Name: Pratik Memane

SRN: 201900607
Subject: Media planning
Subject teacher: Prof. Mayuresh Belsare
 Media planning CIE 1

91.1 radio city

From 12:14 PM To 01:21 PM – 13th March 2022

12:14 PM - 12-18 PM
Ads – viko vajradanti, gokul gai dhudh, utopia gold, MTM marketplace,
yokohama tyers, NBC bairings,

12:18 PM -12-28 PM
Songs

12:28 PM - 12:38 PM
Ads – karigiri saadi, MTM marketplace, Karigiri saadi, viko vajradanti (jingle),
utopia gold, rang barse holy festival, Akash academy for upsc-mpsc, NBC
barings, MTM marketplace

12:38 PM -12:44 PM
Songs, talk show.

12:44 PM - 12: 55 PM
Ads – MTM marketplace, karigiri saadi, viko vajradanti (jingle), rang barse holy
festival, utopia gold, MTM marketplace, Akash academy, Nbc barings, karigiri
saadi.

12:55 PM - 1:15 PM
Songs, movie review show.

1:15 PM - 1:21 PM
Ads – Mountain breeze, MTM marketplace, Bharti vidhyapeeth BA-Bcom
courses, viko vajradanti, rang barse holy festival, utopia gold, rang barse holy
festival, holy cow holy festival, viko vajradanti (alia bhatt), holy cow holy
festival, Akash academy, MTM marketplace.

Ad Repetition in 1 hour

MTM marketplace 7
Viko vajradanti 5
Rang barse festival 4
Utopia gold 4
Akash academy 3
NBC Barings 3
Karigiri saadi 3
Gokul dhudh, yokohoma tyers, 1
mountain breeze
93.5 Red FM
From 5:41 PM To 6:46 PM – 24th March 2022

From 5:41 PM To 5:46 PM

Ads – Vyanktesh builders, Hyundai alzcazar (car), Akash byju’s, Reliance digital,
Wolkswagen tycoon (SUV car), LIC Jeevan shanti policy, Biryanibykilo, Kids play
center frienchies, BOSCH spark plug, marathi Suzuki driving school, Casa
carnival homes township, Tata cars dev motors, Pristine care kidney surgery,

From 5:46 PM to 5:53 PM

Songs

From 5:53 PM to 6:00 PM

Cryptomaipro, cultfit fitness center, jiophone next, Baleno car nexa,
dwarkaworld flats-homes, Brothers lazer printers, joy alucaz jewelers, pune
metro, tata cars – Saibaba auto wheels, Sahyadri hospitals, biryanibykilo, amul
doodh jingle, garve group homes, Tata cars – dev motors, Bosch sparks plug,
jiophone next, baleno cars nexa

From 6:00 PM To 6:08 PM

Songs

From 6:08 PM To 6:17 PM

Red FM film festival conference, Vatsalyapuram homes,
sabsepehlelifeinsurance.com, cryptomaipro.com, baleno cars nexa,
biryanibykilo pune outlet, Tata cars – sai baba autowheels, Casa carnival
homes, kannukichai-café , Jio phone next, kids education center franchise, cult
fitness center, OLX auto selling, Punekar grp homes, Union bank loans,
adda52.com gambling, biryani by kilo, baleno cars nexa, pristine care surgery
From 6:17 PM to 6:26 PM
Songs, shows

From 6:26 PM To 6:32 PM

sabsepehlelifeinsurance.com, cryptomaipro.com, Reliance digital, SBI home
loans, Maruti Suzuki driving school, farande homes, LIC housing loans, garve
group homes, LIC Jeevan shanti policy, OLX autos for selling, biryanibykilo, tata
cars – dev motors, PNG jewelers, Atal pension yagna, baleno cars nexa, jio
phone next, pristine care surgery

From 6:32 PM to 6:39 PM

Songs, shows

From 6:37 PM to 6:46 PM

Ads – onsiteco.com, sabsepehlelifeinsurance.com, cryptomaipro.com, honda
cars, reliance digital, Dwarka world homes, Volkswagen – b.u. bhandari, garve
groups homes, tata cars - dev motors, brothers lazer printer, farande spaces
homes, joy alucaz jewelry, biryanibykilo, baleno cars nexa, olx autos, reliance
digital, pristine care surgery

Ad Repetition in 1 hour

Baleno car nexa 5

Reliance digital 2
Tata cars – sai baba autowheels 2
Tata cars – dev motors 4
Akash byju’s 1
LIC Jeevan shanti policy 2
Biryanibykilo pune outlet 6
Kids play center frienchies 2
Cult fitness center 2
Olx autos 3
Jio phone next 4
PNG jewelers 2
Prinstine care center 4
Sabse pehle life insurance.com 3
Brothers lazer printer 2
Farnade spaces 2
Joy alucaz 3
Bosch spark plug 2
94.3 Radio one
From 2:34 PM To 3:34 PM 25th march, 2022

