NATIONAL OPEN UNIVERSITY OF NIGERIA

VICTORY POULTRY FARM BUSINESS PLAN

PREPARED BY

FULL NAME: SHEBA NUHU

MATRIC NUMBER: NOU169967371

DEPARTMENT: BNSc NURSING SCIENCE

FACULTY: SCIENCES

SEMESTER: 2020/1

LEVEL: 300

INCUBATION CENTRE: NORTH WEST

STUDY CENTRE: KADUNA STUDY CENTRE

SUSTAINABLE DEVELOPMENT GOAL: END HUNGER

PRESENTED IN PARTIAL FULFILMENT FOR PASSING

GST 302 – BUSINESS CREATION AND GROWTH

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 1.0 EXECUTIVE SUMMARY
Victory Poultry Farms, is a world-class and licensed poultry
farm and egg Production Company that will be based in the
outskirt of Audi area, Igabi Warri, Kaduna State, Nigeria.
We have done our detailed market research and feasibility
studies and we were able to secure a hundred hectares of land
to start our Poultry farm and egg production business.
Our Poultry farm is going to be standard commercial Poultry
farm hence will be involved raising, processing and
marketing chickens and eggs (Table eggs produced by
battery chickens (white), table eggs produced by battery
chickens (brown).
Hatching eggs, Specialty eggs and Table eggs and Table eggs
produced by free-range chickens) as a commercial level; we
export chicken, processed chickens and eggs to other states
in Nigeria.
Victory Poultry Farm, is well positioned to become one of
the leading commercial poultry farms and egg production
business in Nigeria, which is why we have been able to
source for the best hands and machines to run the company
with.

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Process and strategies are put in place that will help us to
employ best practices when it comes to commercial poultry
farms and egg production processes required by the
regulating bodies in Nigeria.
At Victory Poultry Farm, our customer’s list interest will
always come first and everything we do will be guided by
our values and professional ethics.
We will ensure that we hold ourselves accountable to the
highest standard by meeting our client’s needs precisely and
completely.
We will cultivate a working environment that provides a
human, sustainable approach to earning a living and living
our world for our partners, employees and for our clients.
Victory Poultry Farm, is a private registered commercial
poultry farm and egg production company that is owned by
SHEBA NUHU and his immediate family members.

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1.2 OUR SERVICES

Victory Poultry Farm, is a standard commercial Poultry farm

and egg Production Company that is committed to raising
chickens and producing eggs for Kaduna State and the other
states in Nigeria. With aim to strengthen local economies, and
build secure livelihoods that guarantee a living income to
local farmers.

These are the areas, we will concentrate on in our commercial

Poultry farms. If need arises, we will definitely add more
Poultry produce to our list:

 Raising, processing and marketing chickens

on commercial level.
 Table eggs produced by battery
chicken(white)
 Table eggs produced by battery chicken
(brown).
 Hatching eggs.
 Specialty eggs.
 Table eggs produced by free-range chickens

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1.3 SUSTAINABLE DEVELOPMENT GOAL

We have a goal to end hunger and poverty in a sustainable

way by ending malnutrition, supporting, and investing
alongside local farmers, and their communities.

1.4 MISSION/ VISION STATEMENT

Our vision is to become one of the leading commercial

poultry farm and egg production branch in other states in
Nigeria and global stage.

1.5 BUSINESS STRUCTURE

Victory Poultry Farm, is privately owned and managed

commercial Poultry farms and production business that intend
starting at the outskirt of Audi area, Igabi Warri, Kaduna State:
but hope to grow big in order to complete favourably with
leading commercial poultry farms and egg production
companies in the industry.

The need to employ people that are qualified, hardworking

and creative, result driven, customer centric and are ready to

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work to help us to build a prosperous business that will
benefit all the stakeholders will be put into consideration.

As a matter of fact, profit-sharing arrangement will be made

available to all our senior management staff and it will be
based on their performance for a period of five years or more
as agreed by the board of trustees of the company.

In view of the above, we decided to employ qualified and

competent hands to occupy the following positions:

 Chief Operating Officer

 General Farm Manager
 Human Resources and Administrative Manager
 Accountant/Cashier
 Sales and Marketing Executive
 Field Employee
 Front Desk Officer

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1.6 ROLES AND RESPONSIBILITIES

1.6.1 CHIEF EXECUTIVE OFFICER.....CEO

 Responsible for providing direction for the business.

 Creates, communicates and implements the organizations
vision, mission and overall direction.
 Responsible for signing cheques and documents on
behalf of the company.
 Evaluates the success of the organization.
 Increase management effectiveness by recruiting,
selecting, orienting, training coaching, counselling and
discipline managers.

1.6.2 GENERAL FARM MANAGERS

 Responsible for the planning management and

coordinating all farm activities across the various
sections on behalf of the organisation.
 Supervises other section manager
 Responsible for carrying out risk assessment.
 Uses internet technology and software to keep track of
people and progress of the growth of chickens and other
birds etc.

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1.6.3 HUMAN RESOURCES AND ADMIN
MANAGER

 Responsible for overseeing the smooth running of human

and administrative task for the organization.
 Enhances department and organization regulation by
accepting ownership for accomplishing new and different
requests, exploring opportunities to add value to job
accomplishments.
 Defines jobs positions for recruitment and managing
interview process.
 Carries out staff induction for new team members.

