Perez, Cris Jane E.

BSHM-3A

1. Define business vision.

A vision is a vivid mental image of what you want your business to be at
some point in the future, based on your goals and aspirations. Having a vision
will give your business a clear focus, and can stop you heading in the wrong
direction.

2. Define business mission statement

A mission statement is a concise explanation of the organization's reason
for existence. It describes the organization's purpose and its overall intention.
The mission statement supports the vision and serves to communicate purpose
and direction to employees, customers, vendors and other stakeholders.
3. Describe the nature and role of vision and mission statements in a strategic
management

A Mission Statement defines the company's business, its objectives and its
approach to reach those objectives. A Vision Statement describes the desired future
position of the company. Elements of Mission and Vision Statements are often combined
to provide a statement of the company's purposes, goals and values.

4. Discuss why the process of developing a mission statement is as necessary as

the resulting document

A strong mission statement gives employees purpose and improves

engagement in their work. Mission statements help employees see the meaning
and purpose of their work by giving them clear reasons their job benefits a larger
goal. A mission statement is a summary of an organization's goals and values.
The quality and content of a company's mission statement can affect every part
of a business, including its customers and employees. Employees can benefit
from understanding why a mission statement is important in their work and the
overall success of the company they work for.
5. Identify the components of mission statements
#1: Purpose
#2: Capability
#3: Inspirational
#4: Clarity
#5: Legacy
  Marriot Hotel Vision Statement
Marriott’s vision statement is “to become the premiere provider and
facilitator of leisure & vacation experiences in the world.” Leading from the front
is exactly what Marriott emphasizes in this statement. The company shows its
determination to be a primary influencer in the sector through differentiated
services and experiences for all its customers. The statement has these features:
1. Premier Provider. In this feature, Marriott’s focus is on being the best
of its kind in the hospitality sector, and the company has achieved this
ambition over the years through top services and remarkable
destinations. Marriott acknowledges that competition is rife, however,
to maintain its position, the company has taken its branding to another
with premium brands that offer cutting-edge and thoughtful services.
2. Global experiences. The premiership that the vision statement of
Marriott reflects on is also linked to the scope of operation of its
business. Marriott International is not a regional corporation but a
global one, and therefore, there is no limitation to the experiences
clients can get. For instance, a look at the top destinations offered in
this company will leave both adventurers and non-adventurers clients
thinking of their next experiences. The allure Marriott promises out
there is just a snippet of the entire package – there is so much more
the company has in store for everyone across the globe.

 Marriott’s mission statement is “to enhance the lives of our customers by

creating and enabling unsurpassed vacation and leisure experiences.”
The benefits that the customers get by choosing Marriott as their preferred
destination is primarily the focus of this mission statement. In fact, the
mission statement comes out as a vow that they should expect nothing
short of excellent services. The following characteristics make up this
mission statement.

a. Improving lives. In the mission statement, Marriott implies that the

first priority of this company is to enhance its customer’s lives. The
 enterprise has put in place a variety of packages for the customers
to choose from, and each is accompanied by distinguished on-
demand services. At Marriott, all the customers have to do is make
their preferential choices, and leave the rest to the able and
professional expertise to make their lives there memorable and
enjoyable. There is nothing fixed at Marriott, the company is
customer-flexible and always ready to go out of its way to ensure
everyone gets a treat of a lifetime.
b. Exceeding expectations. Based is unheard-of at Marriott. It is an
effort the company strives to achieve to fulfill this component of its
mission statement. For instance, by stating that its vacations are
unrivaled, Marriott means just that because it does not offer
conventional services. Everything at the hospitality giant is
customer-specific with a spice that leaves the clients longing for
more. As if that is not enough, customers who enroll for
membership get inconceivable services and experiences that can
only be described as ‘out of this universe.’ They are simply
incomparable and possibly unheard of elsewhere.
c. Improving communities. Marriott does not just give people ways to
connect and opportunities to explore the world. The company also
takes its prominence across the globe as an advantage to be a
source of good to the communities in various impactful ways. For
instance, Marriott has 2025 sustainability and social impact goals
that guide how it extends its developments and care to societies
and the environment. It also has many other social empowerments
and support initiatives spread across the globe.

https://mission-statement.com/marriott/