MID TERM EXAMINATION

BBA VI

BUSINESS POLICY AND STRATEGIC MANAGEMENT

SECTION 1

Attempt any 4 – 3 marks each

1. In the below image two statements are given. S1 and S2. Identify what each of these statements
are with regards to strategic intent of the company.

2. Hindustan Unilever is a __________________ of Unilever. ( explain the term after filling in the
blanks )
3. Identify the model below? For what purpose is this model used in strategic planning?

4. Read and understand what type of strategy of Nokia is the article talking about and fill in
the blanks. Explain the term after filling in the blanks

Nokia CEO shared more details about his ____________strategy for the company, an

effort that he said will continue through the end of 2023. The company’s executive team
will shrink from 17 people to 11, at least 14,000 employees are being moved from
corporate functions to Nokia’s four new business groups, and the leaders of those four
divisions have been named. More significant decisions that could potentially see parts of
 Nokia’s business divested, spun off, or otherwise transitioned into other frameworks
have been put off for the time being, and the company’s new corporate structure with
four primary business units will formally commence on January 1, 2020.

5. Identifty the type of business the below image is talking about

Section 2

Attempt any two

1. What is Value Chain Analysis? What is role of value chain analysis in strategic
management. Explain with model.
2. What is strategic management process? Explain in detail
3. What do you mean by consolidation strategy? Explain the various consolidation
strategy used by business for growth. Give example from any Indian Industry.

Section 3
1. Conduct a detailed Pestle Analysis for a EV Company trying to enter India. (6 marks)
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