Infiniti Research

Infiniti Research is a premier provider of market intelligence and customer intelligence solutions
with over 16 years of industry experience. Our global industry specialist teams ensure the
international consistency of our research, enabling powerful access to the real story behind
market changes. With expertise in working with clients ranging from Fortune 1000 companies to
start-ups in 50+ industries across the globe, we offer a complete range of competitive
intelligence and research services, obtaining market data through unique research methods. Our
market intelligence solutions, consulting, and in-depth market assessments remain unmatched.
Infiniti Research is headquartered in London, England. Santhanam Mahesh is the Founder of
Infiniti Research.

Management of the Company

1. Founder and Director- Mr. Santhanam Mahesh
2. Director- Mr. Shitikantha Chand
3. Vice President- Mr. Faisal Ghaus
4. Assistant Vice President- Mr. Deepak Kanaujia

Industries Segments that the company is serving

Company’s best-in-class market intelligence solutions provide a holistic view of business
environments across industries to enable innovation and growth.
1. Healthcare- The healthcare industry has grown exponentially due to technological
advances, innovation, and changing public health needs. The rising population, increasing
prevalence of chronic diseases, and the growing demand for healthcare worldwide are
significant factors contributing to the growth of this industry. As the industry grows, its
complexities eventually necessitate streamlined solutions, data-driven strategies, and
customer-centric approaches
2. Food and Beverages- As consumer preferences shift, the global food and beverage
industry faces an unprecedented period of change and innovation. Also, with health and
wellness becoming a focus area for consumers, food and beverage companies require
innovative solutions to keep pace with changing market dynamics.
3. Automotive- With leading players in the automotive industry transitioning towards the
future of connected mobility, new business models, growth strategies, and innovative
offerings have become imperative for success. Urbanization, air pollution, changing work
patterns are also impacting the future of mobility. As a result, businesses are shifting
focus to consumer demands, regulatory changes, and sustainable alternatives.
 4. IT and Telecom- In today’s rapidly changing world, early adopters of new market trends
and technology have proven to perform significantly better in terms of business and
revenue growth, prompting emerging market players to enhance their strategies using
market insights. Infiniti’s market research experts leverage the breadth and depth of the
industry and vertical market knowledge base to deliver insights that enable digital
transformation.
5. Financial Services- Increasing regulatory pressures, changing customer expectations, and
disruptions induced by the pandemic have significantly impacted the banking and
financial services industry. Driven by these factors, organizations are reconfiguring their
business priorities to explore new growth avenues and gain visibility into operational
processes.
6. Chemicals- The global chemicals industry is facing severe demand-supply disruptions
and unprecedented challenges. These disruptions present new growth opportunities for
emerging market players. Chemical companies must strive to keep pace with market
shifts to tackle these disruptions and prepare for a very different tomorrow. Organizations
must develop innovative growth strategies to keep pace with surging demands and
champion this industry.
7. Metals and Mining- : Improve productivity and reduce operational costs by addressing
the challenges impacting the metals and mining industry both now and in the future.
8. Industrial Manufacturing- Develop new capabilities to capitalize on market shifts,
mitigate risks, and anticipate trends impacting the industrial manufacturing value chain.
9. Retail and CNG- Increase brand awareness and build stronger customer relationships
with our market intelligence solutions that offer accurate consumer and market insights.
10. Transportation and Logistics- Embrace organization-wide digital transformation,
innovation, and process optimization to succeed in an environment that demands radical
reinvention of processes and business strategies.
11. Power and Clean Energy- Stay on top of market developments and emerging trends as
dynamic shifts induced by COVID-19 impact growth in the power and clean energy
sector.
12. Packaging- Rising urbanization and demand from vertical market segments like pharma
and F&B have increased the need for convenient, environmentally friendly packaging.
Playing a fundamental role in brand identity, ‘packaging’ has gained significance across
industries and has hugely impacted consumer demand for products.

Infiniti Research’s presence across the globe

The company is headquartered in London, United Kingdon. Moreover, they are present in 3
continents and offer their services across the globe, to any customer in need as they have no
geographical barrier. They have a total of 6 branches in
A. Canada and the United States (North America)
B. United Kingdom and Hungary (Europe)
C. India and China (Asia)
Services offered by Infiniti Research
Infiniti Research offers a lot of services which are diversed among every other sector of the
industry. Infiniti research’s services are used to gain a deeper understanding of market data with
advanced solutions and explore unique business insights that inspire change. Following are their
services:
A. Market Intelligence
B. Customer Intelligence
C. Competitive Intelligence
D. Media Monitoring
E. Market Research
F. Employee Intelligence
G. Procurement Intelligence
H. Data Analytics

