Learning Resources Management and

Development System
PRINCIPLES OF MARKETING
Quarter 1 – Week3- Week 4
Name: ____________________________________________ Score: ___________________________
Grade and Section: ________________________________ Subject number:__________________
Date Received:_____________________________________ Date Returned: ___________________

WRITTEN W O R K ASSESSMENT 3

Most Essential Learning Competencies:

 Define “relationship marketing
 Explain the value of customers.

MULTIPLE CHOICE

Directions: Choose the letter of the best answer.

_____ 1. It is the process of predicting future events and conditions and of determining the best
way to attain the goals and objectives of the organization?
a. Marketing Strategy c. Strategic Planning
b. Marketing Plan d. Planning

_____ 2. The strategic plan involves adapting the firm to take advantage of opportunities in its
constantly changing environment. It is the process of developing and maintaining a
strategic fit between the organization’s goals and capabilities and its changing
marketing opportunities.
a. Marketing Strategy c. Strategic Planning
b. Marketing Plan d. Planning

_____ 3. It is a broad process that can address the entire business, or a portion of the business
such as marketing while marketing planning?
a. Marketing Strategy c. Strategic Planning
b. Marketing Plan d. Planning

_____ 4. Driven by your strategy, it is the roadmap of tactical marketing efforts that help you
achieve your marketing goals. Your plan is your detailed campaign of what you will do,
where you will do it, when you will implement, and how you will track success.
a. Marketing Strategy c. Strategic Planning
b. Marketing Plan d. Planning

_____ 5. It is shaped by your business strategy, your marketing strategy is your purpose; it’s
the offering you deliver, how you will deliver it and why your marketing efforts will help
you achieve your company’s mission and strategic goals.
a. Marketing Strategy c. Strategic Planning
b. Marketing Plan d. Planning

MODIFIED TRUE or FALSE

Directions: Write Correct if the statement regarding Strategic and Marketing Planning is true,
but if it is incorrect write the correct word/s to make the statement correct.

COMPETENCY-BASED ASSESSMENT SY2021-

JHONSON JAY REYNALD P. ALVAREZ
2022
__________________________ 1. Strategic Planning helps to provide the strategic objectives that
guide the company’s various activities.
___________________________ 2. Implementation begins with a complete analysis of the
company’s situation.
___________________________ 3. Through strategic planning, the company decides what it wants
to do with each business unit.
___________________________ 4. Planning turns strategic plans into actions that will achieve the
company’s objectives.
____________________________ 5. Control consists of measuring and evaluating the results of
plans and activities and taking corrective action to make sure
objectives are being achieved.

Prepared by: Reviewed and quality assured by:

JHONSON JAY REYNALD P. ALVAREZ

Subject Teacher ______________________________

COMPETENCY-BASED ASSESSMENT SY2021-

JHONSON JAY REYNALD P. ALVAREZ
2022