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Business Plan of The Coffee Shop: Vietnam National University - HCMC International University
Business Plan of The Coffee Shop: Vietnam National University - HCMC International University
GROUP 8 PROJECT
BUSINESS PLAN OF THE COFFEE SHOP
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Production Management – Group 8
Group 8:
Name Student’s ID
Bùi Trần Thiên Ân IELSIU19103
Lê Ngọc Bảo Châu IELSIU19116
Nguyễn Võ Thanh Dũng IELSIU19135
Đỗ Ngọc Huy IEIEIU18172
Nguyễn Như Thiên Nhã IELSIU19223
Kiều Thị Hồng Nhung IELSIU18113
Nguyễn Trường Phát IEIEIU19064
Nguyễn Chánh Trực IEIEIU17036
Ngô Thị Khánh Uyên IELSIU19090
CONTRIBUTION:
Name Role Percentage of contribution
Nguyễn Chánh Trực Data 100%
Ngô Thị Khánh Uyên Data 100%
Lê Ngọc Bảo Châu Data 100%
Đỗ Ngọc Huy PowerPoint 100%
Nguyễn Võ Thanh Dũng PowerPoint 100%
Nguyễn Như Thiên Nhã Writing Report 100%
Bùi Trần Thiên Ân Writing Report 100%
Kiều Thị Hồng Nhung Presentation 100%
Nguyễn Trường Phát Presentation 100%
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Production Management – Group 8
Table of contents
1. Introduction…………………………………………………………………….3
2. Methodology……………………………………………………………………3
2.1 Framework………………………………………………………………...3
2.2 Data Collection…………………………………………………………….4
2.3 Application…………………………………………………………………......4
2.3.1 Forecasting………………………………………………………………4
2.3.2 Labor Cost………………………………………………………………7
2.3.3 Material Requirements Planning………………………………………9
2.3.4 Break-even analysis………………………………………………….…14
3. Recommendation……………………………………………………………..16
4. References……………………………………………………………………..17
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Production Management – Group 8
1. Introduction
The coffee shop business is becoming more and more popular and attracting many customers of all ages and
careers. However, in recent days, there are still few growth opportunities to compete with existing
businesses; therefore, the employees in coffee stores endeavor to diversify their offerings and drinks to
better compete. From a coffee, other drinks are gradually created and become the hot items of stores.
Among those, Lemongrass orange peach tea and Ice coffee have become one of the most famous drinks in
menu of young generation. According to this trend, Yes Coffee, a small coffee stores constructed on Truong
Tre street in Binh Duong Province has made those hot drinks that has been received enthusiastic support
from majority of students. Both kind of drinks of Yes Coffee are believed to be young people’s long-term
taste not only their delicious aromatic flavour but also good quality materials. For that reason, along with
my interest in such business, we have decided to dick deeper by doing the research about Yes Coffee,
especially about the Lemongrass orange peach tea and Ice coffee. The main object is forecast the demand
for the year 2021 and find out the most possible profit for the coffee store.
2. Methodology
2.1. Framework.
Our report is done according to the steps in the framework below. Some methods have been applied in
production management including forecast, labor cost and material requirement planning and break-even
point to calculate and analyze data.
Current
Data Forecast
Demand
Total
Labor Cost
cost
Inventory
cost Break-even point
No Total profit
Goal
met?
Yes
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Do the
business
Production Management – Group 8
-Demand Forecasting: refers to the process of predicting the future demand for the company’s product. We
use the seasonal adjustment method to forecast the amount of consumption iced coffee of customers of Yes
Coffee in 2021. A seasonal factor is a numerical value that is multiplied by the normal forecast to get a
seasonally adjusted forecast.
- Labor cost: we calculate the total salary that we expect to pay for staffs to manage and operate the coffee
store.
-Material requirements planning (MRP): is a system for calculating the materials and components needed to
manufacture a product. It consists of three primary steps: taking inventory of the materials and components on
hand, identifying which additional ones are needed and then scheduling their production or purchase.
-Break-even analysis: looks at the level of fixed costs relative to the profit earned by each additional unit
produced and sold.
