Online Marketing Officer

Chief Marketing Officer

Reports To
The Chief Marketing Officer will directly report to the chief executive officer (CEO) or chief
operating officer (COO).

Job Overview
Chief Marketing Officer (CMO) is responsible for all marketing activities within a company,
promoting the company’s brand as well as the products and/or services it produces. CMOs
depend on a thorough understanding of market trends and work with other chief executives
and the board to create bold vision for the future.

Responsibilities and Duties

 Set marketing goals and objectives
 Plan, implement and manage marketing strategy
 Contribute to the overall growth of the company
 Review and manage content marketing strategy 
 Determine KPIs for the marketing department
 Keep the marketing budget in check
 Track KPIs on a regular basis and present reports
 Work with sales and development and customer success teams
 Create and present the annual marketing plan and strategy
 Use data and reports to make evidence-based decisions
 Analyze company's marketing strategy and suggest improvements
 Stay up to date with the latest technology
 Stay up to date with the latest best practices
 Attend marketing conferences and educational programs
 Design, plan and execute effective marketing campaigns

Qualifications
Education level
 Bachelor’s degree in business, marketing, communications, or related field.
 A Master's degree in marketing or a related field or an MBA may be highly desirable.

Experience
 Proven experience as chief marketing officer or similar role.
 Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords,
HubSpot, WebTrends, SalesForce, etc.

Specific skills
 In-depth knowledge of market research and big data analysis methods.
 Regularly produce and present reports.
 Excellent organizational and time management skills.
 Excellent presentation skills 

Personal characteristics
 Being customer-centric.
 Good communication and interpersonal skills.
 A leader with both creative and analytical capabilities.

Certifications
 Additional marketing certifications are a plus.

Resources:
 https://www.talentlyft.com/en/resources/chief-marketing-officer-cmo-job-
description#:~:text=CMO's%20are%20generally%20responsible%20for,communications
%2C%20advertising%20and%20public%20relations.

 https://resources.workable.com/chief-marketing-officer-job-description#

Online Recruiter
Chief Human Resource Officer

Reports To
The Chief Human Resource Officer will directly report to the chief executive officer (CEO) or
chief operating officer (COO).

Job Overview
Chief human resource officers (CHRO) are in charge of developing and executing human
resource strategies that support the overall business plan and strategic direction. They are the
ones who fulfill leadership roles at organizations, overseeing entire HR departments and
developing strategies and policies that promote sustainable growth. They may also take charge
of talent acquisition processes and help ensure business objectives are achieved.

Responsibilities and Duties

 Establish and implement HR efforts that effectively communicate and support the
company's mission and strategic vision.

 Develop HR plans and strategies to support the achievement of the overall business
operations objectives.
 Function as a strategic business advisor to the executive/senior management of each
business unit or specialty group regarding key organizational and management issues.

 Work with the company's executive management team to establish a sound plan of
management succession that corresponds to the strategy and objectives of the
company. 

 Develop comprehensive strategic recruiting and retention plans to meet the human
capital needs of strategic goals.

 Develop and implement comprehensive compensation and benefits plans that are
competitive and cost-effective.

 Provide overall leadership and guidance to the HR function by overseeing talent

acquisition, career development, succession planning, retention, training, leadership
development, compensation and benefits globally. 

Qualifications
Education level
 A BS/BA degree from an accredited college/university; MBA or MA/MS in human
resources or related field preferred.

Experience
 Proven work experience as a Chief HR Officer, VP of HR or similar role
 Experience in strategic planning
 Hands-on experience with HR software (HRIS, ATS)

Specific skills
 In-depth knowledge of all HR functions
  Good understanding of labor legislation

Personal characteristics
 Excellent leadership abilities
 Communication and problem-solving skills

Certifications
 Certification like PHR and SPHR is a plus.

Resources:
 https://www.betterteam.com/chief-human-resources-officer-job-description
 https://www.shrm.org/resourcesandtools/tools-and-samples/job-descriptions/pages/
chief-human-resource-officer.aspx#:~:text=The%20Chief%20Human%20Resource
%20Officer,change%20management%2C%20organizational%20and%20performance
 https://resources.workable.com/chro-job-description
