Professional Documents
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Bottom 3 Worst Performing Product Categories: Sub-Category
Bottom 3 Worst Performing Product Categories: Sub-Category
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• How does your visualization leverage at least one “pop-out effect” or “pre-
attentive attribute?” Which one(s) was (were) chosen and why?
1. Color and size. Makes it easy for a person to see which ones were negative (in red)
and size just makes it easier on the eyes - the larger, the better.
• How does your visualization utilize at least one Gestalt principle? Which
principle(s) is (are) being reflected, and how?
2. Closure -> acceptance of the premise that people like to keep things as simple as
possible as long as it fits the existing construct that is in our head. Mind's ability
to fill in gaps. We can fill in the gaps if we are used to seeing it. You can see this
because there is no axis and it does not disrupt the brains ability to understand
what is hapenning.
• How does your design reflect an understanding of cognitive load and clutter?
3. it isn't too cluttered and it starts by only showing one region to not overload the
user. really easy to read.
• Is your visualization static or interactive? Why did you choose that format?
4. Interactive so that the user can get as granular or as broad as they want. It is also
really easy to let them compare across whichever category and sub-category they
want.
• What need does this visualization address that words or numbers alone cannot
fill?
5. which parts of the busines are profitable - very easy and clear to see (per region).