2.3 Application:
2.3.1 Forecasting:
In this research, we use the collected data in 2019 and eleven months in 2020 to determine the demand for
December 2020 and all months of 2021 by seasonal adjustment method. It is recognized that the demand of
Lemongrass orange peach tea and Iced coffee follow the seasonal pattern. For instance, the demand of both
kinds of drinks increased rapidly in the first seven months in 2019 and dropped by the end of this year;
however, there was the significant decrease on consumption of two drinks in the first half of 2020 and the
gradual growth by the end of this year. Therefore, the reasons why we use this method are that seasonal patterns
can show the seasonal behavior of products, and occur on a monthly.
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Production Management – Group 8
DAT Quarte Lemongrass orange peach Iced
A r Period tea coffee
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Production Management – Group 8
1 572 731 We assume that
1 2 826 754
3 1035 1262 1 period = 1 month
4 904 855
2 5 859 709
6 1212 1356
2019
7 496 584
3 8 584 348
9 725 841
10 613 752
4 11 972 957
12 729 862
13 784 842
1 14 597 687
15 308 411
16 186 125
2 17 309 439
18 429 612
2020
19 575 521
3 20 689 601
21 655 797
22 916 994
4 23 973 923
24 569 611
25 558 601
1 26 548 590
27 538 580
28 527 569
2 29 517 559
30 506 548
2021
31 496 538
3 32 486 527
33 475 517
34 465 506 Year Total
4 35 454 496 quantity
36 444 485 2019 6014
2020 6517
Table 1: Forecast demand for 2019,2020,2021 resp
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Production Management – Group 8
Demand 2021
700
600
500
400
300
200
100
0
1 2 3 4 5 6 7 8 9 10 11 12
Line graph demonstrates the demand of Lemongrass orange peach tea and Iced coffee in 2019,2020,2021.
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Production Management – Group 8
Table 2: The demand of Lemongrass orange peach tea and Iced coffee in 2019,2020 respectively.
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Production Management – Group 8
Iced Coffee 583 534 620 363 426 730 410 352 607 647 697 546
Total 1031 100 1064 723 812 1272 764 772 1063 115 1340 975 11973
4 3
Table 5: The forecast demand of Lemongrass orange peach tea and Iced Coffee in 2021.
Month 1 2 3 4 5 6
Workdays 24 18 24 24 24 24
Work Hours 1008 756 1008 1008 1008 1008
Staff need ed 7 7 7 7 7 7
Wages Cost 15120000 11340000 15120000 15120000 15120000 15120000
Support Cost 700000 700000 700000 700000 700000 700000
Month 7 8 9 10 11 12
Workdays 24 24 24 24 24 24
Work Hours 1008 1008 1008 1008 1008 1008
Staff needed 7 7 7 7 7 7
15120000 15120000 15120000 1512000 15120000 15120000
Wages Cost 0
Support Cost 700000 700000 700000 700000 700000 700000
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Production Management – Group 8
Lemongrass orange
peach tea
Iced coffee
Black Condensed
Milk(0,1l)
coffee(30g) milk(0,02l)
MONTH
1 2 3 4 5 6 7 8 9 10 11 12
LOPT 448 470 444 360 386 542 354 421 456 505 643 429
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Production Management – Group 8
ICED COFFEE 583 534 620 363 426 730 410 352 607 647 697 546
Table 7: The demand of Lemongrass orange peach tea and Iced coffee.
Table 8: Item files needed for Lemongrass orange peach tea and Iced coffee.
