Mini project – 2

Arunkumar A
20PBA224
Consumer Durables

 Consumer durables – durable goods are appliances for domestic use.

 Consumer durable are three types:
 White goods
 Brown goods
 Consumer electronics
 I have chosen the consumer durables for I use in my day-to-day life.
 White goods are washing machine and air conditioner.
 The company of washing machine is LG.
 My room on AC brand is WHIRLPOOL.
 Brown goods are iron box and grinder.
 They company of iron box is BAJAJ MAJESTY.
 PREETHI grinder advertisement is shown the television.
 Television using my home brand SONY.
 Advertisement their target audience.
 Advertisement impacts the target audience.
 Each companies TV commercial and social media page to analyses.
 How often they doing advertisement for their product.