Business Challenges
The client is a multinational telecommunications service provider based out of Ireland. In the
highly competitive telecommunications market, the client was struggling to gather relevant data
regarding current and coming trends in the market. The client sought to achieve sustainable
growth by focusing on developing trending services and needed to be flexible to adapt to market
changes.
To achieve this, and identify growth opportunities in the market, the client partnered with
Infiniti’s industry experts to leverage their expertise in offering market trend analysis solutions.
Identify the future growth opportunities for the ICU and OR market. Offer the client strategic
insights that would help them gain a comprehensive understanding of the market for medical
equipment in intensive care and operating rooms.
Analyze the demand for various products such as OR or surgical lights, pendant, and OR
integrated systems and their average sales prices. Provide insights on the market size and growth
opportunities for various product markets including ICU pendants, bed head units, examination
lights, OR pendants, and OR integrated systems Analyzing the Market Opportunity for Intensive
Care Unit and Operating Rooms through a Market Intelligence.
Eg:- Of One of the solutions offered to a client which helped them increase their sales by 44%.
The increasing use of internet and smartphone has fueled the growth of the e-commerce
business. Also, the recent improvements in technology including automation and chatbots have
opened up a world of possibility for online retailers to enhance their operational efficiency and
delight their customers. These advancements have even made it easier for ecommerce companies
to keep track of all the latest market events and their competitor activities. Therefore, to succeed
in today’s digital age, e-commerce companies are expected to innovate and respond to the
ongoing market changes to meet consumers’ needs at a much faster pace, while complying to
government requirements, maintaining ethical, and adopting sustainable business practices.
Therefore, companies are partnering with firms like Infiniti Research to conduct a SWOT
analysis.

Competitors of Infiniti Research

1. Evalueserve
2. Mu Sigma
3. McKinsey & Company
4. PricewaterhouseCoopers (PWC) Ltd
5. AbsolutData
6. IndustryARC
7. Bain & Company
8. Delloite
9. Accenture

Job roles

A. Associate / Sr. Associate Market Research

Experience: 1 year+
Key Skills:
 Excellent verbal and written communication skills
 Strong analytical abilities with a strong knowledge of Excel models for market sizing,
market share etc.
 Excellent knowledge of MS Office Suite (PPT and Excel is a must)

Roles & Responsibilities:

 Develop good understanding of market, industry and technology and prepare syndicated
reports, articles and other material, as assigned from time to time
 Perform in-depth analysis to evaluate market size, forecast and market shares
 Perform qualitative and quantitative data analysis
 Write excellent syndicated reports, strictly maintaining the quality and timelines, as per
the BU standards
 Applying research techniques such as SWOT, PESTLE, and Porters five force model
 Participate in customer meetings to present research findings
  Work towards developing excellent research reports and insights strictly adhering to
deadlines
 Prior experience of doing extensive and in-depth secondary research

B. Analyst
Experience: 1 – 4 years
Key Skills:
B2B market research, Strong skills in MS Office (Word & Excel), Excellent business
writing and oral communication skills, Highly organized with attention to detail
Roles & Responsibilities:
 Develop good understanding of market, industry and technology and prepare syndicated
reports, articles and other material, as assigned from time to time
 Perform in-depth analysis to evaluate market size, forecast and market shares
 Perform qualitative and quantitative data analysis
 Write excellent syndicated reports, strictly maintaining the quality and timelines, as per
the BU standards
 Applying research techniques such as SWOT, PESTLE, and Porters five force model
 Participate in customer meetings to present research findings
 Work towards developing excellent research reports and insights strictly adhering to
deadlines
 Prior experience of doing extensive and in-depth secondary research

Work Culture
There are a lot of mixed opinions about the working culture of this organization. We read the
reviews posted on job portals such as indeed, glassdoor, jobbuzz, etc. The current and former
employees of the organisation have shared their experience based on whatever they have noticed
and the time they have spent in the company.
Broadly, an employee of any organisation has some basic expectations for comfortably working.
Some of them are listed below:
1. Work-Life Balance
Work-life balance is not so good in the organisation. The managers set unrealistic
deadlines for the projects. Work pressure is quite high, but manageable. Job
responsibilities are truly challenging and oriented to the business requirements. Time
 management is very crucial. However, in most of the time it's really hard to balance you
personal and professional life.

2. Work Environment
The company is not an environment friendly company. It maintains deception in each and
every aspects related to employees. It restricts employee benefits also.

3. People/Colleagues
The team is very supportive in terms of work allocation and emergency situations. On the
other hand, some reviews state that there is a lot of politics amongst the employees of the
organisation.

4. Compensation
Salary is competitive at lower level, although at managerial level it could have been
better. The best part is that hard work is appreciated and appraised. The organization is
pay master for lateral hirings.

5. Promotions
Growth opportunities are immense if an individual is willing to work hard. For fresher it's
a great company to work. Job culture is excellent, but the HR management needs
improvement.

6. Learnings
The company is fast paced and a good place to test skills. It is not a company for weak
and lazy people. There are many negotiation and people management skills that one can
learn working here.

References:

1. https://www.infinitiresearch.com/
2. https://www.owler.com/company/infinitiresearch#overview
3. https://www.tofler.in/infiniti-research-marketing-solutions-india-private-limited/company/
U64202KA2003PTC032989
4. https://www.linkedin.com/company/infiniti-research/about/