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No. of Pages
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Total No. of Questions : 09

BBA (2013 to 2017)/BRDM/B.SIM (2014 & Onwards) (Sem.–6)

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CORPORATE STRATEGIES
Subject Code : BBA-601
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ID : [72345]
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Time : 3 Hrs. Max. Marks : 60

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INSTRUCTION
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TO CANDIDATES
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: 22905 22905 22905 22905 22905
1. SECTION-A is COMPULSORY consisting of TEN questions carrying T WO marks
each.
2. SECTIONS-B consists of FOUR Sub-sections : Units-I, II, III & IV.
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3. 22905
Each Sub-section 22905
contains 22905
T WO questions 22905carrying T
each, 22905 22905
EN marks each. 22905

4. Student has to attempt any ONE question from each Sub -section.

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SECTION-A
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1.
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Answer briefly :
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.r c22905 22905 22905 22905 22905

a. Mission

p e m
b. Strategic

pa
decision making
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br
c. Internal environment

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p e
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e. SWOT
p a
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f. Hofer's Product market evolution matrix
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g. Porter’s Approach
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h. Behavioural implementation

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j. Combination strategies

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1|M - 7 2 3 4 5 (S12)-371

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SECTION-B
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UNIT I
2 Describe the different level at which strategy operates. How is integration of strategies
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at different levels
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3 Describe the essential characteristic of a mission statement. In what different ways can a
mission statement be formulated?
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UNIT II
4 What do you understand by environmental scanning? Also explain the pitfalls in using
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5 Write a detailed explanatory note on methods and techniques used for organisational
appraisal.
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UNIT III
6 Identify and explain the different types of strategies under stability, expansion,
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7
retrenchment
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strategies.
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Discuss Michael Porter's approach to defining generic business strategies.

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UNIT IV
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8
p e m
Discuss the major issues and barriers to strategy implementation and discuss the means
available to overcome such barriers.

pa o
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9 Write a descriptive note on the nature and importance of strategic control.

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p e
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p a
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2|M - 7 2 3 4 5 (S12)-371

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