From 2:34 PM To 2:42 PM

Songs, shows

From 2:42 PM To 2:44 PM

Dwarka world luxury homes, Namrata homes, OLX autos, Sai luxuria office
spaces, OLX autos, Yashda supreme homes

From 2:44 PM To 2:57 PM

Songs and show

From 2:57 PM To 3:00 PM

Yashda supreme homes, Bhumi shelter (homes), Akoya skoda pune, BTP
realities township, OLX autos, Rahul constructions, Whoosh detergent

From 3:00 PM To 3:14 PM

Songs and show

From 3:14 PM To 3:18 PM

Namrata homes, OLX autos, BTP realities township, Akoya skoda baner, Sai
luxuria office spaces, OLX autos, Hind creation saree shop

From 3:27 PM To 3:28 PM

Bhumi homes, PNG jewelers, Dwarka world, MNGL gas, Namrata homes
Ads Repetition in 1 hour

Dwarka world luxury homes 2

Namrata homes 3
OLX autos 5
Sai luxuria office spaces 2
Yashda supreme homes 2
Bhumi shelter (homes) 1
Akoya skoda pune 2
BTP realities township 2
Rahul constructions 1
Hind creation saree shop 1
PNG jewelers 1
98.3 Radio Mirchi

From 1:18 PM To 2:18 PM 27th march, 2022

From 1:18 PM To 1:20 PM

Songs

From 1:21 PM to 1:25 PM

Brothers laser printers, bellissimo homes – BPT townships, NH07 Weekenders,
IFIHOMES.com, Garve group homes, Malabar golden diamonds.

From 1:25 PM To 1:40 PM

Songs

From 1:40 PM To 1:44 PM

Brothers laser printer, Chtrabhuj nursing school, Vyanktesh buildcon, Bafna
jewelers, Dwarka world, IFIHOMES.com, Namrata homes, Garve group, Sacchi
Saheli syrup, S.S. mobile Shopee JM road.

From 1:44 PM To 1:54 PM

Songs

From 1:54 PM To 1:57 PM

Dwarka world, Canara bank, IFIHOMES.com, 21 stories homes, Garve group
homes, bellissimo homes
From 1:57 PM To 2:00 PM
Woosh kare khush

From 2:00 PM To 2:01 PM

Woosh

2:01 PM To 2:10 PM
Songs

From 2:10 PM To 2:14 PM

Zeno health, Brother laser printer, Chatrabhuj nursing school, Dwarka world,
NH07 weekenders, Canara bank loans, S.S. Mobile, Malabar golden diamonds

ADs Repetition in 1 hour

Brothers laser printers 3

bellissimo homes – BPT townships 2
NH07 Weekenders 2
IFIHOMES.com 3
Garve group homes 3
Malabar golden diamonds 2
Chatrabhuj school 2
Vyanktesh buildcon 1
Bafna jewelers 1
Dwarka world 3
IFIHOMES.com 3
Namrata homes 1
Sacchi Saheli syrup 1
S.S. mobile Shopee JM road 2
Canara bank 2
21 stories homes 1
Zeno health 1
BDI & CDI-Only Conceptual

BDI and CDI are indices comparing the relative strength of a market to overall sales.  The
Brand Development Index (BDI) is an index compared to overall brand sales.  The Category
Development Index (CDI) is an index compared to overall category sales.  Like any index, a
score of 100 is average.  The formulas are simple:

BDI = % Market Brand Sales divided by % Market Population x 100

CDI = % Market Category Sales divided by % Market Population x 100

Example –

Let’s take a market A

If Market brand sales are 8,000 rupees which are 8% of brand sales and market population
is 5000 which is let’s say is roughly 20% then according to above formula well get BDI is 40

And if market category sales are 10,000 rupees which is 10% and market population is 5000
which is 20% then according to formula CDI is 50
PSM - conceptual
Perceptual space mapping

Perceptual mapping for instant breakfast products on the level of their health and taste

Health and taste both high Saffola and kellogs

High in taste low in health MTR mixes, maccain and
nutella
High in health low in taste Quaker oats, nestle cereal,
horlicks
List Website Resources for SEO, Trends

https://neilpatel.com/

https://www.marketingprofs.com/

https://www.hubspot.com/

https://contentmarketinginstitute.com/

https://copyblogger.com/

https://growthhackers.com/

https://contently.com/

https://socialmediaexplorer.com/

https://in.mashable.com/

https://adage.com/