KNOWLEDGE

DISCOVERY SYSTEM
GROUP 10
- MUHAMMAD MAHESA DARMAWAN 14030119190107
- NASYA ZELIKA HAURA 14030119190075

KNOWLEDGE MANAGEMENT AND INNOVATION

Designing the Knowledge Discovery System

In every organization, discovering knowledge can be different such

as in their use of databases that can be large but some of them
can be the small ones. The developers will face a difficult process
when they try to build tools that are considered generalized
across the entire spectrum of applications and corporate
cultures.

In business operations when applying data mining, it will face the

need to learn via trial and error and how to develop an effective
approach to Data Mining.
1. BUSINESS
UNDERSTANDING
In discovery knowledge, understanding the
business problem is the first requirement to
obtain the highest benefit from data mining
which has to have a clear statement of the
business objectives.
2. DATA UNDERSTANDING
When understanding the data, it can permit us to tailor the
algorithm or tools used for data mining to specific problems.
Steps in Data Understanding:
1. Data Collection : Typically includes the following: a
description of the data source, data owner, who maintains
the data, cost , privacy requirements, etc.
2. Data Description: Describes the contents of each file or
table
3. Data Quality and Verification: Determines whether any data
can be eliminated because of irrelevance or lack of quality.
4. Exploratory Analyst of the Data: It is necessary to develop a
hypothesis of the problem and to identify those that are
likely to be the best predictors.
2. DATA PREPARATION
1. Selection: It is necessary because typically data mining
algorithms don’t work well if all the variables (fields or
database columns) are considered as potential predictors.
2. Construction and Transformation of Variables: The examples
can include ratios and combinations of various fields.
3. Data Integration: Require redefinition of some of the data
fields to allow for consistency.
4. Formating: Involves the reordering and reformatting of the
data fields as required by the DM model.
3. MODEL BUILDING AND
VALIDATION
Building an accurate model is a trial-and-error process. The process
often requires the data mining specialist to iteratively try several
options until the best model emerges. Furthermore, different
algorithms could be tried with the same data set and the results then
compared to see which model yields the best results.
4. EVALUATION AND INTERPRETATION
Once the model is determined, the validation data set is fed through
the model. Because the outcome for this data set is known, the
predicted results are compared with the actual results in the validation
data set.

5. DEPLOYEMENT
This step involves implementing the “live” model within an organization
to aid the decision-making process. A valid model must also make sense
in the real world, and a pilot implementation is always warranted prior
to deployment.
 Barriers of The Use of
Knowledge Discovery Systems
Probably one of the most significant barriers to the explosion of the use of knowledge
discovery in organizations relates to the fact that still today implementing a data
mining model is still considered an art. Although a number of software packages exist
that bundle data mining tools into one software offering, adequately implementing
the knowledge discovery models requires intimate knowledge of the algorithmic
requirements in addition to familiarity of how to use the software itself and a deep
understanding of the business area and the problem that needs to be solved.
EXAMPLE:
1.MARKETING
This allows the marketing departments using this approach to segment customers
according to basic demographic characteristics such as gender, age group, as well
as their purchasing patterns.

2. INSURANCE:
Clustering techniques have also been applied to detecting claim fraud and to aid in
customer retention.

3. OPERATION MANAGEMENT:
Neural networks have been used for planning and scheduling, project management,
and quality control.
Implementation of Knowledge
Discovery System

MangoApps is designed to centralize content and bring employees together in every

possible way, making it a natural platform for the spread of company knowledge.

MangoApps is an easy way to share the best documents, where employees can
learn from each other, see what they're doing across the firm, and use those
examples as inspiration for the clients. The employees always like to tell their clients
that they have the knowledge and learning of the firm behind them through the
employee that’s working with them and MangoApps allows them to do that.
 THANK YOU
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