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Business Plan Sample 2 Yellow Fried Chix Business Plan 1
Business Plan Sample 2 Yellow Fried Chix Business Plan 1
MSHM Program
Submitted by:
Vernie L.
Lacorte
Jessie James C.
Micayabas Donna J.
Dumaog
Submitted to:
Jeremiah G.Galleros
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A.) Executive Summary
Yellow Fried Chicks is a new taste and trend in the market as it offers
sumptuous unlimited chicken wings with variety of sauce such as garlic
parmesan, buffalo, original, and barbeque. It also aims to successfully introduce
a new trend which competes to the traditional way of surprising people during
important celebrations and occasions such as birthdays, monthsaries,
anniversaries, etc. with the giving of cakes and other gift ideas --This time,
Yellow Chicks introduces the “Wings Bucket Surprise” -- A delicious bucket of
chicken wings with variations of flavours inside a rectangular shaped box, well-
arranged, with a note card and a candle. Perfect as a substitute to any traditional
presents and gift ideas. To sum it up, Yellow Fried Chicks aspires to position our
business in the food industry as an unlimited chicken wings parlor with a new
taste of flavor in surprising our target market on their important celebration,
events, or occasions. The following is the proposed product lines of Yellow Fried
Chicks:
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PART II: Marketing Plan
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A.) Environmental Analysis
i. PESTEL Analysis
Political Factors
Businesses are always affected by the control of the government which have a
great deal of power over businesses, there is not much that businesses can do
about it. Yellow Fried Chicks (YFC) is affected by the political factors such as tax
policies. Government regulations might increase the tax rate for some
businesses, it is important to maintain a strategy which can deal with such
situations. Lack of political stability within a country can significantly impact
the operations of a business. Also, YFC ensures to set up rules and regulations
for cleanliness so that it will secure the safety of the buyers. We will make sure
that every employee has undergone with Basic Food Safety and Handling
Seminars to adhere the culture of hygiene and cleanliness within the workplace.
Economic Factors
Economic factors play a large portion in deciding how a company makes its
decisions (especially financial ones). The factors that will affect the business are
interest rates, inflation, economic growth, demand and supply. The larger
economic environment of a society is a factor that can affect a company's
business environment (Taylor, 2018). The inflation rates affect the prices of
everything that is used for the production, it may increase or decrease over time
and Yellow Fried Chicks (YFC) is prepared to deal with fluctuations.
Social Factors
This factor emphasizes on how culture affects business and whether they impose
a positive or negative impact on a business. It can also affect the attitudes,
opinions and interests which can impact sales of product and revenues earned.
(PESTEL Analysis Contributor, 2015). People nowadays follow a certain trend to
cope up with, since this is a new product in the Philippines, it may be a big
impact for them. YFC guarantees that the product is suitable for every age,
social class and gender. Also, Yellow Fried Chicks (YFC) is ready to adjust
whatever the customer wants and needs.
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Technological Factors
This factor shows how the use of technology affects the growth and success of a
business. It encompasses the technological research of recent times and
portrays the consequences and influences laid out by the advancement in latest
technology, especially with the latest innovation and trends. (PESTEL Analysis
Contributor, 2018). Yellow Fried Chicks (YFC) uses the latest technology to
produce the product, which is more convenient and faster. In addition, it
guarantees that the technology used is safe and secure. This product ensures to
update every customer when there is a new launch.
Environmental Factors
It is a strategic tool that can be both internal as well as external in the business
which can also identify all the external and internal components, which can
affect the organization’s performance. Environmental policy impacts businesses
because the law implies organizations to change their operational procedures
and equipment so as to meet those standards which can cost businesses some
good amount of money (Farooq, 2018). This business is an environmental
friendly business; it ensures that the products used are not a threat to the
environment. Yellow Fried Chicks (YFC) secures that the availability of the
product is easy to find and suitable for emergencies. Our packaging, raw
materials, and especially our practices shall adhere to the environmental aims
so we could be of help in the sustainability of present and future resources.
Legal Factors
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ii. Porter’s Five Forces Analysis
Rivalry among existing competition is a strong force since Cagayan de Oro has
a lot of existing unlimited chicken wings establishments. To mention a few,
we have Chix n’ Booze, Full Tank Diner, Clark and Nikks, and a lot more.
Bargaining power of buyers or customers is classified as a strong force also.
With a lot of preferences or sellers available in the market, customers can
drive the prices of unlimited chicken wings down since they can choose
whichever chicken parlor they want to dine.
Bargaining power of suppliers however is weak. Since chicken is almost a
staple commodity, a lot of supplier is available in the market. Aside from
chicken, the rest of the raw ingredients we intend to use can be bought and
outsourced within the perimeters of chosen location.
Threat of substitutes or substitution is also a strong force. With the
presence of variety of foods in the fast food chains alone, customers has a lot
of choices as substitute to our product. Not to mention the other existing
establishments which also offer the same product, the cakes, flowers, and
any gift ideas that will compete to our product lines especially the “Chicken
Bucket Surprise”.
