SYNOPSIS

THESIS 2022

AISWARYA VS
TQAREBC005
S10
 Ethos of Kannauj, Uttar Pradesh
Revival of art of making perfume

ABSTRACT
An institution to depict the culture of perfumery of India which comprises the
facilities for the users as well as include residential and production houses for the
local artisans making attar using ancient methods of distillation of scents.

Kannauj Perfume, also known as Kannauj Ittar, is a traditional Indian perfume

manufacture. The perfume production is popular in Kannauj, in the Uttar Pradesh
state, India.

Kannauj perfume has a long historical background and Kannauj had perfume trading
for thousands of years. Due to the key role of perfume production in Kannauj, the
city is known as "the perfume capital of India" and "Kannauj is to India what Grasse
is to France".An expert in the region says, "Kannauj has been the perfumery town of
the country for thousands of years".

The attar manufacture skill passed through generation to generation. When a

craftsman explains about their family involvement in this industry, he says "My
family has been working in this field since three centuries and my son is the 30th
generation".

THESIS STATEMENT : Explore the realms of Architecture and all the senses.
Enhance the multi-sensory approach in Architecture

AIM : To revive the glory of perfume capital of India through the design to enhance
the existing production of local producers.

OBJECTIVES:
1. To portray the multi-sensory approach in architecture
2. To revive the local production of perfumery, poor people who follows the
heredity of perfumery, & maintain their livelihood.
3. To portray the ancient legacy of perfume making of India.
4. To depict the historical, cultural and geographical importance of Kannauj.
5. To explore the olfactory environment design using architecture design and
landscape design.
6. To have a centre for perfumery with raw material production, perfume making
and trade
MY INSPIRATION AND VISION :
1. As the pace of living increases , human focuses on visuals , and the other senses
are not given enough simulations.
2. The design incorporates spaces to enhance the overall experiences of users with
all their senses.
3. To have a shift from modern vision centred culture to all sense experience.
4. To increase the productivity of Indian Perfumery, raw materials of nearby fields
and encourage the agriculturalists of the gangetic regions .
5. To design with the cultural preferences of a region .

DESIGN SPACES
Perfume production spaces
Housing for perfume makers
Raw materials collection corridors
Raw material storage spaces
Outlet and exhibition centre
Perfume making classrooms
Senses simulation spaces
Landscape with exhibition of raw materials
USERS ACTIVITIES
Local perfume producers Production
Tourists and tourist residences Exhibition and Experience
Staffs in maintaining the site Recreation
Residents of housing Learning
Accommodation
SITE

LOCATION: KANNAUJ , UTTAR PRADESH

AREA: 10 TO 16 ACRES AVAILABILITY
FEASIBILITY
The Uttar Pradesh government is going ahead with
implementation of the international perfume park
project in Kannauj, which is known for manufacture of
the essence (attar) used in perfumes. It helps to
promote small and medium scale entreprises

Located 220 km from Agra in Uttar Pradesh, the small

town of Kannauj is often called the perfume capital of
India. The location is a tourist spot.

The geographical location of the project supports the

project.

METHODOLOGY
1. Understand the site and context on the basis of history and evolution , geography,
economy, production of perfume, nature and ecosystem
2. Study on the multi-sensory aspects in architecture.
3. How form, mass, volume and materials have an impact on the olfactory quality of
the spaces
4. Literature and live case studies to understand the architectural features of Uttar
Pradesh and the livelihood of perfume makers, culture and festivals of Kannuj and
customs and rituals .
5. Explore the libraries to find out the technical details to connect the ideas to
convert to structures.
6.Concept, zoning, circulation, proximity charts , design Brief , and the design .
SCOPE

1. The project enhances the production of attar using ancient methods thus have an economic
benefit.
2. The design explores multi-sensory design rather than visual beauty.
3. The geographical aspect of the kannauj is being taken care as the local agriculturalist become more
enthusiastic to provide the raw material

4. The design supports the primary economic activity of the region i.e. the raw material production,
secondary activity i.e the production of perfume and tertiary activity of trade and tourism.

LIMITATION
1. The design limits to ancient perfume making and no modern techniques are
involved.
2. Design is limited to local artisans , residents and tourists .