Running Head: Courtyard by Marriott 1

Running head: COURTYARD BY MARRIOTT 1
The Courtyard by Marriott Downtown Toronto
Name
Institution
Date
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COURTYARD BY MARRIOTT
The Courtyard by Marriott Downtown Toronto
Hotel Overview
The Courtyard by Marriott Downtown Toronto is one of the biggest courtyard hotels with
full-service facilities and amenities that make personal visit pleasant or group event successful.
The hotel is located on Yonge Street which makes it easier for visitors to get to famous
downtown destinations such as Dundas Square and Eaton Centre (Tripadvisor, 2022). This 3.5-
star hotel has a restaurant, a 24-hour fitness center and a snack bar/deli. It also has amenities
such as a coffee cafe, a business centre, and meeting space. The hotel has 575 rooms with well-
suited laptop safes and coffee makers. The hotel also offers its guests a pillow menu TV screens
with cable channels and pay movies. The bathrooms have a combination of a shower/tub, free
shampoos, and hair dryers. Furthermore, the hotel has free WiFi and all the recreational activities
are accessible on site or through a fee (Tripadvisor, 2022). Also, the hotel is modern and
minimal, calming and efficient, all with textured exteriors and carpets, decorative sheers and
lightshades, and clean lines. An airy wall painting surrounding the headboard is a piece of art that
one will find in the hotel.
Hotel Occupancy
Courtyard Toronto Downtown receives visitors with reformed hotel rooms, appealing
venues and excellent service. Modernized rooms feature tranquil reading chairs, mini-
refrigerators, huge windows, plentiful desks as well as free Wi-Fi. If guests have exceeded the
maximum occupancy hotel permits, it might charge guests’ extra fee (Tripadvisor, 2022). Total
occupancy is usually based on quad occupancy and includes all taxes and fees.
Financial Future
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COVID-19 has had an unprecedented effect on the hospitality industry and the
Corporation. Demand at the hotel dropped significantly due to the pandemic. The hotel also
experienced sharp drops in hotel occupancy. Therefore, the hotels revenues and profitability
deteriorated dramatically in 2020 compared to the past few years. However, the company
continues to take extensive measures to alleviate the negative financial and operational effects of
the pandemic. It has made substantial changes to the business and improved its liquidity position.
Ownership Structure
Courtyard by Marriott is a brand of hotels owned by Marriott International. The hotels
mostly targets business travelers as well as travelling families. Marriott International Inc is the
franchisor. The franchisor is an international operator and franchisor of hotels and associated
accommodation amenities. Marriott hotels are full-service hotels that primarily target at business
and leisure guests.
Human Resource and Management Positions
Courtyard by Marriott hotel has numerous human resources positions in place. They
include a HR coordinator, a benefits manager, guest services manager, a specialist, an
information manager, a compliance manager, a training manager a recruiting manager, and a
front office manager. These managers are in charge of overseeing the staffs recruiting,
interviewing and employment and act as the link between management and workers (Hoque,
2013). Also, the corporation has numerous managerial positions which includes general
manager, concierge, security, front-office manager, housekeeping, and assistant general manager.
They have a responsibility to oversee the daily business operations and generate reports
highlighting periodic business performance.
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Challenges
High staff Turnover
The COVID-19 pandemic led to organizational changes that resulted in temporary
absences and perpetual lay-offs, making worker retention very problematic in the hospitality
sector. Courtyard by Marriott reduced workers to reduce the costs of operation and manage the
existing financial assets. Numerous workers also left because of unclear job expectations which
had made them unhappy and unsatisfied on the job (Garrido-Moreno et al., 2021). The staff that
was retained was forced to cope with the stressful working conditions.
Hiring and Retaining Staff
Another challenge that Courtyard by Marriott is facing is employing and retaining the
staff. Every hotel needs quality staff at all corners like in management, upkeep, kitchen, and
housekeeping. Lack of ability in the cultivated young people graduating from college is also a
key challenge in the hotel business.
Human Resource alignment with Business Objectives
The Courtyard by Marriott has a vision of offering amenities of high quality and
accommodation that are consistent to their guests. It aligns goals with its staff ‘s desire by
training them to be sociable and to give accommodating service to guests. They also assign staffs
where their skills can make the most considerable difference and make informed decisions
concerning salary, fairness, as well as performance. Aligning HR with the hotel’s business
strategy has helped increase employee performance and satisfaction
Recommendations
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The Courtyard by Marriott Downtown Toronto should consider increasing wages to solve
the challenge of high staff turnover. They should also implement effective onboarding program
to keep new workers at par with the organizational objectives. They should offer more
opportunities for career advancement through continuous training and promotions. Also, they can
increase the remunerations, benefits, bonuses, and other incentives to motivate workers to
maintain their position
To deal with the challenge of hiring and retaining the staff, training the new personnel
regularly can be very helpful. To retain a qualified staff, the hotel should strategies such as
encouraging a sense of belongingness and value for the employees will make them devoted with
their works and infuse a sense of obligation in their thoughts.
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References
Hoque, K. (2013). Human resource management in the hotel industry: Strategy, innovation and
performance. Routledge.
Garrido-Moreno, A., Garcia-Morales, V. J., & Martin-Rojas, R. (2021). Going beyond the curve:
Strategic measures to recover hotel activity in times of COVID-19. International Journal
of Hospitality Management, 96, 102928.
Tripadvisor (2022). The Courtyard by Marriott Downtown Toronto. Retrieved from:
https://www.tripadvisor.ca/Hotel_Review-g155019-d186891-Reviews-
Courtyard_by_Marriott_Toronto_Downtown-Toronto_Ontario.html
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Running head: COURTYARD BY MARRIOTT 1

The Courtyard by Marriott Downtown Toronto

one will find in the hotel.

Courtyard by Marriott is a brand of hotels owned by Marriott International. The hotels

and leisure guests.

Human Resource and Management Positions

include a HR coordinator, a benefits manager, guest services manager, a specialist, an

information manager, a compliance manager, a training manager a recruiting manager, and a

highlighting periodic business performance.

High staff Turnover

The COVID-19 pandemic led to organizational changes that resulted in temporary

Hiring and Retaining Staff

key challenge in the hotel business.

Human Resource alignment with Business Objectives

strategy has helped increase employee performance and satisfaction

maintain their position

their works and infuse a sense of obligation in their thoughts.

Strategic measures to recover hotel activity in times of COVID-19. International Journal

of Hospitality Management, 96, 102928.

Tripadvisor (2022). The Courtyard by Marriott Downtown Toronto. Retrieved from:

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