Job Description

Lead - Marketing

Does marketing a global brand get your blood pumping? We have just the job for you!
Job Title: Lead - Marketing

What are we looking for?

So are we looking for the above? Not quite!

As our next Marketing Lead as part of the Creatives, Content & Communications team,
we are looking to hire an individual who not only has creative marketing abilities but
also a love and understanding of tech products along with a strategic mindset and
business acumen. What we want is someone with the charisma, people skills and the
confidence to Lead a team, along with the practical knowledge to help create,
contribute to, and oversee the actual campaigns. If you have experience doing
strategic marketing for Tech products in a B2B/ SaaS environment, that’s a huge plus!

1. Natural creativity: The best marketers are creative visionaries, people who are
capable of stepping back, seeing the big picture, and coming up with new ways
of approaching challenges and making positive changes to how the company is

JD | Lead - Marketing Jul-2021

Solving for better 2 of 10
 managed and marketed.

What we are not looking for :D

2. Not a CAVEr: You are a person that people like to be around. You are not a CAVE
(Constantly Against Virtually Everything) personality.

3. Say no to HiPPO: At Searce, we want people who value everyone’s opinions &
perspectives. We don’t want them to get overpowered by HiPPO (Highest Paid
Person’s Opinion).

4. T-shaped skill set: To take it further, in an ideal world, we are not just looking
for someone with experience managing projects and people. We are also

JD | Lead - Marketing Jul-2021

Solving for better 3 of 10
 looking for a T-shaped marketer – someone with a diverse skill set that spans all
disciplines relevant to “Searce”, alongside a deep knowledge of one key area.

Job Responsibilities

1. Leverage Searce’s thought leadership on Cloud Consulting, Data Analytics and

Artificial Intelligence to drive content marketing and earn mindshare, through
LinkedIn, Twitter, and Medium Blog.
2. Collaborating with third party agencies and publications to publish customer
tech stories, and interviews, in the form of compelling content to increase brand
awareness.
3. Creating content like whitepapers, case studies, newsletters and e-books with
agencies and gate them for lead generation.
4. Leverage content assets (mentioned in previous sentence) which results in asset
downloads in exchange for their contact information, thereby helping lead
generation.
5. Utilize Paid media to showcase the benefits and the various services present on
Google Cloud and also the expertise Searce has on modernizing infrastructure,
while ensuring a healthy ROI on Paid Media investment.
6. Conceptualize and execute email campaigns to send out educational content
and benefits of Searce’s various product lines to CXOs of target organizations.
7. Creating and continuously improving the Searce Branding Guide while ensuring
that the right brand voice is reflected in all our assets, content etc.
8. Developing & improving welcome kit for new joiners as part of Searce Employer
Branding proposition

JD | Lead - Marketing Jul-2021

Solving for better 4 of 10
 9. Developing content strategy for Job Descriptions so as to make JDs an
instrument which communicate Searce values to prospective employees
10. Play an instrumental role in Searce’s Red Carpet project which focuses on all
pieces of communication that happens with employees from the day of joining
to exit.

Qualification

1. Is Education overrated? Yes. We believe so. But there is no way to locate you
otherwise. So we might look for at least a Bachelor’s degree in Marketing and
prefer an MBA or Masters in Marketing.
a. Or else, did you leverage marketing to help your friend’s business scale
up while in High School. For us, the latter is better as it shows you have a
marketing mindset. We will find you faster if you specify the latter in
some manner. :)
2. 1-4 years of successful Marketing experience in B2B or SaaS organizations
working in a hands-on, fast-paced, creative entrepreneurial environment.
3. Familiarity and skill with the tools of the trade in marketing including PR, written
communication, market research, product packaging, Microsoft software suite
of products, visual communication software products, and creative services.
4. Hands-on experience working with marketing tools and systems would be a plus
(HubSpot, Salesforce). Experience with Microsoft PowerBI would be a major
plus.

JD | Lead - Marketing Jul-2021

Solving for better 5 of 10
Are you the one? Quick Fit test:

1. Love for cloud: When was the last time your dinner entailed an act on “How
would ‘Jerry Seinfeld’ pitch Cloud platform & products to this prospect” and
your friend did the ‘Sheldon’ version of the same thing.

2. Passion for Marketing and Sales: When was the last time you went at a remote
gas station while on vacation, and ended up helping the gas station owner
saasify his 7 gas stations across other geographies.

3. Compassion for customers: You listen more than you speak. When you do
speak, people feel the need to listen.

4. Humor for life: When was the last time you told a concerned CEO, ‘If Elon Musk
can attempt to take humanity to Mars, why can’t we take your business to run on
the cloud?’

JD | Lead - Marketing Jul-2021

Solving for better 6 of 10
About Searce

What is ‘searce’

Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our
way of working: To improve to the finest degree of excellence, ‘solving for better’ every
time. Searcians are passionate improvers & solvers who love to question the status
quo.

The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic
business outcomes using new-age technology. This purpose is driven passionately by
HAPPIER people who aim to become better, everyday.

What we do

Searce is a modern tech consulting firm that empowers clients to futurify their
businesses, leveraging Cloud, AI & Analytics.

We are a category defining niche’ cloud-native technology consulting company,

specializing in modernizing (improve, automate & transform) the full-scope of infra,
app, process & work.

1. We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful &
futuristic business outcomes.

2. We are the most preferred tech partner of choice when it comes to ‘solving for
better’ for the new-age tech startups & digital enterprises, leading disruption in
their industries.

JD | Lead - Marketing Jul-2021

Solving for better 7 of 10
 3. Our Service Offerings: We offer Advanced Cloud, Data & App Modernization,
Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud
Managed Services), Applied AI & Analytics services.
4. As one of the top 5 niche’ full scope global partners for Google Cloud & a
preferred partner for AWS, we are the most preferred ‘engineering-led’ tech
company of choice when it comes to solving complex business problems.

Who we are

We are passionate improvers, solvers & futurists. Driven by our engineering excellence
mindset, we care most about delivering intelligent, impactful & futuristic business
outcomes. Searcians are motivated by continuous improvement & solving for better in
everything we do.

At the core, a Searcian is self-driven to become better, everyday. In passionate pursuit

of the finest degree of excellence we drive exceptional outcomes in everything we do.

We believe that trust is the most important value. We also believe that we need to ‘earn
the trust’, everytime one engages with us. And earning trust for us is far more
important than anything else. We aim to be the *most trusted* tech consulting partner
for our clients.

We are HAPPIER at heart. Humble, Adaptable, Positive, Passionate, Innovative,

Excellence focused, & Responsible. We live the HAPPIER Culture Code.

JD | Lead - Marketing Jul-2021

Solving for better 8 of 10
 Being HAPPIER.

How we work

1. Customers. Partners. Our aim is to build relationships with customers for life.
And meaningfully improve the life of every customer.

2. We do what we say. We say what we do. We are uncomfortably honest and

transparent. Being genuine wins trust & makes people happier.

3. Mistakes are encouraged. We make mistakes. Tons of those. Everyday. And we

don’t mind apologizing to our juniors, peers or superiors. We are no ego-doers.

4. Underpromise. Overdeliver. We work with a deep desire to go above and

beyond in everything we do. Everytime.

So, If you are passionate about tech, future & what you read above
(we really are!), apply here to experience the ‘Art of Possible’

JD | Lead - Marketing Jul-2021

Solving for better 9 of 10