Started on Sunday, 8 August 2021, 4:49 PM

State Finished
Completed on Sunday, 8 August 2021, 4:56 PM
Time taken 7 mins 11 secs
Grade 15.00 out of 15.00 (100%)
Question 1
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In case of Industrial product marketing the customer satisfaction is achieved by factors
like.

Select one:
a. Product design, demand analysis, technical requirements, resource utilization, long
term relationship with customers.
b. Product design, demand analysis, promotion, service
c. Product design, demand analysis, technical requirements, resource utilization,
Service
d. Product design, demand analysis, pricing, service, long term relationship with
customers.

Question 2
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Mr. Lakshya conducts online marketing research on regular interval at work. Which of
the following is not an advantage to him?

Select one:
a. Respondents cannot remain anonymous
b. Easy to control the respondents in survey
c. It is cost effective
d. Easy for respondents to complete

Question 3
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All of the following are examples of individual factors that affect the decision-making
process for consumers EXCEPT:

Select one:
a. gender
b. age
c. Lifestyles
d. Personality
e. reference groups

Question 4
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Which of the following are the sources of marketing intelligence in research?

Select one:
a. Customer feedback
b. All of the above
c. Competitor intelligence
d. Newspaper articles

Question 5
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Each week, Jess comes to the supermarket with a list of essential items: milk, bread,
peanut butter, and chocolate. This is an example of:

Select one:
a. consistent decision making
b. routine response behavior
c. limited decision making
d. buyer’s harmony
e. situational convenience

Question 6
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Identify the type of marketing explained with the help of example, P&G donates a rupee
to help under privileged people.

Select one:
a. Buzz marketing
b. Social marketing
c. Cause- related marketing
d. Below the line marketing

Question 7
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When one product becomes part of another product that is destined for resale, the first
product is considered

Select one:
a. a consumer product.
b. to be destined for the commercial market.
c. to be destined for the industrial market.
d. a business product.

Question 8
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Generally speaking, rubber and steel are examples of

Select one:
a. business products.
b. consumer products.
c. non-personal products.
d. fabricated materials.

Question 9
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Marketing segmentation is

Select one:
a. the process of bringing several small, unreachable segments into a definable market
segment.
b. an attempt to reach all consumers with a single marketing mix.
c. practiced by both profit-oriented and not-for-profit organizations.
d. the process of dividing the total market into several heterogeneous groups.

Question 10
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The process of collecting information about the external marketing environment is

Select one:
a. environmental management.
b. marketing research.
c. marketing management.
d. environmental scanning.

Question 11
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Rohan is a marketer and is working on the promotional campaign designed to reach a
target audience in a new international market. He is working hard to make sure that the
promotional campaign is clearly understood by the nation's consumers and doesn't
offend anyone. By which of the factors in the external environment is he being influenced

Select one:
a. Economic environment.
b. Legal environment.
c. Socio-cultural environment.
d. Competitive environment.

Question 12
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Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not
have time to make cheesecake in the traditional manner. This is an example of a _____
strategy.

Select one:
a. product development
b. Divestment
c. Diversification
d. product penetration
e. market development

Question 13
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_____ is a strategy of increasing market share for present products in existing markets.

Select one:
a. Diversification
b. Market development
c. Market penetration
d. Product development
e. Product penetration

Question 14
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Survey research is best suited for collecting____________________ data.

Select one:
a. Descriptive
b. Exploratory
c. Preference
d. Attitudinal

Question 15
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Select the type of research from following to identify the demographic groups who prefer
diet soft drinks and reasons of it.

Select one:
a. Experimental research
b. Survey research
c. Descriptive research
d. Ethnographic research

Question 16
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_____ is defined as the collection and interpretation of information about forces, events,
and relationships that may affect the organization.

Select one:
a. An internal audit
b. Environmental scanning
c. Opportunity analysis
d. Stakeholder analysis
e. Market sampling

Question 17
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The purchase decision for industrial products are taken by the following

Select one:
a. Accounts & Admin
b. research, finance, accounts, and purchase department influences the purchase
decision
c. Supply chain Alone
d. HR, Admin, Housekeeping

Question 18
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Mario usually purchases Old Spice deodorant. Unfortunately, the drug store is sold out
of Old Spice today, so Mario will have to choose a brand that’s in stock. In making his
decision, Mario will engage in _____ consumer decision making.

Select one:
a. Habitual
b. Classical
c. Extended
d. Routine
e. Limited

Question 19
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The determination of whether pencils are consumer products or business products is
based on

Select one:
a. the total price paid for the pencils.
b. the purpose for which the pencils are purchased.
c. where the pencils are purchased.
d. the number of pencils purchased.

Question 20
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When a company strives to appeal to multiple well defined market segments with a
strategy tailored to each segment, it is applying

Select one:
a. the majority fallacy
b. concentrated marketing
c. undifferentiated marketing
d. differentiated marketing

Question 21
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Which of the following isn’t part of company’s macroenvironment?

Select one:
a. Industry Competitors
b. Economic Environment
c. Demographic Environment
d. Natural Environment

Question 22
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In order to expand its sales into the U.S. market, BRL, an Australia-based winemaker,
agreed to a merger with a U.S.-based wine distribution company. According to Ansoff’s
strategic opportunity matrix, BRL would be implementing a _____ strategy.

Select one:
a. market development
b. Divestment
c. Diversification
d. product penetration
e. product development

Question 23
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A well defined problem is _____________________ solved.

Select one:
a. Completely
b. None
c. Half
d. Partially

Question 24
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Which of the following products would most likely be classified as a business product?

Select one:
a. Accounting services
b. A computer
c. An automobile
d. Lycra (spandex)

Question 25
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____________ is a strategic planning technique used to help a person or organization
identify strengths, weaknesses, opportunities, and threats related
to business competition or project planning

Select one:
a. TOWS analysis
b. PESTLE analysis
c. VRIO framework
d. SWOT analysis

Question 26
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Business products may be identified

Select one:
a. products of any kind bought for use in the home but sold later as used items.
b. goods and services purchased for use either directly or indirectly in the production of
other goods and services for resale.
c. products sold in a finished state for use in the home or the business office.
d. products, like legal services, that can be bought by businesses or individuals but do
not enter into the production of finished goods.

Question 27
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Marketing managers often use in-store promotions to stimulate sales of:

Select one:
a. high-priced products
b. industrial products
c. high-involvement products
d. low-involvement products
e. technical products

Question 28
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Business products that are not directly used in producing other goods are also referred
to as

Select one:
a. raw materials.
b. consumer products.
c. commercial products.
d. non-personal goods.

Question 29
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Goods and services purchased by the ultimate consumer for personal use are called

Select one:
a. consumer products.
b. personal products.
c. commercial products
d. purchased products.

Question 30
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____________ factors are those which relate to the presence and development of
technology, on either a local or global scale. These change offers risks, opportunities
and threats to businesses. For example, Computer calculation speed/power, Engine
efficiency, Internet connectivity, Wireless charging, Automation

Select one:
a. Economical
b. Technological
c. Political
d. Natural