MRP:
Item: LOPT LLC: 0 MONTH
Gross requirements 448 470 444 360 386 542 354 421 456 505 643 429
Scheduled receipts
Projected on hand 0 0 0 0 0 0 0 0 0 0 0 0 0
Net requirements 448 470 444 360 286 542 354 421 456 505 643 429
Planned Order Receipts 448 470 444 360 286 542 354 421 456 505 643 429
Planned Order Releases 448 470 444 360 286 542 354 421 456 505 643 429
Gross requirements 583 534 620 363 426 730 410 352 607 647 697 546
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Production Management – Group 8
Scheduled receipts
Projected on hand 0 0 0 0 0 0 0 0 0 0 0 0 0
Net requirements 583 534 620 363 426 730 410 352 607 647 697 546
Planned Order Receipts 583 534 620 363 426 730 410 352 607 647 697 546
Planned Order Releases 583 534 620 363 426 730 410 352 607 647 697 546
Gross requirements 448 470 444 360 386 542 354 421 456 505 643 429
Net requirements 429 373 333 319 461 315 336 392 497 340 369
Planned Order Receipts 500 400 400 400 500 400 400 400 500 400 400
Planned Order Releases 500 400 400 400 500 400 400 400 500 400 400
Gross requirements 896 940 887 720 772 1084 708 841 912 1010 1285 857
Scheduled receipts
Net requirements 714 886 813 669 769 989 641 810 858 1004 1233 842
Planned Order Receipts 768 960 864 672 864 1056 672 864 864 1056 1248 864
Planned Order Releases 768 960 864 672 864 1056 672 864 864 1056 1248 864
Gross requirements 2240 2350 2218 1800 1929 2710 1769 2103 2279 2525 3213 2143
Net requirements 2120 2350 2218 1800 429 2139 1769 2103 2252 2526 3212 2144
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Production Management – Group 8
Planned Order Receipts 2120 2350 2218 1800 1000 2139 1769 2130 2252 2526 3212 2144
Planned Order Releases 2120 2350 2218 1800 1000 2139 1769 2130 2252 2526 3212 2144
Gross requirements 448 470 444 360 386 542 354 421 456 505 643 429
Scheduled receipts
Projected on hand 52 0 0 0 0 0 0 0 0 0 0 0 0
Net requirements 396 470 444 360 386 542 354 420 456 505 643 429
Planned Order Receipts 396 470 444 360 386 542 354 420 456 505 643 429
Planned Order Releases 396 470 444 360 386 542 354 420 456 505 643 429
Gross requirements 2240 2350 2218 1800 1929 2710 1769 2103 2279 2525 3213 2143
Net requirements 2175 2350 2218 1800 71 1639 1769 2103 2279 2526 3212 2144
Planned Order Receipts 2175 2350 2218 1800 1000 1639 1769 2103 2279 2526 3212 2144
Planned Order Releases 2175 2350 2218 1800 1000 1639 1769 2103 2279 2526 3212 2144
Gross requirements 17499 16030 18611 10902 12771 21893 12293 10557 18222 19423 20914 16391
Net requirements 16539 16030 18611 10902 12771 21893 12292 10558 1778 9645 20914 16391
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Production Management – Group 8
Planned Order Receipts 16539 16030 18611 10901 12771 21893 12292 10558 8000 9645 20914 16391
Planned Order Releases 16539 16030 18611 10902 12771 21893 12292 10558 8000 9645 20914 16391
Gross requirements 58.3 53.4 62.0 36.3 42.6 73.0 41.0 35.2 60.7 64.7 69.7 54.6
Projected on hand 127 68.7 15.6 1.6 1.2 78.7 5.7 0.7 1.5 0.8 8.1 10.3 3.7
Net requirements 46.5 34.8 35.3 34.5 59.2 63.9 61.7 44.3
Gross requirements 11.67 10.69 12.41 7.27 8.51 14.60 8.20 7.04 12.15 12.95 13.94 10.93
Scheduled receipts
Projected on hand 35.5 23.53 12.85 0.44 5.17 9 6.06 9.87 2.83 2.68 1.73 11.79 0.86
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Production Management – Group 8
1 2 3 4 5 6 7 8 9 10 11 12
Lemongrass Orange Peach Tea 448 470 444 360 286 542 254 421 456 505 643 429
Iced coffee 583 534 620 363 426 730 410 352 607 647 697 546
Tea bag 500 400 400 400 500 400 400 400 500 400 400
Peach pickles 768 960 864 672 864 1056 672 864 864 1056 1248 864
Citronella 2120 2350 2218 1800 1000 2139 1769 2130 2252 2526 3212 2144
Lemon 396 470 444 360 386 542 354 420 456 505 643 429
Sugar 2175 2350 2218 1801 1000 1639 1769 2103 2279 2526 3212 2144
Black coffee 16539 16030 18611 10902 12771 21893 12292 10558 8000 9645 20914 16391
Milk 48 36 36 36 60 72 72 48
Condensed milk 12 12 12 12 12 12 24
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Production Management – Group 8
Condensed milk 2000 VND/L
1 2 3 4 5 6 7 8 9 10 11 12 PRICE TOTAL
LOPT 448 470 444 360 286 542 254 421 456 505 643 429 13500 70983000
Iced coffee 583 534 620 363 426 730 410 352 607 647 697 546 15090 98339234
Tea bag 500 400 400 400 500 400 400 400 500 400 400 2000 9400000
Peach pickles 960 864 672 864 1056 672 864 864 1056 1248 864 500 4992000
Citronella 2120 2350 2218 1800 1000 2139 1769 2130 2252 2526 3212 2144 1000 25660000
Lemon 396 470 444 360 386 542 354 420 456 505 643 429 500 2702500
Sugar 2175 2350 2218 1801 1000 1639 1769 2103 2279 2526 3212 2144 1000 25216000
Black coffee 16539 16030 18611 10902 12771 21893 12292 10558 8000 9645 20914 16391 500 87273000
Table 21: The bill of material of specific items in each month in 2021.
