BUSINESS PLAN:

Jellybee

Chicco Dave Ancheta

Jazz Luis Andre Banday
James Anthony Belarmino
Mae Pia Flor Cawaling
Louziel Gatchalian
John Stanley Ginete
Ronelyn Mae Ranigo
Honney Lyn Rasco

IBP Road, Batasan Hills, Quezon City

436-8840
jellybeesiness@gmail.com

September 27, 2019

Executive Summary
Our product, Jellybee aims to quench the thirst and
satisfy the consumers' cravings when it comes to sweets.
The safety of the target market is always guaranteed while
still maintaining the price of the product, accessible and
relatively inexpensive.
Jellybee will offer variety of flavors wherein the target
market can choose from, depending on what they want or
desire. The consumers can expect a cheap, tasty and
reliable product with an excellent customer service from
the retailers.
The capital needs for this business will be provided by
the proponents, themselves. It will be allocated for the
purchasing of ingredients needed in making the product.
Since the proponents will willingly risk their own money
and savings for this business, they are also expecting that
they will gain profit later on.

The Company and Management

This business is owned by partners Ancheta, Chicco
Dave; Banday, Jazz Luis Andre; Belarmino, James
Anthony; Ginete, John Stanley; Linao, David; Cawaling,
Mae Pia Flor; Gatchalian, Louziel; Ranigo, Ronelyn Mae
and Rasco, Honney Lyn. The owners are amateur and
very new to this field which therefore means that they don't
have any background in managing an enterprise.
Description of the Business
The team, will be in-charge of running the business,
Jellybee, a business under the food industry focusing on
quenching the thirst of the consumers that offers variety of
flavors yet affordable. The product is for all of the ages as
it will be made to satisfy their cravings. By means of
starting this business, size of the market will be small and
later on will develop its capacity. The people behind this
business will shoulder the fundings from their own, which
will sponsor start-up expenses until the week of operation.
The management intends to offer the products at a
reasonable price to meet the extent of the consumers’
budget.

Description of the Product

Jellybee offers a new image from gelatin with its
variety of flavors such as strawberry, mango, orange with
tidbits of its fruit to contribute the richness of its taste. It
has a syrup which will complete the products’ appearance
and will be served in its chilly state for better experience.
Regarding about the assortment of the ingredients, the
team choose options that might result to a best quality,
rationally price and the fulfillment of the costumers. The
components of the product will be researched and tested
to ensure the quality of it.
Market strategies
The Filipinos are always finding something that will
satisfy their tastes. Jellies are one of the foods that
Filipinos find interesting. There number of jellies offering in
the streets anywhere estimating about hundreds of
vendors selling it. But still this kind of product will hook up
the interests of people who will see it.
Our strategy is about on serving people with our
product and also using social media. First we will start
selling these products in households making it as our
'market tester. Also, we will introduce our products using
the social media. And we will be selling it room by room
and expecting that it will be sold instantly because of the
product's interesting taste and quality. Our main
concentration is about maintaining the quality of our
product and establishing a strong identity in the local
market.

 Determination of the market share

The people who will buy our products are ranging
about 60-100. Estimating that most of them are teens
and children because they are more likely to love
sweets.
We are expecting that target market will buy our
product about 2 or more times. We are sure that they
will find the different sweet taste of our product.
  Pricing strategy
Our pricing strategy is positioned as 'generic',
meaning that 5 to 15 pesos is the average price that
the costumer will spend buying this product as
merienda or also a light snack.

Analysis of the competition

We can't deny the possibility of having many
competitors on selling products and also on running the
business. These competitors have many traits and new
ideas about their business. Our competitors have many
strengths, including the numbers, knowing the costumers,
and also having many resources. But despite of this
strengths we can still say that we are ahead of them.
Because they are having these se weaknesses, they lack
the strategies on running businesses, having a common
product and lastly having the same quality of product like
the others.
We are having these strategies that will get us ahead
of them. First is the uniqueness of the product, we made
our jellies not only having one but many flavors with its
tidbits that will let the customers to choose different taste
that they want. Second is the strategy in selling our
products, we will not just sell it personally but also, we will
use social media to endorse and sell it so that we can also
have fast and easy conversation to some of our
customers. Lastly, we have this low price in our product
that Is suitable for all so that many people can buy our
product and enjoy the quality of it.
We can also grab the opportunity of having some
days having no classes to sell our lovely products and also
roaming around some rooms to sell it so that students
don't need to go to canteens to buy something instead
they can buy the jellies that we are selling to them.

Operations and Management

Financial Data

 Income Statement

This section presents the financial plan of the

small business which includes the start up funding of
the business, the income statement which covers the
profits, expenses and income of the small business,
balance sheet and the cash flow statement.

START UP FUNDING

This small business is privately held by 8 people

that will fairly contribute for the start of the business.
Each will contribute 500 pesos and each have start up
share of 12.5%. The contributed amount will cover the
 start-up requirements and will be used for future
expansion.

INCOME STATEMENT

The Jellybeeliebers has prepared the following

financial statements for a one-year projected period
and is presented below:

JELLYBEELIEBERS' JELLIBEE
PROJECTED INCOME STATEMENT
FOR THE YEAR ENDING DECEMBER 31, 2019

Gross Annual Sales: ₱50000

Less:
Food Cost ₱20000
Gross Profit: ₱30000
Less:
Operating Cost
Transportation/ Utilities ₱2000
Advertising/Website Marketing ₱3000
Insurance ₱3000
Depreciation ₱2000
Total Operating Cost ₱10000
Net Profit: ₱20000
 Balance Sheet

This financial statement will show the financial

conditions of the business such as the assets,
liabilities and owners’ equity as of the given date. This
chapter shall therefore disclose the business
enterprise’s financial position for the mean time and to
thereby commence intervention for any modifications
in some of the items listed.

ASSETS & LIABILITIES

This portion lists all of the business’ resources.

This involves the business enterprise’s cash,
accounts receivable and inventory. The Capital and
plant as well as the business’ investments were
recorded on this financial statement. The Liabilities,
on the other hand, are obligations to parties other
than owners of the business. Current liabilities
expected to be met within a period of one year
including Long term Liabilities were a part of this
chapter.

JELLYBEELIEBERS' JELLIBEE
PROJECTED INCOME STATEMENT
FOR THE YEAR ENDING DECEMBER 31, 2019
Assets
Cash P 500
Accounts Receivable P0
 Inventories P 5000
Prepaid Expenses P0
Net Fixed Assets P 2000
Total Assets P 7500

Liabilities and Owner’s Equity

Notes Payable P0
Accounts Payable P 3500
Acquired Liabilities P0
Long-term Debt P0
Total Liabilities P 3500
Owners’ Equity P 4000
Total Liabilities and Owner’s Equity P 7500

Supporting Documents
 Owners’ resume