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    Snapdeal Case Study

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    Jay Kawale
    Snapdeal was founded in 2010 as one of India's first unicorn startups by Kunal Bhal and Rohit Bansal. While it was initially very successful and grew to become the main competitor to Flipkart, the entry of Amazon into the Indian market in 2012 changed the dynamics. Snapdeal lost 20% of its market share between 2015 and 2017 as it struggled to compete against Flipkart and Amazon. In 2017, Snapdeal explored a merger with Flipkart but it did not come to fruition. The founders launched Snapdeal 2.0 to refocus the company and help it bounce back, focusing on building one high quality business.

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    Snapdeal Case Study

    Uploaded by

    Jay Kawale
    14 views11 pages
    Snapdeal was founded in 2010 as one of India's first unicorn startups by Kunal Bhal and Rohit Bansal. While it was initially very successful and grew to become the main competitor to Flipkart, the entry of Amazon into the Indian market in 2012 changed the dynamics. Snapdeal lost 20% of its market share between 2015 and 2017 as it struggled to compete against Flipkart and Amazon. In 2017, Snapdeal explored a merger with Flipkart but it did not come to fruition. The founders launched Snapdeal 2.0 to refocus the company and help it bounce back, focusing on building one high quality business.

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    SNAPDEAL CASE STUDY

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    Snapdeal was founded in 2010 as one of India's first unicorn startups by Kunal Bhal and Rohit Bansal. While it was initially very successful and grew to become the main competitor to Flipkart, the entry of Amazon into the Indian market in 2012 changed the dynamics. Snapdeal lost 20% of its market share between 2015 and 2017 as it struggled to compete against Flipkart and Amazon. In 2017, Snapdeal explored a merger with Flipkart but it did not come to fruition. The founders launched Snapdeal 2.0 to refocus the company and help it bounce back, focusing on building one high quality business.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    14 views11 pages

    Snapdeal Case Study

    Uploaded by

    Jay Kawale
    Snapdeal was founded in 2010 as one of India's first unicorn startups by Kunal Bhal and Rohit Bansal. While it was initially very successful and grew to become the main competitor to Flipkart, the entry of Amazon into the Indian market in 2012 changed the dynamics. Snapdeal lost 20% of its market share between 2015 and 2017 as it struggled to compete against Flipkart and Amazon. In 2017, Snapdeal explored a merger with Flipkart but it did not come to fruition. The founders launched Snapdeal 2.0 to refocus the company and help it bounce back, focusing on building one high quality business.

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    of 11

    RISE & FALL

    OF INDIAN
    UNICORN

    SNAPDEAL
    BY JAY KAWALE
    DO YOU HAVE ANY SNAPDEAL
    PURCHASES?
    SNAPDEAL WAS FOUNDED IN 2010

    Kunal Bhal Rohit Bansal


    FLIPKART WAS THE
    ONLY FIRM
    COMPETITOR IT
    HAD. HOWEVER,
    THE ENTRY OF
    AMAZON INTO THE
    INDIAN MARKET IN
    2012 CHANGED THE
    GAME.
    SNAPDEAL WAS THE
    WORST-HIT. THE
    COMPANY HAD LOST 20
    PERCENT MARKET
    SHARE IN TWO YEARS
    BETWEEN MARCH 2015
    AND MARCH 2017
    2017, IT
    STARTED
    MERGER TALKS
    WITH FLIPKART
    BUT THERE
    WAS NO SIGHT
    OF IT
    THE TURN AROUND
    THE TURN AROUND
    PLAN - SNAPDEAL 2.0
    PLAN - SNAPDEAL 2.0
    2017- IT WAS MUCH EASIER
    FOR ROHIT AND I TO MOVE
    Kunal

    AWAY, WASHING OUR HANDS


    OFF A TOXIC SITUATION. THAT,
    HOWEVER, WAS FARTHEST
    FROM OUR MINDS.
    FOCUS FOCUS
    FOCUS. BUILD
    ONE HIGH
    QUALITY
    BUSINESS
    BEFORE
    DOING TOO
    MANY NEW
    THINGS
    BOUNCE BACK
    THANK YOU

    Adversity brings out our


    hidden potential
    -Jeff Keller ART'S AND
    OF

    JAY KAWALE

    CO
    S COLLEGE

    MM
    ERCE
    BBA SY

    ,
    E

    A
    B.

    U
    RA .
    NGABAD S

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