1.6.4 ACCOUNTANT/CASHIER

 Responsible for daily collection of eggs.

 Responsible for feeding chickens and other birds as
instructed by the supervisor.
 Changes the water for the birds as instructed by the
supervisor on a daily basis.
 Handles poultry farm implements and machines as
instructed by the section manager etc.

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2.0 SWOT ANALYSIS

The Poultry farm business is a growing business that

continues to grow as the population grows. People are
conscious of what they now eat, and chickens and the eggs
they lay are highly nutritious.

Poultry farmers are often affected by diseases where there is

poor handling of the birds, these diseases (Salmonella) can
wipe out all the birds if not handled and reported properly and
quickly.

The need to conduct a SWOT analysis is essential.

The SWOT analysis that needs to be conducted involves the

following:

 Strength: Bio security measure will be put in place to

prevent disease outbreak. Foot bath for visitors and
workers will be put in place at the entrances. Every
vehicle coming into the facility will also pass through a
bath and get sprayed. All quality control standards will
be adhered to strictly so as to produce a world class
standard. Animals and materials will be kept away from
the poultry pens. Bio security training will be mandatory
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 given to attendants and other staff.

 Weakness: Pilfering shrinkages, indulgence,

misappropriation are few of the several epidemic that
constantly plaque poultry in Nigeria. Workers steal eggs,
birds, feed, money and even drugs if they are not
properly monitored. Sales agents and drivers could sell
at different prices and report differently.
Effective management of this ends are critical factor.

 Opportunities : We have perfected our sale and

marketing strategies first by networking with agriculture
merchants and businesses that rely on daily supply of
chicken and eggs from the poultry farms and egg
production industry that are likely to become our
customers.

 Threat: Watering and water source is of great importance,

Foul water source or water getting contaminated in
poultry house signifies that the farm will fail. Water
should be managed to ensure that clear and clean water
is available for bird at labium.

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3.0 FINANCIAL PROJECTION

Sources of Income

Below are the sources of income, we intend to explore to

generate income for Victory Poultry Farm;

o Raising, processing and marketing chicken on a

commercial level
o Table eggs produced by battery chicken (white)
o Hatching eggs
o Specialty eggs
o Table eggs produced by free-range chickens

3.1 MARKETING PLAN

A marketing plan is a comprehensive document or blueprint

that outlines the advertising and marketing efforts for the
coming year. It describes business activities involved in
accomplishing specific marketing objectives within a set time
frame.

This involves the following:

 Financial data
Product data
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  Sales and distribution
 Advertising, sales promotion
 Market data

To develop a good market strategy, the following has to put in

place;

 What are you selling?

 How much does it cost?
 What is the target market?
 How will the product be distributed?
 How will the target market know and be lured to buy of
the product?

4.0 FINANCIAL PROJECTIONS AND COSTING

When it comes to calculating the cost of starting a commercial

poultry farm, there are some key factors that should be noted.
The different type of birds to be raised in a commercial
poultry farm determines the total cost of selling the business.
The amount to lease/buy acres land in Igabi, Kaduna state, the
amount to buy poultry equipments and vaccines, the amount

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to pay as salaries to workers, cost of hiring consultants, cost
of advertisement in different radio and television stations and
also how widely accepted our products are.

4.1 START-UP BUDGET AND EXPENDITURE

The amount /cost will depend on the approach and scale you
want to undertake.

The start-up can either be low or high depending on someone

goals: vision and aspiration for the business .The tools and
equipment that will be used are nearly the same cost
everywhere.

Below are some basic areas we will spend or start-up capital

in setting up our commercial poultry farm:

The total fee for incorporating N225000.

the business at Igabi, Kaduna
State

The amount needed to acquire N300000

lease of farmland

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The amount required for N200000
preparing the farmland
(poultry fencing etc

Legal expenses for obtaining N50000

licences and permits

Marketing promotion N50000

expenses for the grand
opening of Bill

The total cost for hiring N50000

Business Consultant

The total cost for payment of N50000

Insurance Policy covers

The amount required for the N300000

purchase of the first set of
chicken

The cost of acquiring the N5,000,000

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required working tools and
equipment/machines/hatchery

Operational cost for the first N500000

three month (salaries of
employers, payment of bills et
al

The cost of launching an N20000

official Website

Additional expenditure N20000

(business cards e.t.c)

Going by the report from detailed research and feasibility

studies conducted, we will need an average sum of six million
seven hundred and sixty-five thousand naira only.

N 6, 765, 000

N.B: I have been able to generate about N2, 800, 000

(Personal savings N2, 000, 000 and soft loan from family
members N800, 000) and l am at the final stages of obtaining
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a loan facility of N4 Million from my bank (micro – finance
bank). All the papers and documents have been signed and
submitted, the loan has been approved and any moment from
now my account will be credited
4.2 TARGET MARKET
We are interested to sell our products to people that deals with
poultry and poultry services, those that sell younger chicks in
bulk and in retails, those that sells poultry eggs in bulks and
retails and also those that sells chicken and frozen foods. We
also have fowls for New Year and Christmas.
4.3 MARKETING STRATEGY
We are looking forward to spend like N180 000 to publicize
our farm and products by advertising using many platforms
like radio and TV channels, social media marketing such as
facebook, instagram and blogs and ads. We are also looking
forward to create an application for farm for easy access of
our services online and ordering of our products.

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