MEDIA & ENTERTAINMENT INDUSTRY

OUR TEAM

SHOBHIT PANDEY MEET MEHTA

KRINA GINDRA SAI SHINDE

 Research
Industry, Market Structure & Market Size

Industry: Media & Entertainment Industry.

Market Size: The global photographic
services market is expected to grow
from $32.92 billion in 2020 to $36.42
billion in 2021 at a compound annual
growth rate (CAGR) of 10.6%.
Market Structure: Massive, Easy entry
beaciuse of highe demand.
 SELF ANALYSIS
Lockdown imposed in the country due to
Coronavirus outbreak will have a large scale
impact on photography industry with
cancellation of events, studio shutdowns, no
work for freelancers and delivery issues.
Base on 2019 research, sector has huge
potential.
main audience - Direct customers(Age above
18),Event planners.
Therefore: Market Demand = Worthy of attention.
 SWOT ANALYSIS

UNIQUE CONCEPT MEETING DEADLINES NEW PHOTOGRAPHY LOTS OF

STRONG COSTLY EQUIPMENT TRENDS COMPETITIONS
COMPOSITIONS LACK OF ARTISTIC NEWLY COMING FREELANCERS
GREAT WITH SENSE ACCESSORIES TO WEATHER
PEOPLE FINANCIAL IMPROVE QUALITY CONDITIONS
STRONG PROBLEMS OF WORK CORRUPT DATA
TECHNICALS NEED FOR MANY MARKETS IN FROM MEMORY
GREAT WITH IMPROVEMENT IN PHOTOGRAPHY CARD
TYPES OF TECHNIQUES COPYRIGHT
EQUIPMENT
ISSUES
 COMPETITIVE ANALYSIS

FRIEND'S 8TH SENSE MEDIA WOLFCREW CLAWS MEDIA

PRODUCTION HOUSE STUDIO
HOUSE

PHOTOGRAPHY AND AD MAKING AND EVENT PRODUCT AND

CORE PRODUCT VIDEOGRAPHY SERVICE PORTFOLIO
AD MAKING AND EVENT

PHOTOGRAPHY SERVICE

PRICE 5000-1,00,000 15,000-2,00,000 5000-50,000 10,000-1,00,000

CREATIVE PHOTOS AND

LOW-COST, EXPENSIVE AND LIMITED
VIDEOS THAT ARE UNIQUE ELEGANT ANF FINE
USP YET AFFORDABLE AND CARFTED WORK BUT TOO
STRAIGHTFORWARD SERVICES TO OFFER
STUDIO PHOTOS
CONVENIENT EXPENSIVE
PROBLEM CANVAS
PROBLEM CANVAS
 What is the service?
Production house is also known as the production company or

production studio is specializes in media production for

personal or corporate event for their clients.

Our Service
FINALIZE In general, we will handle operational aspects such as

PRODUCT corporate events ,Marketing ,Video editing service,

different photoshoot and other related activities.

Value Proposition
Better: Creativity, Quality of work, High standard.

Different: Create a world class entertainment organization

with high quality creative products.
New: New products.
 FINALIZE TARGET AUDIENCE

Target Age Group Geography Mode of Sale

Audience 18 to 35+ years Mumbai Both online & offline

Direct Customers & Event

Planners.
CUSTOMER ENGAGEMENT FLOW
 MARKETING STRATEGY
ONLINE PROMOTION:
Websites

Email marketing

Social Media

Content Marketing

OFFLINE PROMOTION :
Get people talking

Create business cards or brochures

 EVALUATE PRICING

Customers will demand high-quality output

but at the same time prefer inexpensive
services. The prices IMAHE Portraits offer
will be affordable but with added value.
Packages can be customized, flexible to suit
customer’s needs and budget
 CORE OF BUSINESS IDEA

We will handle operational aspects such as corporate events,

Marketing, Video editing service, different photoshoot and
other related activities.

We are so focused on income and building a brand and getting

our name out there that we say yes to everything. Although
we really love engagement sessions and weddings, we say yes
to family photo session, and newborn sessions and a senior
portrait session here and there and the list never ends.
THANK YOU!!!