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    Competitor Analysis: Carrefour

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    Camisa Loca
    Carrefour is a large French retailer operating over 12,300 stores globally, including Indonesia where it first opened in 1998. Carrefour Indonesia is now owned by an Indonesian businessman and operates over 112 stores under various brands. Carrefour uses a joint venture strategy to partner with local companies to help it enter new markets like Indonesia and better understand the local culture. Hypermart is a major Indonesian retailer with over 99 stores in 2013. It has been growing its store numbers and revenue each year since 2007, with a market share of around 30% annually. As one of the largest local retailers in Indonesia, Hypermart will be an important competitor for any new entrant like Costco to consider.

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    Competitor Analysis: Carrefour

    Uploaded by

    Camisa Loca
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    Carrefour is a large French retailer operating over 12,300 stores globally, including Indonesia where it first opened in 1998. Carrefour Indonesia is now owned by an Indonesian businessman and operates over 112 stores under various brands. Carrefour uses a joint venture strategy to partner with local companies to help it enter new markets like Indonesia and better understand the local culture. Hypermart is a major Indonesian retailer with over 99 stores in 2013. It has been growing its store numbers and revenue each year since 2007, with a market share of around 30% annually. As one of the largest local retailers in Indonesia, Hypermart will be an important competitor for any new entrant like Costco to consider.

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    Carrefour is a large French retailer operating over 12,300 stores globally, including Indonesia where it first opened in 1998. Carrefour Indonesia is now owned by an Indonesian businessman and operates over 112 stores under various brands. Carrefour uses a joint venture strategy to partner with local companies to help it enter new markets like Indonesia and better understand the local culture. Hypermart is a major Indonesian retailer with over 99 stores in 2013. It has been growing its store numbers and revenue each year since 2007, with a market share of around 30% annually. As one of the largest local retailers in Indonesia, Hypermart will be an important competitor for any new entrant like Costco to consider.

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    © All Rights Reserved
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    3 views2 pages

    Competitor Analysis: Carrefour

    Uploaded by

    Camisa Loca
    Carrefour is a large French retailer operating over 12,300 stores globally, including Indonesia where it first opened in 1998. Carrefour Indonesia is now owned by an Indonesian businessman and operates over 112 stores under various brands. Carrefour uses a joint venture strategy to partner with local companies to help it enter new markets like Indonesia and better understand the local culture. Hypermart is a major Indonesian retailer with over 99 stores in 2013. It has been growing its store numbers and revenue each year since 2007, with a market share of around 30% annually. As one of the largest local retailers in Indonesia, Hypermart will be an important competitor for any new entrant like Costco to consider.

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    © All Rights Reserved
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    Competitor Analysis

    Carrefour

    Carrefour is a French multinational corporation which operates 12,300 stores in more than 30
    countries and one of them is Indonesia. The first Carrefour branch in Indonesia opened in
    October 1998 in Cempaka Putih region of Jakarta. Carrefour Indonesia is currently managed by
    CT Corp, and its shares are owned by Chairul Tandjung, an Indonesian businessman. Trans
    Retail’s parent CT Corp acquired 100 percent of Carrefour Indonesia from Carrefour France in
    late 2012. Now, Trans Retail operates 112 Carrefour hypermarkets and supermarkets across
    Indonesia under the umbrella of four brands: Carrefour, Transmart Carrefour, Transmart, and
    Groserindo Carrefour.
    Enter strategy – Carrefour use a joint venture strategy to enter in almost all other country
    include Indonesia. This is a good strategy for Carrefour to enter Indonesia market because
    Indonesia has a different culture from its home country which can be difficult for Carrefour. By
    using joint venture strategy, Carrefour work with a local partner who familiar with the market
    which make it easier for Carrefour to enter in Indonesia market and make Carrefour success in
    Indonesia.

    Hypermart

    Hypermart is an Indonesian retail chain that sells items for daily needs. Matahari Hypermart
    was established on March 11, 1986 and the first Hypermart was opened in 2004 at Wahana Tata
    Cemerlang Mall in Lippo Karawaci, Tangerang.
    The numbers of Hypermart in 2013 is 99 stores which is growing every year since 2007. The
    market share from 2007 to 2013 it around 30% each year and it is higher in every year. The net
    revenue (Rupiah Billion) in 2010 and 2011 is less than 2009.In 2012 and 2013, the net revenue is
    getting higher from 2011 (As it showed from the illustration).
    This statistic shows that Hypermart in Indonesia is growing
    in every year in both store expansion and net revenue.
    Hypermart will be a competitor that Costco has to study
    carefully and prepare to compete with it because Hypermart is
    a local Indonesia store that is available in almost every city of
    Indonesia and it also has benefit of reputation.
    References
    https://insideretail.asia/2018/07/23/carrefour-indonesia-plans-up-to-300-mini-stores/
    https://www.daytranslations.com/blog/carrefour-global-marketing/
    http://media.corporate-ir.net/media_files/IROL/16/167624/MPPA_Material_Presentation_May2014.pdf

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