetti, with its blanket of ragù, but under the ground beef are pieces
of hot dog and ham.)[13]
Outside the Philippines, key products such as its chicken, spaghetti, and burgers are sold overseas but also
offers localized products in its international markets such as chili chicken in Vietnam and nasi lemak in Brunei.
[7]
 In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain
serves Pepsi products.

Signature products

Chickenjoy
The Chickenjoy, a key product of Jollibee is a breaded crispy chicken meal. The way the chicken is marinated
is a trade secret. It is cited in 2019 as the bestseller of the fastfood brand in "every market in the world"
according to Dennis Flores, the head and President of Jollibee Foods Corporation for EMEAA.[7] You can order
the Chickenjoy in a number of different options from their menu. Examples include in by itself (solo), in a value
meal, with buttered corn, or with jolly spaghetti.

Yumburger
The Yumburger is a hamburger sold by Jollibee[16] and one of the fast food chain's signature products. The
Yumburger was first offered in 1970[14] as their first flagship product.[17]
In 2017, a new edition called the Aloha Yumburger was introduced. [18] The hamburger contains a
beef patty topped with mayonnaise.[19] The burger can be bought at different prices, depending on the size. [20]
In 1998, the burger was introduced in the United States, which also garnered the attention of other countries
such as Singapore, Italy, and Qatar.[21] In 2017, the company re-launched the Aloha Yumburger,[22] and in 2018
the Yumburger was introduced in London and New York,[23] with advertising focused on the double Yumburger.
[24]
 The burger was also introduced in Edmonton, Canada.[25]
In 2017, an advertising video on YouTube about the Yumburger went viral in the Philippines.[26] A 2019
Yumburger ad about love on Father's Day later spurred some memes.[27][28]
Merchandise depicting the Yumburger was released in 2018 as a collectible toy set with the Jolly Kiddle Meal. [29]
[30]
In The Daily Telegraph, Michael Deacon described the Yumburger as "a slim, floppy, somewhat damp
hamburger slathered with a strangely sweet mayo" in his three-star review of a Jollibee location in London. [19]

-Skills

 Excellent communication skill

 Risk Taking
 Stress and time management ability
 Talkative
 Good at socializing
 Concentration
 Customer Oriented