Variable cost per unit (Cv) = Wages cost per hour + Cost per unit
MONTH
LOPT 1 2 3 4 5 6 7 8 9 10 11 1
Demand 448 470 444 360 386 542 354 421 456 505 643 4
Cf 15820000 15820000 15820000 15820000 15820000 15820000 15820000 15820000 15820000 15820000 15820000 1582
Cv 7397.332929 7291.425261 7473.420888 7832.587287 8741.721854 7665.992585 7924.214418 7496.055538 7260.322903 7051.880674 6762.870515 5574.
Sale price (/unit) 45000 45000 45000 45000 45000 45000 45000 45000 45000 45000 45000 45
BE point 421 420 422 426 436 424 427 422 419 417 414 4
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Production Management – Group 8
Table 22: The breakeven analysis of Lemongrass orange peach tea.
In January:
Fix cost = 15 820 000 VND
Variable cost = Wages cost per hour + Cost per unit
= 15820000 ÷ (448 + 500 + 960 + 2120 +396 + 2175) + (2000 + 500 + 1000 + 500 + 1000)
= 7 397.33 VND
Price = 45 000 VND
Break-even point = Fixed cost ÷ (Price - Variable cost)
= 15820000 ÷ (45000 -7397.33)
= 420.71 ≈ 421
The solution will be the same for other 11 months.
Fixed cost (Cf) = Total Wages Cost + Total Support Cost 15470000 VND
MONTH
ICED COFFEE 1 2 3 4 5 6 7 8 9 10 11 1
Demand 583 534 620 363 426 730 410 352 607 647 697 5
Cf 15470000 15470000 15470000 15470000 15470000 15470000 15470000 15470000 15470000 15470000 15470000 1547
Cv 1403.500537 1931.235208 3802.411967 3871.770248 3682.376653 3682.376653 2214.500152 4408.681118 4779.921413 4489.154826 1714.248376 1413.
Sale price (/unit) 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30
BE point 541 551 591 592 588 588 557 605 613 606 547 5
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Production Management – Group 8
Price = 30 000 VND
Break-even point = Fixed cost ÷ (Price - Variable cost)
= 15470000 ÷ (30000 - 1403.51)
= 540.91 ≈ 541 (roundup)
The solution will be the same for other 11 months.
This helps Yes Coffee analyze how many products (lemongrass orange peach tea and iced coffee) should be
purchased to cover the total cost. Since at this point, the higher total cost is, the more profit they get.
3. Recommendation:
Diversifying the marketing strategies:
+Keep up with the trend of modern plastic cups that are suitable for young people.
+Having an event to accumulate points for customers which creates long-term connections with loyal
customers.
+Having events to give gifts to customers on holidays, such as: Christmas, Valentine’s Day, etc.
+Combining with technology shipping companies to have more places to sell beverage on online websites.
4. References:
https://searcherp.techtarget.com/definition/material-requirements-planning-MRP
https://www.mbaskool.com/business-concepts/operations-logistics-supply-chain-terms/12860-
aggregate-planning.html
https://businessjargons.com/demand-forecasting.html
https://www.investopedia.com/terms/b/breakevenanalysis.asp
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