1.

Explain this: ADVERTISING MIRRORS THE PROGRESSION OF the Society

Advertising has always been a source of debate about whether it just reflects
society or shapes it. Advertising is said to mostly reflect rather than drive society trends.
One could argue that public service advertising or general advertising for a category has
the power to affect behavior or attitude, which has the potential to shape a society.
Advertising has revolutionized the way we raise awareness about any product or service
in our society. It has given customers the opportunity to learn more about a service or
product before making a purchase. On the levels of creativity and innovation,
advertising has progressed. People's minds are being influenced by the types of
advertisements being made these days, which use appealing advertising strategies to
persuade them. As a result, these advertising strategies have had a significant impact on
society in the many ways.
The source of advertisements nowadays satisfies human needs and wants.
Almost every product is advertised nowadays in order to attract a broader customer
base. The company profits from greater revenues as a result of this. For example, if a
person wants to buy a car but is unsure whether or not to do so. His objective would be
set in this scenario, and he would be eager to learn more about it through the
commercials. In some way, the marketing will entice him to purchase. Advertisements
manipulate the mind of the interested person by satisfying their need in this way.
People's awareness has increased as a result of advertising, which keeps them informed
about market activities such as what product is being launched. What is the current
market price of that product? What is the point of it? What is the purpose of it? This
allows them to actively participate in the current events of the market. To put it another
way, advertising has an impact on customer behavior. Advertising has an impact on a
society's economic stability. The impact of advertisements on society increases people's
desire to buy. This boosts the company's sales, which in turn boosts the country's
economic standing. Advertising's impact on society has resulted in significant changes. It
has caused people to think outside their small, stable world. It has compelled society to
alter its lifestyle. Marketers attempt to persuade or influence customers to purchase a
specific product. It's also a medium that caters to a wide range of businesses.

2. Describe the typical neighborhood sari-sari store.

A sari-sari store is like a family-run convenience stores that can be found on nearly every
street corner in the Philippines. Sari Sari Stores are a colorful, cultural icon that brings
the community together and they are also a one-stop shop that provides locals with
everything from daily food necessities to cleaning supplies.  Only in sari-sari stores can
you buy a single piece of candy or a single stick of cigarette rather than a pack of each.
Because most of them are run from the owner's home, prices are also more reasonable
than convenience stores (though more expensive than supermarkets). Almost a third of
the merchandise sold in sari-sari stores come from market stalls. The urbanity of the
store's location also influences the buying preference of a sari-sari store.  Sari-sari stores
are common businesses that operate as sole proprietorships and do not require large
 investments.   As a sole proprietorship, the owner can make decisions about the
business on his or her own. Currently, P10,000 is usually sufficient to open a sari-sari
store.

3. How important is the SOP in the management of retail stores? Cite benefits of SOP’s
Every organization has its own management style. Retail businesses are no exception. This is
why, in order to secure the long-term viability of a retail organization, SOPs/ Standard
Operating Procedures are required across verticals, departments, and team members. foEnd-
to-end SOP frameworks might be the solution to a business need for it to flourish, from SOP for
retail businesses to standard operating procedures for warehouses, store operations,
ecommerce, supply chain management, and logistics. Sales or operational employees may be
absent from retail outlets for a variety of reasons. However, this does not mean that retail
activity should come to a halt. Any employee can take over retail functions and complete
pending, mission-critical tasks within the specified timeframe with the help of SOP for retail
operations. SOP for retail store management guarantees that work does not cease while
employees are absent due to illness or other causes. Employees can take over critical duties
and do them correctly by referring to the designated SOPs. The Retail Standard Operating
Procedures manual explains the procedures followed by each department in the back office and
at the retail store. SOPs are a set of policies, standards, and procedures that the company
needs to run the complete retail store.

Retailers can assure job efficiency and profit accumulation with the use of SOPs. They
can also provide consistent and reliable products and services. There is a reduction in
inaccuracy, and a standardized procedure for resolving difficulties among retail employees has
been established. A safe working environment is also promoted by SOP for store management.
It safeguards employers against hidden liabilities and provides a focal point for resolving issues
in retail shop operations. A retail store's standard operating procedure also aids auditing and
inspection. However, just as each retailer has its own distinct brand, each firm requires its own
set of standard operating procedures. The development of a standard operating procedure for
retail store management is critical to the organization's growth and long-term viability. Retail
procedures require guidance. Only when written policies and SOP procedures are in place can
retail store operations run smoothly.
When SOPs are put together, they describe every area of store administration in depth,
which makes the business run more smoothly. Staff can effortlessly execute projects and
responsibilities. A lot of micromanagement is removed, and questions are answered.
Employees will build a feeling of routine and work toward gaining mastery in important skills
with the help of a retail store SOP. This will also aid in the evaluation of employees' overall
performance.
Standard operating procedures for retail can help to reduce errors in customer service
and product faults, both of which have a direct influence on income. SOPs streamline
procedures, removing any doubts on how a product should be sourced or sold, or how
customer complaints should be handled.
Retail operations can be extended and store reach can be expanded owing to solid SOPs
with systems and processes specified in ways that operate. Employees in chain stores or
franchises might acquire a reference SOP to learn how the retail business works and how given
job activities should be completed. This improves the efficiency of training and ensures that
everyone is on the same page. It ensures that services and products are consistent.
Performance management evaluations are made easier with SOPs for every employee
job activities. SOPs for retail stores must include job descriptions and KPIs (Key Performance
Indicators). As a result, standard operating procedures can be used to determine whether staff
are underperforming or simply not following instructions. By clarifying what is in the SOP, this
aids in the successful evaluation and comparison of retail workers. It's impossible to know
whether retail employees are performing to their full potential without a good SOP in place.
Different personnel can be simply compared, making it easier to discover who makes the most
errors.

A retail store can avoid lost productivity by reducing downtime and implementing SOPs.
Employees can be handled more effectively at the retail business to avoid service or product
distribution issues. SOP can help ensure that some jobs don't require specialists and that
systems aren't reliant on individuals. Procedure manuals and templates guarantee that
processes and systems are in place and that work does not come to a halt.