[YEAR] Marketing Goals

Goal
Category Met? Goals and Objectives Strategy / Tactics Target Date Budget Notes

Website Metrics Goal: Increase Unique Visitors - X%

Metrics Goal: Increase Page Views - X%

Inquiries Goal: Increase by X%

TOTAL: $0

Advertising Inquiries Goal: Increase by X%

TOTAL: $0

Public
Relations Goal: X# Press Releases/Announcements

TOTAL: $0

Branding Goal: Improve Brand Name Recognition

TOTAL: $0

Copyright 2012 - www.SBMarketingTools.com Updated: 04/02/2022

Lead
Generation Goal: Generate X# Leads
Goal: Improve sales pipeline by X%

TOTAL: $0

Events Goal: X# of Events

TOTAL: $0

Blog Goal: X# Blog Posts

TOTAL: $0

Multi-media Goal: Increase Multi-media/Video Library to X

TOTAL: $0

Goal: X# Twitter Followers, X# in Google+ circle, X#

Social Media Facebook page likes

TOTAL: $0

Copyright 2012 - www.SBMarketingTools.com Updated: 04/02/2022

[YEAR] Marketing Goals

Goal
Category Met? Goal Tactics Target Date Budget Notes

Website Metrics Goal: Increase Unique Visitors - 20% Improved SEO, Blog content, Social end of 2012

Metrics Goal: Increase Page Views - 15% Increased, more in-depth content end of 2012

Inquiries Goal: Increase by 20% More detail sales tools, traffic acquisition end of 2012
X Testimonial rotations Add to home page and product pages March
New Lead Generation form New inquiry form to capture more data April
need to hire professional photographer
Photo Gallery expansion Showcase new projects and products June $500 for more photos

TOTAL: $500

Advertising Inquiries Goal: Increase by 20% Online Advertising, Print ads in Journals end of 2012
Optimize advertising monthly based on
X Google Adwords Target Key Phrases monthly $6,000 results
Trade Journal Print ads Use QR codes and Landing pages March, September $4,000

TOTAL: $10,000

Public Steady stream of press releases and

Relations Goal: 4-6 Press Releases/Announcements media outreach for press coverage end of 2012
(1) Press Release per Quarter Q1 Press Release March $240
Q2 Press Release June $240
Q3 Press Release September $240
Q4 Press Release December $240

TOTAL: $960

Branding Goal: Improve Brand Name Recognition Create updated branded materials throughout 2012
Develop tri-fold brochure for website
X Company Brochure downloads and printed February $450
Premium Giveaways Order memorable items for trade shows March $200 need for March events
Business Cards Update with social media contact info March $100
Create new logo and tagline Incorporate latest messaging August $850 need to hire freelance designer

Copyright 2012 - www.SBMarketingTools.com Updated: 04/02/2022

 TOTAL: $1,600

Lead
Generation Goal: Generate 200 Monthly Leads Ongoing Direct Marketing of Products end of 2011 Improve communications to dealers
Goal: Improve sales pipeline by 20% end of 2011
Send out monthly postcards to customer and
X Direct Mail postcards prospect lists monthly $1,500
Communicate product highlights, testimonials,
X Monthly email Newsletter special offers and news monthly $200
Combination of Living Social, Groupon and in-
Local Deals and Offer Emails house emails monthly $1,000

TOTAL: $2,700

Events Goal: 1 National Event; 3 Regional/Local Increase # Shows Presence throughout 2012
X Develop 2012 event list Evaluate event opportunities January Determine exhibit vs. attend
ABC Show Exhibit at event $2,000
XYZ Show Attend event to network $100

TOTAL: $2,100

Create content flow to feed SEO and

Blog Goal: Average 1 Weekly Blog Post social media outlets end of 2011
X Maintain Blog Topic list Develop list by focused keywords January Monitor keyword list & rankings
Post 1new entry per week Weekly Identify guest blogger/contributor
Blog Redesign Refresh Blog design/layout June

TOTAL: $0

Multi-media Goal: Increase Multi-media/Video Library to 20 Showcase Products & Testimonials end of 2012
X Demo Videos Demo use of key products March $300
Testimonial Videos Get video clips from customers October $300
Brand / Product Videos Photo montage with video November $300

TOTAL: $900

Goal: 500 Twitter Followers, 200 in Google+ circle, Expand social media connections and
Social Media 2000 Facebook page likes reach for communications end of 2012
X Develop Social media management plan Use Blog & News as main content feed January
Update Facebook Page Promote latest products March $300 hire designer for page design
Launch Facebook Promotion Photo or video contest to increase likes April $200 run Facebook ads to support contest

Copyright 2012 - www.SBMarketingTools.com Updated: 04/02/2022

Set up Google+ business page Grown Circle in 2012 ongoing
TOTAL: $500

Copyright 2012 - www.SBMarketingTools.com Updated: 04/02/2022