VIDYA VIKAS MANDAL’s

SHREE DAMODAR COLLEGE OF COMMERCE & ECONOMICS

MARGAO, GOA – 403601

Comparative Study Of Investors Preception Towards Stock Market And Mutual Funds
Term Paper submitted in partial fulfilment of the requirements of the
Corporate Summer Internship of the BBA (Financial Services) Programme

By
Ms. Swizel Meva Dacosta
Mr. Vernon Savio George

Class: TYBBA (Financial Services)

Division: B
Roll Number: 19968 & 19977
E-Mail: swizelmevadacosta.sdcce@vvm.edu.in
&
vernonsaviogeorge.sdcce@vvm.edu.in

Under the supervision of

Ms. Ashwini Korde

Assistant Professor in Commerce
BBA (Financial Service) Department
E-Mail ID: grishmi.thakur@vvm.edu.in

For the academic year

2021-2022

Bachelor of Business Administration

(Financial Services)
DECLARATION

We Ms. Swizel Meva Dacosta & Mr. Vernon Savio George. , students of
TYBBA(Financial
Services) – B, Bearing Roll Number: 19968 and 19977, hereby declare that this term paper
entitled
‘ Comparative Study Of Investors Preception Towards Stock Market And Mutual Funds’ is a
record of original work done by me under the supervision of Ms. Grishmi G. Thakur during
the academic year
2021 - 2022. To the best of my knowledge, it has neither previously formed the
Basis for the award of any degree, diploma or other similar title by the
University or any other University, nor it has been published in any form,
Elsewhere. The term paper strictly complies to the conditions for plagiarism And
is duly checked by a verified plagiarism detection tool.

Roll number Name Of The Student Signature

19968 Ms. Swizel Meva Dacosta

19977 Mr. Vernon Savio George

Date:

Place: Margao, Goa

 CERTIFICATE

I hereby certify that this term paper entitled ‘Comparative Study Of Investors Preception
Towards Stock Market And Mutual Funds’ is a record of original work done by Ms.
Swizel Meva Dacosta & Mr. Vernon Savio George . Under my supervision during the
academic year 2020 – 2021. To the best of
My knowledge, it has neither previously formed the basis for the award of any
Degree, diploma or other similar title by the University or any other University,
Nor it has been published in any form, elsewhere. The term paper strictly Complies
to the conditions for plagiarism and is duly checked by a verified Plagiarism
detection tool.

__________________

Ms. Ashwini Korde

Assistant Professor in Commerce
BBA(Financial Services) Department
VVM’s Shree Damodar College of Commerce & Economics Margao, Goa

Date:

Place: Margao, Goa.

PASSING CERTIFICATE OF THE NISM/NCFM COURSE
 Comparative Study Of Investors Preception Towards Stock
Market And Mutual Funds.

Abstract

This should be written at the end

Keywords: Mutual funds – Investors’ Perception – Risk Tolerance Level –

Expected Return – Level of Knowledge of Mutual Fund - Confidence Level in
Mutual Fund Investment.

Introduction ( include growth of mutual fund industry)

Go to amfi website

Include this chart and write interpretation( focus on Goa)

https://www.amfiindia.com/Themes/Theme1/downloads/home/Geographical-
Spread.pdf
https://www.amfiindia.com/Themes/Theme1/downloads/home/Geographical-
Spread.pdf
https://www.amfiindia.com/Themes/Theme1/downloads/home/Individual-
Investor.pdf
https://www.amfiindia.com/Themes/Theme1/downloads/home/Industry-
Trends.pdf ( InlcudeInvestor Categories Across Scheme Types,total assets)
NEED FOR THE STUDY

Mention why there is need to study

OBJECTIVES OF THE STUDY

The overall objective of the study is to analyze the investors perception towards stock market
mutual funds. The specific objectives of the study are stated below:
 To understand investment in stock markets and mutual funds as great investment
avenues.
 To undertint the preference of investors towards stock market and mutual funds.

REVIEW OF LITERATURE:

( This is how review should be written)

Raman ujam And A. Bhuban eswari (2015) in their research paper “growth and
performance of Indian Mutual Fund Industry during Past Decades” this research
paper explains that the assets under management showed the growth of Rs.9,05,150.The
asset under management of all the sector, mutual fund sales, mutual fund redemption, and
schemes has been increased from the year 2004 to 2014. The total number of folios showed
a decrease from the year 2004 to 2014 due to number of folios reduced in growth and funds
of schemes.

Murty.T.N and Sastry.P.V.S.H (2013) has stated in their research that investors invest in
the stock market with the sole aim of return optimization. Variations in the returns from the
expectations of the investors lead for the risk and the subjective analysis of various
attributes helps for the minimization or the avoidance of the risk.
Ravichandran.K(2008) in his research has stated that younger generation investors are
willing to invest in capital market instruments and that too very highly in derivatives
segment. Even though the knowledge to the investors in the derivative segment is not
adequate, they tend to take
decisions with the help of brokers or through their friends and were trying to invest in the
market. He concludes that most of the investors are of age 31-40 and are mostly
entrepreneurs and working
executives. He also says that friends and relatives followed by brokers are the most
influential
persons to pull the investors into the capital market.
GunjanTripathi(2014) has found in his research that education, profession and gender do
not affect
the derivative investing behavior. However income is found to have a significant role on
derivatives.
He also added that investors are using these securities for different purposes namely risk
management, profit enhancement, speculation and arbitrage.
ManasaVipparthi and Ashwin Margam (2012) revealed that the investors’ perception is
dependent
on the demographic profile and assesses that the investors age, marital status and
occupation has
direct impact on the investor’s choice of investment. The study further revealed that female
segment are not fully tapped and even there is low target on higher income people. It
reveals that
Liquidity, Flexibility, Tax savings, Service Quality and Transparency are the factors which
have a
higher impact on perception of investors.
Shailendra Kumar Chaturvedi, Aravind Kumar Singh and Karanveer Singh (2014) in their
research
found out that mutual fund is a tax saving instrument and to a certain extent a return
oriented
investment. It was also found that the investors were more prone to public companies rather
than
private companies.
Neel Kamal Purohit (2013) in his research has found out that income has significant impact
on
frequency of trading in stock market, selection of mode of trading and selection of market
segments. Age and income has significant impact on taking exposure.
Sukhwinder Kaur, Batra .G.S and BimalAnjum(2014) has suggested that investors should
consider
long historical data, size and age of the fund, fund charges and some measure to analyze the
funds for investments in mutual funds. It revealed that investor consider mutual funds as
flexible
investment option as mutual fund companies efficiently manage assets and they think
investment in stock market is risky and complete.
 RESEARCH METHODOLOGY:
The study is based on both primary and secondary data. The primary data is collected
through structured questionnaires. The questionnaire is designed keeping in view the
objectives of present research work. The secondary data is also made use of at some places
of the study wherever it became necessary. The secondary data which is related to the study
gathered from the reports, books, journals, periodicals, dailies, magazines, and websites.
The researcher selected various market investors in Hyderabad. For this purpose visited all
the stock broking agencies in Hyderabad and collected information through structured
questionnaire. Simple random sampling Hyderabad. The researcher selected a minimum of
10 investors from 21 stock broking agencies in technique is used for the study. The total
sample size is 200

Literature review

Discussion/Result

FINDINGS AND CONCLUSION:

References