Threat of new entrants is also classified as a strong force. With the presence
of potential, small businesses with the same product offerings around the
perimeters of our chosen location, it is possible that we compete for a chunk
of market shares to our customers. Therefore, this force is something the
entrepreneurs cannot ignore.
Since Yellow Fried Chicks is a startup business, the entrepreneurs assessed that
for every forces except for the bargaining power of suppliers which has a weak
force, the rest of the remaining forces are strong. Therefore, Yellow Fried
Chicks should watch out the identified strong forces so it could compete
efficiently and effectively in the market place. We, entrepreneurs should do our
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iii. SWOT Analysis
STRENGHTS WEAKNESSES
Competent Employees New in the Market
New Trend Development Takes time to be well-known
Excellent Customer Service Inflation of Factors of Production
Competitive Prices
Quality of Food
OPPORTUNITIES THREATS
Potential chunk of market share Existing Unli Wings Competitors
Positive Word of Mouth Natural Disaster/Calamities
Increased Sales Robbery/Theft
Business Expansion Supply Chain Misunderstanding
New Product Development
i. Variable 1: Income
Market 1
High Income Groups are families that earn an average of around Php 200,000 a
month or Php 2.4 million a year. This group is considered as the rich segment
or the people who belong to the highest class. Moreover, people and families
who belong to this segment can finance their needs beyond the required. Thus,
this type of people can afford to buy luxurious items that are not within their
necessities (Pinoy Money Talk, 2019). However, this group is divided into two –
upper income and rich. The Upper Income Group earns between Php 118,350 to
Php 157,800 monthly. The Rich Group on the other hand earns at least Php
157,800 a month. The Upper Income Group is not that wealthy relative to the
Rich Group (Rappler, 2015). In addition, these people only occupy a small part
of the population in the Philippines. The High Income Groups only represent 1%
of the total families in the country. Specifically, 185,000 families belong to the
High Income Group. Assuming that each family is composed of five (5)
members, the population of the High Income Group is almost one million
(Pinoy Money Talk, 2019).
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Market 2
Middle Income Groups are families and people who earn an average of Php
36,934 a month or Php 443,208 a year. This group are considered as part of the
average Filipinos, which indicates that these range of people can afford to sustain
their needs and also their wants at the same time (Pinoy Money Talk, 2019).
However, this segment is divided into three groups – Upper Middle Income,
Middle Class, and Lower Middle Income. Their monthly earnings are as as follows
(Rappler, 2015):
Market 3
The Low Income Groups are people or families that earn an average of Php
36,934 monthly. This poorest segment comprises 30% of Filipino families. Which
has a market size relatively bigger than the High Income Group. In addition, this
segment are in a state of poverty, which makes them vulnerable on becoming
poor or to have a difficult time in sustaining needs (Pinoy Money Talk, 2019).
However, this segment is divided into two groups namely – Low Income and Poor.
Their monthly earnings are as follows (Rappler 2015):
Rich 4.4
High Income 3.4
Upper Middle Income 3.1
Middle Income 3.0
Lower Middle Income 3.2
Low Income 4.8
Poor 7.6
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ii. Variable 2: Age
Market 1 Market 2
Market 1:
(2014) stated that teenagers have always been important to different brands
because they tend to adopt to the trends at an early age, and their brand
preferences aren’t yet firmly defined. This drove the marketers to push through
help improve the business, rather than destroying it. Teenagers’ preferences are
affected by their budget and allowances, and social conditions and trends.
Market 2:
late teens or early twenties to their thirties. This stage is when people are
financially stable and have decent jobs to support their needs and wants. They
have the freedom to buy anything they want. A relaxing and calm experience is
never a denial, especially for these people. Being able to escape the workloads of
bracket.
Market 1 Market 2
Regular Occasional
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Market 1:
Regular customers are those people who buy a certain product or service
repeatedly on short intervals. Yellow Fried Chix offers food, beverages, and
Yellow Fried Chix is a resto that offers products that are readily available,
Market 2:
service. These people don’t have any purchasing patterns. Their preference to
buy is determined by chance, or not at all. They prefer to buy when the need
Market 1:
studying outside or in cafes, because it gives off convenience and easy access to
Market 2:
desk for a service industry, rather than getting his/her hands dirty doing
manual
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labor. The white-collar workers are those people who have a more well-rounded
work. They have the capacity to dine in any restaurant they want.
Market 3:
According to Melissa Pariettie (2019), Blue Collar workers are people who
engage in hard manual labor or other physically exhausting jobs. These workers
have lesser income compared to White Collar workers. Moreover, Blue Collar
workers have lower social classes, which makes them have a difficult time to
sustain their everyday needs. In some cases, these people hardly meet their
needs, which makes them have insufficient funds to sustain their desires or
luxurious wants.
Variable 1: Income
Variable 2: Age
Variable 4: Profession
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C.) Competitor Analysis
“Chix n’ Booze”
Full Tank Diner is simply what it
is...you never leave on an empty
stomach. Taking the most popular
Filipino and American favorites to a
whole new level, our Diner is the
perfect choice for any occasion, be it a
casual dinner or drinks with friends.
