PROJECT REPORT

ON
Analysis of marketing strategy and
Positioning of SAMSUNG IN INDIA
Submitted by

Prajwal dhangta

Roll no. 2546

(Batch:2019-2022)

Under the supervision of Dr. Ranbir Singh in partial

Fulfillment for award of degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted to;

HIMACHAL PRADESH UNIVERSITY

(NAAC ACCREDITED “A" GRADE UNIVERSITY)

UNIVERSITY COLLAGE OF BUSINESS STUDIES

AVALODGE , SHIMLA 171004

MARCH2022
 DECLARATION BY THE CANDIDATE

I hereby declare that the project report (subject code:604) entitled “ANALYSIS OF MARKETING
STRATEGY AND POSITIONING OF SAMSUNG IN INDIA" submitted in partial fulfillment for the award of
degree of BACHELOR OF BUSINESS ADMINISTRATION is original work carried out by me under the
guidance and supervision of Dr. Ranbir Singh . No other part of this project has been submitted to any
other degree or diploma to this or any other university.

PLACE: SHIMLA NAME: Abhinav Sharma

DATE : 22nd March 2022 ROLL NO.: 2534

 CERTIFICATE
This is to certify that Project Report(BBA604) entitled “ANALYSIS OF MARKETING
STRATEGY AND POSITIONING OF SAMSUNG IN INDIA “ submitted in partial
fulfillment for the award of degree of BACHELOR OF BUSINESS ADMINISTRATION
to Himachal Pradesh University College Of Business Studies Ava-Lodge, Shimla-
171004 is a bonafide research work carried out by Mr. Abhinav Sharma , Roll
no.2534 under my guidance and supervision. No part of this project has been
submitted for any degree or diploma. The assistance and help during the course
of investigation has been duly acknowledged.

Place: Shimla Supervisor name: Dr. Ranbir Singh

Date: …………. Designation : Assistant Professor
INDEX