Evidence: Advertising

Product Quinua grain

Message EAT HEALTHIER, LIVE BETTER

GET FIT IN
Advertiser

THE GYM
AND
HEALTHIER
IN THE
KITCHEN
GET FIT IN
THE GYM
AND
HEALTHIER
IN THE
KITCHEN
GET FIT IN
 THE GYM
AND
HEALTHIER
IN THE
KITCHEN
Get fit in the gym and healthier in the kitchen
Identification technique To create a necessity, to convince

Generalization technique Everybody wants to be healthier

DO YOU
Emotional appeal technique

WANT TO
IMPROVE
YOUR
HEALTH
AND EAT
BETTER?
Do you want to improve your health and eat
better?

SUPER
Celebrity endorsement technique
 STARS ARE
CHANGING
THE WAY
THEY
EA
The great celebrities are changing their diet
Ideology Healthy people