Each item on the menu is a definite
Best-Seller that will guarantee to
leave you craving for more; from the
tender Baby-Back Ribs to the
“Full Tank Diner” perfectly tangy Buffalo Wings all the
way to the unique Pork Sisig and
creamy binagoongang lechon kawali
for 210 pesos located at Velez-Hayes
St.,
Cagayan de Oro City.
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M’s Grill is the first and original local
restaurant in Cagayan de Oro that
offers unlimited chicken wings for
220.00 pesos only. It is owned and
managed by two young entrepreneurs
who is in love with the city of
Cagayan de Oro.
“M’s Grill”
“Cheat Day”
D.)Product Strategy
Logo
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Orange, yellow, red, black and gray
are the visual cues. Yellow represents
the color of the chicken wings when
Visual cues it’s cooked, the red and orange
stimulates hunger in the eyes of
customers, and the gray text of the
brand symbolizes the dominant color
of the physical environment which the
entrepreneurs will undertake.
For our pricing, we used the Going – Rate Pricing Strategy. It means that we
considered our pricing based on the market industry so we could be at par when
it comes to the competition. Using this strategy would also mean that we are
trying to compete fairly with our competitors in the market.
Add Ons
Rice 15.00
Unli Rice 30.00
Extra Sauce 10.00
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Drinks
Ice Tea 15.00
Softdrinks 20.00
Mineral Water 20.00
Our selected media for now is social media. We will not be needing TV,
Billboard, and other very costly promotion instruments since this is for local
only and we think that those two are enough to let our brand be known to the
target market. We have chosen social media because people nowadays are
always in the internet may it be a child, teenager, and even adults too. We
believe that promoting through social media can helps us because it is a good
Instagram, and Twitter with supporting attractive posters and details. Now for
content to our websites, we’ll make sure to pay attention to our competitors like
how often do they post and how many followers or likers they have. By that, we
can improve how we approach our social media channels. Next, we will make
sure that the content of our promotion are correct and clear. It should be
understandable by the audience to fully deliver our message. Finally, we will not
just use our social media channels for promotion only but also as a hub to
interact with customers. We will fully encourage them to leave comments or ask
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Calendar of Activities
MONTH PROMOTION
G.)Place Strategy
Our chosen place for the business will be Lot 1, 3&4, Tomas Saco St.,
Macasandig, Cagayan de Oro City. As of now, we will assume of renting the lot
because the entrepreneurs can’t still afford of buying the land.
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PART III: Production Plan
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A.) Machinery/Equipment
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PART IV: Organizational Plan
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A.) Legal Form of Business
The business form that Yellow Fried Chicks will undertake will be Sole
Proprietorship. As of now, the entrepreneurs agreed that the proprietor will be
registered to their General Manager, Vernie L. Lacorte upon the registration of
the business.
Vernie L. Lacorte
General Manager
Office
Quantity Price/Unit Total
Equipment/Materials/Tools
Rectangular Tables 8 5,000.00 40,000.00
Chairs 60 220.00 13,200.00
Desktop Computer 2 15,000.00 30,000.00
Printer 1 5,000.00 5,000.00
Bond Paper 1 Ream 200.00 200.00
TOTAL 88,400.00
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PART IV: Financial Plan
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FINANCIAL OVERVIEW
The financial projections were based on the canvassed and estimated amounts
that have been gathered from the proceedings section of the study.
EXPLANATORY NOTES
Sales for 2020 are based on market research for two businesses within the city
– the M’s Grill and Chix N’ Booze. Average daily sales are 10,000 and 15,000
approach and decided to use a 60% of the 10,000 average daily sales for 26 days
in a month for the whole year considering one rest day for employees. Sales will
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A. Total Project Cost
Pre-operating expenses
Marketing and Promotional
Expenses 15,000.00
Inventories 40,000.00
Rent 10,000.00
Freezer 10,800.00
Chiller 12,499.85
Chairs 5,980.00
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B. Statement of Financial Performance
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C. Statement of Financial Position
Non-Current Assets
Equipment and Facilities 56,608.10 56,608.10
Furniture and Fixtures 19,275.00 19,275.00
Accumulated Depreciation - (24,029.65)
Total Non-Current Assets 75,883.10 51,853.45
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D. Schedule of Assets
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E. Statement of Cash Flow
Sales 1,825,200.00
Rent Expense (110,000.00)
Utilities (110,000.00)
Depreciation Expense (3,000.00)
Marketing and Promotional expenses (15,000.00)
Salary Expenses (104,390.00)
Office Supplies Expense (23,000.00)
Miscellaneous Expenses (24,000.00)
Regulatory Expenses (10,000.00)
Cost of Sales (881,726.00)
Tax (130,619.33)
Area renovation (50,000.00)
Total Operating Inflow 363,464.67
INVESTING ACTIVITIES -
FINANCING ACTIVITIES -
Total 363,464.67
Add. Cash Beginning 105,000.00
Cash Balanced End, Dec 2020 468,464.67
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